DISHWASHING IN SERBIA

Euromonitor International

February 2019

LIST OF CONTENTS AND TABLES

Headlines

Prospects

Hand Dishwashing Strongly Declines, While Automatic Dishwashing Stagnates

Traditional Grocery Retailers Continue Losing Distribution Value Share in Dishwashing

Notable Shift in Shares of Hand and Automatic Dishwashing Over the Review Period

Competitive Landscape

No New Product Launches Seen in Dishwashing in 2018

the Importance of Private Label Continues To Increase

Most Players in Dishwashing Record Negative Value Growth Due Overall Sales Declines

Category Indicators

Table 1 Household Possession of Dishwashers 2013-2018

Category Data

Table 2 Sales of Dishwashing by Category: Value 2013-2018

Table 3 Sales of Dishwashing by Category: % Value Growth 2013-2018

Table 4 NBO Company Shares of Dishwashing: % Value 2014-2018

Table 5 LBN Brand Shares of Dishwashing: % Value 2015-2018

Table 6 Forecast Sales of Dishwashing by Category: Value 2018-2023

Table 7 Forecast Sales of Dishwashing by Category: % Value Growth 2018-2023

Executive Summary

the Biggest and Most Important Categories See Poor Results During 2018

Very Few New Launches Recorded Across Home Care in 2018

Market Concentration Level Increases, Private Label Lines Grow in Popularity

the Importance of Non-grocery Specialists for Home Care Sales Keeps Growing

Home Care Slated for Negative Volume Growth Over the Forecast Period

Market Indicators

Table 8 Households 2013-2018

Market Data

Table 9 Sales of Home Care by Category: Value 2013-2018

Table 10 Sales of Home Care by Category: % Value Growth 2013-2018

Table 11 NBO Company Shares of Home Care: % Value 2014-2018

Table 12 LBN Brand Shares of Home Care: % Value 2015-2018

Table 13 Penetration of Private Label in Home Care by Category: % Value 2013-2018

Table 14 Distribution of Home Care by Format: % Value 2013-2018

Table 15 Distribution of Home Care by Format and Category: % Value 2018

Table 16 Forecast Sales of Home Care by Category: Value 2018-2023

Table 17 Forecast Sales of Home Care by Category: % Value Growth 2018-2023

Sources

Summary 1 Research Sources

2018 saw hand dishwashing register negative retail sales growth in a continuation of a trend that was visible for most of the review period. The category can already be seen as highly saturated and this is the main influence on downwards movements in sales. On the other hand, automatic dishwashing experienced the opposite trend for most of the review period. Nevertheless, despite positive sales growth being registered for most of the review period, the category recorded a marginal decline over t...

Euromonitor International's Dishwashing in Serbia market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Automatic Dishwashing, Hand Dishwashing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Dishwashing market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.