DISHWASHING IN SAUDI ARABIA

Euromonitor International

February 2019

LIST OF CONTENTS AND TABLES

Headlines

Prospects

Domination of Hand Dishwashing Remains Unchallenged

Demand for Automatic Dishwashing Products Set To Continue Rising

Tablets Still the Most Popular Choice in Automatic Dishwashing

Competitive Landscape

Fairy Remains the Leading Dishwashing Brand in 2018

Increased Price Sensitivity Boosts Demand for Local Brands and Private Label

Supermarkets and Hypermarkets Remain the Top Distribution Channels

Category Indicators

Table 1 Household Possession of Dishwashers 2013-2018

Category Data

Table 2 Sales of Dishwashing by Category: Value 2013-2018

Table 3 Sales of Dishwashing by Category: % Value Growth 2013-2018

Table 4 NBO Company Shares of Dishwashing: % Value 2014-2018

Table 5 LBN Brand Shares of Dishwashing: % Value 2015-2018

Table 6 Forecast Sales of Dishwashing by Category: Value 2018-2023

Table 7 Forecast Sales of Dishwashing by Category: % Value Growth 2018-2023

Executive Summary

Economic Reforms Result in Mixed Performance for Saudi Home Care Market

Increased Focus on Value for Money Spurs Interest in More Advanced Products

Price-based Promotions Are A Key Driver of Demand in 2018

Local Brands and Private Label Gain Ground in Home Care

Forecast Period Outlook for Home Care Is Broadly Favourable

Market Indicators

Table 8 Households 2013-2018

Market Data

Table 9 Sales of Home Care by Category: Value 2013-2018

Table 10 Sales of Home Care by Category: % Value Growth 2013-2018

Table 11 NBO Company Shares of Home Care: % Value 2014-2018

Table 12 LBN Brand Shares of Home Care: % Value 2015-2018

Table 13 Penetration of Private Label in Home Care by Category: % Value 2013-2018

Table 14 Distribution of Home Care by Format: % Value 2013-2018

Table 15 Distribution of Home Care by Format and Category: % Value 2018

Table 16 Forecast Sales of Home Care by Category: Value 2018-2023

Table 17 Forecast Sales of Home Care by Category: % Value Growth 2018-2023

Definitions

Sources

Summary 1 Research Sources

Hand dishwashing remained the dominant dishwashing category in Saudi Arabia in 2018. Despite having risen steadily in recent years, household penetration of automatic dishwashers is still relatively low, with ownership of these appliances largely confined to higher-income families living in villas or apartment compounds. Even more affluent households are not guaranteed to own dishwashers, as there is a strong tradition in the Kingdom of hiring low-wage domestic staff to do household chores like...

Euromonitor International's Dishwashing in Saudi Arabia market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Automatic Dishwashing, Hand Dishwashing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Dishwashing market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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