DISHWASHING IN NORWAY

Euromonitor International

February 2019

LIST OF CONTENTS AND TABLES

Headlines

Prospects

Growth of Dishwashing Underpinned by Convenience and Environmental Considerations

High Possession Rate and Frequent Usage of Dishwashers Sustain Demand for Automatic Dishwashing

Competitive Landscape

Orkla Home & Personal Care Continues To Dominate the Category

Private Label Continues To Gain Share

Category Indicators

Table 1 Household Possession of Dishwashers 2013-2018

Category Data

Table 2 Sales of Dishwashing by Category: Value 2013-2018

Table 3 Sales of Dishwashing by Category: % Value Growth 2013-2018

Table 4 NBO Company Shares of Dishwashing: % Value 2014-2018

Table 5 LBN Brand Shares of Dishwashing: % Value 2015-2018

Table 6 Forecast Sales of Dishwashing by Category: Value 2018-2023

Table 7 Forecast Sales of Dishwashing by Category: % Value Growth 2018-2023

Executive Summary

Home Care Continues To Record Steady Growth in 2018

Environmental Considerations and Sustainability Emerge As Key Trends

Orkla Home & Personal Care Defends Its Dominant Position

Convenience, Efficacy and Eco-friendliness Drive New Product Development

Further Growth Expected Over the Forecast Period

Market Indicators

Table 8 Households 2013-2018

Market Data

Table 9 Sales of Home Care by Category: Value 2013-2018

Table 10 Sales of Home Care by Category: % Value Growth 2013-2018

Table 11 NBO Company Shares of Home Care: % Value 2014-2018

Table 12 LBN Brand Shares of Home Care: % Value 2015-2018

Table 13 Penetration of Private Label in Home Care by Category: % Value 2013-2018

Table 14 Distribution of Home Care by Format: % Value 2013-2018

Table 15 Distribution of Home Care by Format and Category: % Value 2018

Table 16 Forecast Sales of Home Care by Category: Value 2018-2023

Table 17 Forecast Sales of Home Care by Category: % Value Growth 2018-2023

Sources

Summary 1 Research Sources

Dishwashing recorded solid growth in 2018, with automatic dishwashing tablets being the most dynamic category. This highlights the importance of convenience to Norwegian consumers, who, with busy lifestyles, are trying to reduce the time spent on household chores. Convenience is expected to remain a key trend over the forecast period, with automatic dishwashing tablets continuing to post the strongest value growth.

Euromonitor International's Dishwashing in Norway market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Automatic Dishwashing, Hand Dishwashing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Dishwashing market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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