DISHWASHING IN MEXICO

Euromonitor International

February 2019

LIST OF CONTENTS AND TABLES

Headlines

Prospects

Automatic Dishwashing Continues To Record Positive Growth

Scent Remains An Important Product Attribute in Dishwashing

Bacterial Contamination Scare Affects the Category

Competitive Landscape

the Two Leading Brands Remain in Control of the Category

Attractive Marketing Campaigns Continue To Characterise Dishwashing

Industrias Alen SA De Cv Continues To Innovate in Dishwashing

Category Indicators

Table 1 Household Possession of Dishwashers 2013-2018

Category Data

Table 2 Sales of Dishwashing by Category: Value 2013-2018

Table 3 Sales of Dishwashing by Category: % Value Growth 2013-2018

Table 4 NBO Company Shares of Dishwashing: % Value 2014-2018

Table 5 LBN Brand Shares of Dishwashing: % Value 2015-2018

Table 6 Forecast Sales of Dishwashing by Category: Value 2018-2023

Table 7 Forecast Sales of Dishwashing by Category: % Value Growth 2018-2023

Executive Summary

Home Care Continues To Register Positive Growth Trends

Promotional Activities Support Sales Growth Across the Category

the Rise of E-commerce Remains A Major, Growing Trend

Relaunches of Existing Products and the Introduction of New Products Remain Key

Home Care Is Expected To Continue Registering Positive Growth

Market Indicators

Table 8 Households 2013-2018

Market Data

Table 9 Sales of Home Care by Category: Value 2013-2018

Table 10 Sales of Home Care by Category: % Value Growth 2013-2018

Table 11 NBO Company Shares of Home Care: % Value 2014-2018

Table 12 LBN Brand Shares of Home Care: % Value 2015-2018

Table 13 Penetration of Private Label in Home Care by Category: % Value 2013-2018

Table 14 Distribution of Home Care by Format: % Value 2013-2018

Table 15 Distribution of Home Care by Format and Category: % Value 2018

Table 16 Forecast Sales of Home Care by Category: Value 2018-2023

Table 17 Forecast Sales of Home Care by Category: % Value Growth 2018-2023

Sources

Summary 1 Research Sources

In Mexico, the penetration of dishwashers is low compared to more developed countries. As such, it is mainly those consumers with the highest income levels driving sales of these appliances as they have incentives to make their lives easier. It is expected that the household penetration of dishwashers will continue growing during the forecast period, although at a slow rate and this means that sales of automatic dishwashing products will also continue growing slowly but steadily. Indeed, automat...

Euromonitor International's Dishwashing in Mexico market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Automatic Dishwashing, Hand Dishwashing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Dishwashing market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.