Dishwashing in Japan
DISHWASHING IN JAPAN
Euromonitor International
February 2019
LIST OF CONTENTS AND TABLES
Headlines
Prospects
Convenience and Saving Time Offer Room for Growth in Automatic Dishwashing Liquids
Growth Potential Is Limited in Hand Dishwashing
Hand Dishwashing Requires Innovation for Growth
Competitive Landscape
Kao Maintains the Lead With A Strong Presence Throughout Dishwashing
Procter & Gamble Takes Another Approach To Compete in the Category
Lion Focuses on Automatic Dishwashing Liquids
Category Indicators
Table 1 Household Possession of Dishwashers 2013-2018
Category Data
Table 2 Sales of Dishwashing by Category: Value 2013-2018
Table 3 Sales of Dishwashing by Category: % Value Growth 2013-2018
Table 4 NBO Company Shares of Dishwashing: % Value 2014-2018
Table 5 LBN Brand Shares of Dishwashing: % Value 2015-2018
Table 6 Forecast Sales of Dishwashing by Category: Value 2018-2023
Table 7 Forecast Sales of Dishwashing by Category: % Value Growth 2018-2023
Executive Summary
Value-added Products Perform Well in Japan
Consumer Hygiene-consciousness Becoming Increasingly Influential
Kao Plays Leading Role
Kao's New Bar Detergent Targets Families' Growing Purchasing Power
Growing Emphasis on Adding Value Through Innovation
Market Indicators
Table 8 Households 2013-2018
Market Data
Table 9 Sales of Home Care by Category: Value 2013-2018
Table 10 Sales of Home Care by Category: % Value Growth 2013-2018
Table 11 NBO Company Shares of Home Care: % Value 2014-2018
Table 12 LBN Brand Shares of Home Care: % Value 2015-2018
Table 13 Penetration of Private Label in Home Care by Category: % Value 2013-2018
Table 14 Distribution of Home Care by Format: % Value 2013-2018
Table 15 Distribution of Home Care by Format and Category: % Value 2018
Table 16 Forecast Sales of Home Care by Category: Value 2018-2023
Table 17 Forecast Sales of Home Care by Category: % Value Growth 2018-2023
Sources
Summary 1 Research Sources
Dishwashing in Japan is gradually shifting towards automatic dishwashing, which is expected to see continued growth over the forecast period in contrast to hand dishwashing. The busy urban population is growing in Japan and dishwashers are gradually penetrating households as consumers look to reduce the time spent on household chores. In automatic dishwashing, just as in laundry detergents, the shift from powder to the gel format, categorised under automatic dishwashing liquid, continues to driv...
Euromonitor International's Dishwashing in Japan market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.
Product coverage: Automatic Dishwashing, Hand Dishwashing.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Dishwashing market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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