DISHWASHING IN HONG KONG, CHINA

Euromonitor International

February 2019

LIST OF CONTENTS AND TABLES

Headlines

Prospects

Table-top Dishwashers Push Up Demand for Automatic Dishwashing Powders

Consumers Alternate Between Hand Dishwashing and Using Dishwashers

Product Functions Extend To Washing Fruit and Other Produce

Competitive Landscape

Finish Dominates Automatic Dishwashing Powders, But Competition Is Expected

Lam Soon (hk) Continues To Lead Hand Dishwashing With Two Different Brands

Axe Sees Constant Product Development

Category Indicators

Table 1 Household Possession of Dishwashers 2013-2018

Category Data

Table 2 Sales of Dishwashing by Category: Value 2013-2018

Table 3 Sales of Dishwashing by Category: % Value Growth 2013-2018

Table 4 NBO Company Shares of Dishwashing: % Value 2014-2018

Table 5 LBN Brand Shares of Dishwashing: % Value 2015-2018

Table 6 Forecast Sales of Dishwashing by Category: Value 2018-2023

Table 7 Forecast Sales of Dishwashing by Category: % Value Growth 2018-2023

Executive Summary

Households in Hong Kong Prefer Multipurpose Cleaning Solutions

the Predisposition Towards Japanese Brands

Airborne Home Care Products Are Not Popular Amongst Consumers

Supermarkets Remains the Largest Sales Channel; Internet Retailing Catches Up

Smaller Products Are Preferred in Light of the Limited Living Space in Hong Kong

Market Indicators

Table 8 Households 2013-2018

Market Data

Table 9 Sales of Home Care by Category: Value 2013-2018

Table 10 Sales of Home Care by Category: % Value Growth 2013-2018

Table 11 NBO Company Shares of Home Care: % Value 2014-2018

Table 12 LBN Brand Shares of Home Care: % Value 2015-2018

Table 13 Penetration of Private Label in Home Care by Category: % Value 2013-2018

Table 14 Distribution of Home Care by Format: % Value 2013-2018

Table 15 Distribution of Home Care by Format and Category: % Value 2018

Table 16 Forecast Sales of Home Care by Category: Value 2018-2023

Table 17 Forecast Sales of Home Care by Category: % Value Growth 2018-2023

Sources

Summary 1 Research Sources

Whilst traditional upright dishwashers are powerful and convenient to use, volume sales are limited in Hong Kong as they are bulky and require significant space. In 2017, demand for economic table-top dishwashers rocketed in Hong Kong, as they provide a compact solution for households. Manufacturers of home appliances, such as Midea, Panasonic and Siemens, raced to increase their shares in table-top dishwashers, and more of these appliances are expected to become widely available in the market.

Euromonitor International's Dishwashing in Hong Kong, China market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Automatic Dishwashing, Hand Dishwashing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Dishwashing market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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