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Dishwashing in Greece

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DISHWASHING IN GREECE

    Euromonitor International

      February 2019

        LIST OF CONTENTS AND TABLES

          Headlines

            Prospects

              Hand Dishwashing Affected by Maturity

                Automatic Dishwashing Regains Part of Its Lost Share

                  Competitive Landscape

                    Fairy Leads Sales of Hand Dishwashing Products

                      Finish Is the Clear Leader in Automatic Dishwashing

                        Brand Loyalty Is Lost Due To Promotional Intensity

                          Category Indicators

                            Table 1 Household Possession of Dishwashers 2013-2018

                              Category Data

                                Table 2 Sales of Dishwashing by Category: Value 2013-2018

                                  Table 3 Sales of Dishwashing by Category: % Value Growth 2013-2018

                                    Table 4 NBO Company Shares of Dishwashing: % Value 2014-2018

                                      Table 5 LBN Brand Shares of Dishwashing: % Value 2015-2018

                                        Table 6 Forecast Sales of Dishwashing by Category: Value 2018-2023

                                          Table 7 Forecast Sales of Dishwashing by Category: % Value Growth 2018-2023

                                            Executive Summary

                                              Home Care Sales Decline, But at A Slower Pace

                                                Greece Exits the Memoranda of Understanding, Yet Consumer Confidence Remains Low

                                                  Multinationals Lead Sales

                                                    Laundry Care Leads in New Launches

                                                      the Prevalence of Discounting Will Hinder Value Growth

                                                        Market Indicators

                                                          Table 8 Households 2013-2018

                                                            Market Data

                                                              Table 9 Sales of Home Care by Category: Value 2013-2018

                                                                Table 10 Sales of Home Care by Category: % Value Growth 2013-2018

                                                                  Table 11 NBO Company Shares of Home Care: % Value 2014-2018

                                                                    Table 12 LBN Brand Shares of Home Care: % Value 2015-2018

                                                                      Table 13 Penetration of Private Label in Home Care by Category: % Value 2013-2018

                                                                        Table 14 Distribution of Home Care by Format: % Value 2013-2018

                                                                          Table 15 Distribution of Home Care by Format and Category: % Value 2018

                                                                            Table 16 Forecast Sales of Home Care by Category: Value 2018-2023

                                                                              Table 17 Forecast Sales of Home Care by Category: % Value Growth 2018-2023

                                                                                Sources

                                                                                  Summary 1 Research Sources

                                                                                  Hand dishwashing is a mature category and this affects growth potential. Sales increased in 2018 driven by the reopening of former Carrefour outlets under new ownership, Sklavenitis (Carrefour’s bankruptcy has resulted to losses for hand dishwashing); however, forecast growth potential remains low with volume sales set to increase yet only marginally. More households in Greece acquired a dishwasher during the review period, yet automatic dishwashing products are also affected by maturity, with l...

                                                                                  Euromonitor International's Dishwashing in Greece market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.

                                                                                  Product coverage: Automatic Dishwashing, Hand Dishwashing.

                                                                                  Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

                                                                                  Why buy this report?
                                                                                  * Get a detailed picture of the Dishwashing market;
                                                                                  * Pinpoint growth sectors and identify factors driving change;
                                                                                  * Understand the competitive environment, the market’s major players and leading brands;
                                                                                  * Use five-year forecasts to assess how the market is predicted to develop.

                                                                                  Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

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