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Dishwashing in France

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DISHWASHING IN FRANCE

    Euromonitor International

      February 2019

        LIST OF CONTENTS AND TABLES

          Headlines

            Prospects

              Super-promoted Dishwashing Tablets Erode Value Potential

                Versatile/all-in-one Detergents Hinder Dishwashing Additives

                  Hand Dishwashing Faces Saturation

                    Competitive Landscape

                      Growth Expected Only for Green Brands

                        Big Four Manufacturers See An Overall Share Decline

                          SC Johnson Steps Into Dishwashing Detergents

                            Category Indicators

                              Table 1 Household Possession of Dishwashers 2013-2018

                                Category Data

                                  Table 2 Sales of Dishwashing by Category: Value 2013-2018

                                    Table 3 Sales of Dishwashing by Category: % Value Growth 2013-2018

                                      Table 4 NBO Company Shares of Dishwashing: % Value 2014-2018

                                        Table 5 LBN Brand Shares of Dishwashing: % Value 2015-2018

                                          Table 6 Forecast Sales of Dishwashing by Category: Value 2018-2023

                                            Table 7 Forecast Sales of Dishwashing by Category: % Value Growth 2018-2023

                                              Executive Summary

                                                Home Care Value Still Depleting in 2018

                                                  Evolving Consumption Patterns Limit Demand

                                                    Green Players Outperform Conventional Ones

                                                      Innovations Fail To Add Expected Value

                                                        Maturity and Changing Paradigms Expected

                                                          Market Indicators

                                                            Table 8 Households 2013-2018

                                                              Market Data

                                                                Table 9 Sales of Home Care by Category: Value 2013-2018

                                                                  Table 10 Sales of Home Care by Category: % Value Growth 2013-2018

                                                                    Table 11 NBO Company Shares of Home Care: % Value 2014-2018

                                                                      Table 12 LBN Brand Shares of Home Care: % Value 2015-2018

                                                                        Table 13 Penetration of Private Label in Home Care by Category: % Value 2013-2018

                                                                          Table 14 Distribution of Home Care by Format: % Value 2013-2018

                                                                            Table 15 Distribution of Home Care by Format and Category: % Value 2018

                                                                              Table 16 Forecast Sales of Home Care by Category: Value 2018-2023

                                                                                Table 17 Forecast Sales of Home Care by Category: % Value Growth 2018-2023

                                                                                  Definitions

                                                                                    Sources

                                                                                      Summary 1 Research Sources

                                                                                      According to trade experts, half the value of total dishwashing detergents was generated via promotional incentives during 2018. The two leading players, Unilever France SA (Sun) and Reckitt Benckiser France SA (Finish), compete intensively in automatic dishwashing tablets, the most dynamic format (it saw the highest volume growth in 2018). Discounts, rebates and other price-based incentives from the top two players caused the average unit price for automatic dishwashing tablets to fall in 2018,...

                                                                                      Euromonitor International's Dishwashing in France market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.

                                                                                      Product coverage: Automatic Dishwashing, Hand Dishwashing.

                                                                                      Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

                                                                                      Why buy this report?
                                                                                      * Get a detailed picture of the Dishwashing market;
                                                                                      * Pinpoint growth sectors and identify factors driving change;
                                                                                      * Understand the competitive environment, the market’s major players and leading brands;
                                                                                      * Use five-year forecasts to assess how the market is predicted to develop.

                                                                                      Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

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