DISHWASHING IN FRANCE

Euromonitor International

February 2019

LIST OF CONTENTS AND TABLES

Headlines

Prospects

Super-promoted Dishwashing Tablets Erode Value Potential

Versatile/all-in-one Detergents Hinder Dishwashing Additives

Hand Dishwashing Faces Saturation

Competitive Landscape

Growth Expected Only for Green Brands

Big Four Manufacturers See An Overall Share Decline

SC Johnson Steps Into Dishwashing Detergents

Category Indicators

Table 1 Household Possession of Dishwashers 2013-2018

Category Data

Table 2 Sales of Dishwashing by Category: Value 2013-2018

Table 3 Sales of Dishwashing by Category: % Value Growth 2013-2018

Table 4 NBO Company Shares of Dishwashing: % Value 2014-2018

Table 5 LBN Brand Shares of Dishwashing: % Value 2015-2018

Table 6 Forecast Sales of Dishwashing by Category: Value 2018-2023

Table 7 Forecast Sales of Dishwashing by Category: % Value Growth 2018-2023

Executive Summary

Home Care Value Still Depleting in 2018

Evolving Consumption Patterns Limit Demand

Green Players Outperform Conventional Ones

Innovations Fail To Add Expected Value

Maturity and Changing Paradigms Expected

Market Indicators

Table 8 Households 2013-2018

Market Data

Table 9 Sales of Home Care by Category: Value 2013-2018

Table 10 Sales of Home Care by Category: % Value Growth 2013-2018

Table 11 NBO Company Shares of Home Care: % Value 2014-2018

Table 12 LBN Brand Shares of Home Care: % Value 2015-2018

Table 13 Penetration of Private Label in Home Care by Category: % Value 2013-2018

Table 14 Distribution of Home Care by Format: % Value 2013-2018

Table 15 Distribution of Home Care by Format and Category: % Value 2018

Table 16 Forecast Sales of Home Care by Category: Value 2018-2023

Table 17 Forecast Sales of Home Care by Category: % Value Growth 2018-2023

Definitions

Sources

Summary 1 Research Sources

According to trade experts, half the value of total dishwashing detergents was generated via promotional incentives during 2018. The two leading players, Unilever France SA (Sun) and Reckitt Benckiser France SA (Finish), compete intensively in automatic dishwashing tablets, the most dynamic format (it saw the highest volume growth in 2018). Discounts, rebates and other price-based incentives from the top two players caused the average unit price for automatic dishwashing tablets to fall in 2018,...

Euromonitor International's Dishwashing in France market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Automatic Dishwashing, Hand Dishwashing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Dishwashing market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.