DISHWASHING IN FINLAND

Euromonitor International

February 2019

LIST OF CONTENTS AND TABLES

Headlines

Prospects

Efforts Are Needed To Combat Category Stagnation

Automatic Dishwashing Grows at the Expense of Hand Dishwashing

Consumers Demand Less Harmful Products

Competitive Landscape

Strategies That Work

New Product Development Would Help To Support Sales

Appeal of Premium Offerings Only Growing Slowly

Category Indicators

Table 1 Household Possession of Dishwashers 2013-2018

Category Data

Table 2 Sales of Dishwashing by Category: Value 2013-2018

Table 3 Sales of Dishwashing by Category: % Value Growth 2013-2018

Table 4 NBO Company Shares of Dishwashing: % Value 2014-2018

Table 5 LBN Brand Shares of Dishwashing: % Value 2015-2018

Table 6 Forecast Sales of Dishwashing by Category: Value 2018-2023

Table 7 Forecast Sales of Dishwashing by Category: % Value Growth 2018-2023

Executive Summary

Home Care Records Positive But Slow Growth in 2018

Maturity Counterbalanced by the Offer of Safety, Efficiency and Convenience

Intense Competition Demands Successful Strategies

New Product Developments Indicate Emerging Trends

Stronger Performance Anticipated Over the Forecast Period

Market Indicators

Table 8 Households 2013-2018

Market Data

Table 9 Sales of Home Care by Category: Value 2013-2018

Table 10 Sales of Home Care by Category: % Value Growth 2013-2018

Table 11 NBO Company Shares of Home Care: % Value 2014-2018

Table 12 LBN Brand Shares of Home Care: % Value 2015-2018

Table 13 Penetration of Private Label in Home Care by Category: % Value 2013-2018

Table 14 Distribution of Home Care by Format: % Value 2013-2018

Table 15 Distribution of Home Care by Format and Category: % Value 2018

Table 16 Forecast Sales of Home Care by Category: Value 2018-2023

Table 17 Forecast Sales of Home Care by Category: % Value Growth 2018-2023

Sources

Summary 1 Research Sources

Dishwashing in Finland remained flat in current value terms in 2018 due to category maturity. In addition, new product development remained slow, with only a few launches failing to revive sales. Over the forecast period manufacturers will need to invest in innovation and delivering products with more natural and environmentally-friendly ingredients if the category is to grow further. In addition, stepping up their marketing and promotional activities would also help to improve the visibility of...

Euromonitor International's Dishwashing in Finland market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Automatic Dishwashing, Hand Dishwashing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Dishwashing market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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