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Dishwashing in Egypt

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DISHWASHING IN EGYPT

    Euromonitor International

      February 2019

        LIST OF CONTENTS AND TABLES

          Headlines

            Prospects

              Automatic Dishwashing Tablets Is Set To Register the Highest Growth

                Hand Dishwashing Still Reigns Supreme As the Largest Category in Dishwashing

                  Hypermarkets, Variety Stores and Supermarkets Grow in Significance

                    Competitive Landscape

                      Henkel Pdc Egypt Continues To Lead Dishwashing

                        Alexandria Detergents & Chemicals Co Gains Ground With Its Three Brands

                          Reckitt Benckiser Egypt Grows Its Share in Automatic Dishwashing Tablets

                            Category Indicators

                              Table 1 Household Possession of Dishwashers 2013-2018

                                Category Data

                                  Table 2 Sales of Dishwashing by Category: Value 2013-2018

                                    Table 3 Sales of Dishwashing by Category: % Value Growth 2013-2018

                                      Table 4 NBO Company Shares of Dishwashing: % Value 2014-2018

                                        Table 5 LBN Brand Shares of Dishwashing: % Value 2015-2018

                                          Table 6 Forecast Sales of Dishwashing by Category: Value 2018-2023

                                            Table 7 Forecast Sales of Dishwashing by Category: % Value Growth 2018-2023

                                              Executive Summary

                                                Home Care Registers Modest Current Value Growth in 2018

                                                  Decreasing Unit Prices Add To Volume Growth in Home Care

                                                    International Companies Continue To Dominate Home Care

                                                      Local Brands Are Set To Expand

                                                        Home Care Is Expected To See Strong Growth During the Forecast Period

                                                          Market Indicators

                                                            Table 8 Households 2013-2018

                                                              Market Data

                                                                Table 9 Sales of Home Care by Category: Value 2013-2018

                                                                  Table 10 Sales of Home Care by Category: % Value Growth 2013-2018

                                                                    Table 11 NBO Company Shares of Home Care: % Value 2014-2018

                                                                      Table 12 LBN Brand Shares of Home Care: % Value 2015-2018

                                                                        Table 13 Penetration of Private Label in Home Care by Category: % Value 2013-2018

                                                                          Table 14 Distribution of Home Care by Format: % Value 2013-2018

                                                                            Table 15 Distribution of Home Care by Format and Category: % Value 2018

                                                                              Table 16 Forecast Sales of Home Care by Category: Value 2018-2023

                                                                                Table 17 Forecast Sales of Home Care by Category: % Value Growth 2018-2023

                                                                                  Sources

                                                                                    Summary 1 Research Sources

                                                                                    Despite sales having stagnated in volume terms in 2016, due to the economic situation in Egypt, automatic dishwashing tablets saw the fastest volume and value growth within dishwashing in 2018. Starting in 2018, volume and value growth in automatic dishwashing tablets are expected to pick up rapidly, owing to increased awareness amongst consumers and the convenience of such products. Major hypermarkets have been heavily promoting automatic dishwashing tablets, with some making them highly visibl...

                                                                                    Euromonitor International's Dishwashing in Egypt market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.

                                                                                    Product coverage: Automatic Dishwashing, Hand Dishwashing.

                                                                                    Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

                                                                                    Why buy this report?
                                                                                    * Get a detailed picture of the Dishwashing market;
                                                                                    * Pinpoint growth sectors and identify factors driving change;
                                                                                    * Understand the competitive environment, the market’s major players and leading brands;
                                                                                    * Use five-year forecasts to assess how the market is predicted to develop.

                                                                                    Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

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