DISHWASHING IN EGYPT

Euromonitor International

February 2019

LIST OF CONTENTS AND TABLES

Headlines

Prospects

Automatic Dishwashing Tablets Is Set To Register the Highest Growth

Hand Dishwashing Still Reigns Supreme As the Largest Category in Dishwashing

Hypermarkets, Variety Stores and Supermarkets Grow in Significance

Competitive Landscape

Henkel Pdc Egypt Continues To Lead Dishwashing

Alexandria Detergents & Chemicals Co Gains Ground With Its Three Brands

Reckitt Benckiser Egypt Grows Its Share in Automatic Dishwashing Tablets

Category Indicators

Table 1 Household Possession of Dishwashers 2013-2018

Category Data

Table 2 Sales of Dishwashing by Category: Value 2013-2018

Table 3 Sales of Dishwashing by Category: % Value Growth 2013-2018

Table 4 NBO Company Shares of Dishwashing: % Value 2014-2018

Table 5 LBN Brand Shares of Dishwashing: % Value 2015-2018

Table 6 Forecast Sales of Dishwashing by Category: Value 2018-2023

Table 7 Forecast Sales of Dishwashing by Category: % Value Growth 2018-2023

Executive Summary

Home Care Registers Modest Current Value Growth in 2018

Decreasing Unit Prices Add To Volume Growth in Home Care

International Companies Continue To Dominate Home Care

Local Brands Are Set To Expand

Home Care Is Expected To See Strong Growth During the Forecast Period

Market Indicators

Table 8 Households 2013-2018

Market Data

Table 9 Sales of Home Care by Category: Value 2013-2018

Table 10 Sales of Home Care by Category: % Value Growth 2013-2018

Table 11 NBO Company Shares of Home Care: % Value 2014-2018

Table 12 LBN Brand Shares of Home Care: % Value 2015-2018

Table 13 Penetration of Private Label in Home Care by Category: % Value 2013-2018

Table 14 Distribution of Home Care by Format: % Value 2013-2018

Table 15 Distribution of Home Care by Format and Category: % Value 2018

Table 16 Forecast Sales of Home Care by Category: Value 2018-2023

Table 17 Forecast Sales of Home Care by Category: % Value Growth 2018-2023

Sources

Summary 1 Research Sources

Despite sales having stagnated in volume terms in 2016, due to the economic situation in Egypt, automatic dishwashing tablets saw the fastest volume and value growth within dishwashing in 2018. Starting in 2018, volume and value growth in automatic dishwashing tablets are expected to pick up rapidly, owing to increased awareness amongst consumers and the convenience of such products. Major hypermarkets have been heavily promoting automatic dishwashing tablets, with some making them highly visibl...

Euromonitor International's Dishwashing in Egypt market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Automatic Dishwashing, Hand Dishwashing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Dishwashing market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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