DISHWASHING IN DENMARK

Euromonitor International

February 2019

LIST OF CONTENTS AND TABLES

Headlines

Prospects

Increasing Popularity of Convenience Foods Undermining Category Growth

Hand Dishwashing Records Marginal Current Value Growth

Increasing Demand for Natural Products

Competitive Landscape

Domestic Manufacturer Eco Clean Nordic Gains Share

Reckitt Benckiser Nordic Remains the Clear Category Leader

Private Label Gains Share in 2018

Category Indicators

Table 1 Household Possession of Dishwashers 2013-2018

Category Data

Table 2 Sales of Dishwashing by Category: Value 2013-2018

Table 3 Sales of Dishwashing by Category: % Value Growth 2013-2018

Table 4 NBO Company Shares of Dishwashing: % Value 2014-2018

Table 5 LBN Brand Shares of Dishwashing: % Value 2015-2018

Table 6 Forecast Sales of Dishwashing by Category: Value 2018-2023

Table 7 Forecast Sales of Dishwashing by Category: % Value Growth 2018-2023

Executive Summary

Changing Consumer Preferences Forcing Producers Towards A Paradigm Shift

Reducing the Use of Unnecessary Chemicals in Danish Homes Grows in Importance

Consumers Reward Brands Which Care for the Environment

Several Manufacturers Putting Sustainability at the Heart of Their New Product Development

Natural Claims To Lose Their Usp by the End of the Forecast Period

Market Indicators

Table 8 Households 2013-2018

Market Data

Table 9 Sales of Home Care by Category: Value 2013-2018

Table 10 Sales of Home Care by Category: % Value Growth 2013-2018

Table 11 NBO Company Shares of Home Care: % Value 2014-2018

Table 12 LBN Brand Shares of Home Care: % Value 2015-2018

Table 13 Penetration of Private Label in Home Care by Category: % Value 2013-2018

Table 14 Distribution of Home Care by Format: % Value 2013-2018

Table 15 Distribution of Home Care by Format and Category: % Value 2018

Table 16 Forecast Sales of Home Care by Category: Value 2018-2023

Table 17 Forecast Sales of Home Care by Category: % Value Growth 2018-2023

Sources

Summary 1 Research Sources

Convenience foods such as ready meals have posted very strong growth in recent years in Denmark due to consumers’ increasingly hectic lifestyles and a need to find time-saving meal solutions. This trend has had a noticeable impact on dishwashing as such meals generate fewer dishes to wash. In addition, Danes are eating out more than ever before, while the popularity of takeaway food is also soaring. These eating trends are offsetting the impact of the flourishing housing market, which is support...

Euromonitor International's Dishwashing in Denmark market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Automatic Dishwashing, Hand Dishwashing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Dishwashing market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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