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Dishwashing in China

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DISHWASHING IN CHINA

    Euromonitor International

      February 2019

        LIST OF CONTENTS AND TABLES

          Headlines

            Prospects

              Category Growth Driven by Solid Demand for Hand Dishwashing

                Strong Growth of Automatic Dishwashing Driven by Soaring Demand for Automatic Dishwashers

                  Competitive Landscape

                    Guangzhou Liby Enterprise Group Remains the Leading Player in Dishwashing

                      Reckitt Benckiser China Records the Strongest Value Sales Growth in 2018

                        Category Indicators

                          Table 1 Household Possession of Dishwashers 2013-2018

                            Category Data

                              Table 2 Sales of Dishwashing by Category: Value 2013-2018

                                Table 3 Sales of Dishwashing by Category: % Value Growth 2013-2018

                                  Table 4 NBO Company Shares of Dishwashing: % Value 2014-2018

                                    Table 5 LBN Brand Shares of Dishwashing: % Value 2015-2018

                                      Table 6 Forecast Sales of Dishwashing by Category: Value 2018-2023

                                        Table 7 Forecast Sales of Dishwashing by Category: % Value Growth 2018-2023

                                          Executive Summary

                                            Home Care Registers Stable Current Value Growth in 2018

                                              Product Improvement A Key Trend in Home Care

                                                Guangzhou Liby Enterprise Group Remains the Leading Player

                                                  Differentiated Home Care Products Are Introduced Based on Local Needs

                                                    Value Growth Set To Slow Further Over the Forecast Period

                                                      Market Indicators

                                                        Table 8 Households 2013-2018

                                                          Market Data

                                                            Table 9 Sales of Home Care by Category: Value 2013-2018

                                                              Table 10 Sales of Home Care by Category: % Value Growth 2013-2018

                                                                Table 11 NBO Company Shares of Home Care: % Value 2014-2018

                                                                  Table 12 LBN Brand Shares of Home Care: % Value 2015-2018

                                                                    Table 13 Distribution of Home Care by Format: % Value 2013-2018

                                                                      Table 14 Distribution of Home Care by Format and Category: % Value 2018

                                                                        Table 15 Forecast Sales of Home Care by Category: Value 2018-2023

                                                                          Table 16 Forecast Sales of Home Care by Category: % Value Growth 2018-2023

                                                                            Sources

                                                                              Summary 1 Research Sources

                                                                              Hand dishwashing continued to dominate the wider category in 2018 due to the majority of Chinese families washing their dishes by hand. In addition, most consumers, particularly in low-tier cities, prefer to eat at home, which means there are often plenty of dirty dishes to wash. With increasing disposable incomes and rising standards of living, consumers are demanding higher quality hand dishwashing products. They are tending to purchase products with more natural ingredients as they try and ad...

                                                                              Euromonitor International's Dishwashing in China market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.

                                                                              Product coverage: Automatic Dishwashing, Hand Dishwashing.

                                                                              Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

                                                                              Why buy this report?
                                                                              * Get a detailed picture of the Dishwashing market;
                                                                              * Pinpoint growth sectors and identify factors driving change;
                                                                              * Understand the competitive environment, the market’s major players and leading brands;
                                                                              * Use five-year forecasts to assess how the market is predicted to develop.

                                                                              Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

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