DISHWASHING IN CAMEROON

Euromonitor International

February 2019

LIST OF CONTENTS AND TABLES

Headlines

Prospects

Consumers Show Little Interest in Automatic Dishwashing

Lower Income Consumers Prefer Bar Detergents

Higher Priced Dishwashing Options Will Only Appeal To High Income Earners

Competitive Landscape

Leading Players Positioned Mostly Hand Dishwashing Products

International Brands Dominate Dishwashing

Local Manufacturers To Enter the Category

Category Indicators

Table 1 Household Possession of Dishwashers 2013-2018

Category Data

Table 2 Sales of Dishwashing by Category: Value 2013-2018

Table 3 Sales of Dishwashing by Category: % Value Growth 2013-2018

Table 4 NBO Company Shares of Dishwashing: % Value 2014-2018

Table 5 LBN Brand Shares of Dishwashing: % Value 2015-2018

Table 6 Forecast Sales of Dishwashing by Category: Value 2018-2023

Table 7 Forecast Sales of Dishwashing by Category: % Value Growth 2018-2023

Executive Summary

Home Care Continues To Show Strong Growth in 2018

the Changing Distribution Landscape Is Positive for Home Care

Competitive Environment Is Dominated by International Brands

Open Markets Remain the Major Distribution Channel

Home Care Has Very Good Prospects

Market Indicators

Table 8 Households 2013-2018

Market Data

Table 9 Sales of Home Care by Category: Value 2013-2018

Table 10 Sales of Home Care by Category: % Value Growth 2013-2018

Table 11 NBO Company Shares of Home Care: % Value 2014-2018

Table 12 LBN Brand Shares of Home Care: % Value 2015-2018

Table 13 Penetration of Private Label in Home Care by Category: % Value 2013-2018

Table 14 Distribution of Home Care by Format: % Value 2013-2018

Table 15 Distribution of Home Care by Format and Category: % Value 2018

Table 16 Forecast Sales of Home Care by Category: Value 2018-2023

Table 17 Forecast Sales of Home Care by Category: % Value Growth 2018-2023

Sources

Summary 1 Research Sources

With the strong culture of hand dishwashing in Cameroon, the number of households in Cameroon owning a dishwasher remained very insignificant. Hence, value sales of automatic dishwashing products were negligible in 2018. This trend is set to continue over the forecast period, owing to the absence of consumer awareness of these products. Unit prices of dishwashers remain very high, reducing the likelihood that penetration will increase over the forecast period. Many households find it cheaper to...

Euromonitor International's Dishwashing in Cameroon market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Automatic Dishwashing, Hand Dishwashing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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* Get a detailed picture of the Dishwashing market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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