DISHWASHING IN BRAZIL

Euromonitor International

February 2019

LIST OF CONTENTS AND TABLES

Headlines

Prospects

Aggressive Competition Forces Value Sales Down

Incremental Innovation Is Being Seen

Low Penetration of Automatic Dishwashers Inhibits Consumption of Automatic Dishwashing Products

Competitive Landscape

Fierce Competition Is Expected To Strengthen With Unilever Brasil Ltda's Return

Regional Brands and Private Label Account for A Quarter of Total Value Sales

Except for Bombril, Local Players Are Not Heading Towards Automatic Dishwashing

Category Indicators

Table 1 Household Possession of Dishwashers 2013-2018

Category Data

Table 2 Sales of Dishwashing by Category: Value 2013-2018

Table 3 Sales of Dishwashing by Category: % Value Growth 2013-2018

Table 4 NBO Company Shares of Dishwashing: % Value 2014-2018

Table 5 LBN Brand Shares of Dishwashing: % Value 2015-2018

Table 6 Forecast Sales of Dishwashing by Category: Value 2018-2023

Table 7 Forecast Sales of Dishwashing by Category: % Value Growth 2018-2023

Executive Summary

High Price-elasticity in Home Care Is Stretched As Result of Frugality

Amid Rationalisation in Purchasing, More Added-value Products Gain Ground

the Gap Between Multinationals and Local Players Shrinks

Knowledge of Brazilians' Sensorial Identity Is A Way of Adding Value

the Outlook Is Positive As Faster Innovation Pace Is Linked With Market Maturity

Market Indicators

Table 8 Households 2013-2018

Market Data

Table 9 Sales of Home Care by Category: Value 2013-2018

Table 10 Sales of Home Care by Category: % Value Growth 2013-2018

Table 11 NBO Company Shares of Home Care: % Value 2014-2018

Table 12 LBN Brand Shares of Home Care: % Value 2015-2018

Table 13 Penetration of Private Label in Home Care by Category: % Value 2013-2018

Table 14 Distribution of Home Care by Format: % Value 2013-2018

Table 15 Distribution of Home Care by Format and Category: % Value 2018

Table 16 Forecast Sales of Home Care by Category: Value 2018-2023

Table 17 Forecast Sales of Home Care by Category: % Value Growth 2018-2023

Sources

Summary 1 Research Sources

The continued strong competition among major brands Ypê, Limpol and Minuano, coupled with tight budgets among families, is keeping prices down. In a period where consumers are being more rational and prioritising lower costs, especially in categories where differentiation among the leading brands is barely noticeable, cheaper products are being favoured. Conversely, competitive prices have boosted volume sales due to consumers’ frugal spending during the economic downturn.

Euromonitor International's Dishwashing in Brazil market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Automatic Dishwashing, Hand Dishwashing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Dishwashing market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.