Dishwashing in Belgium
DISHWASHING IN BELGIUM
Euromonitor International
February 2019
LIST OF CONTENTS AND TABLES
Headlines
Prospects
Automatic Dishwashing Has Long-term Growth Potential
the Green Trend Grows
Performance Is the Value Creator
Competitive Landscape
the Dishwashing Competitive Landscape Is Concentrated
Dishwashing Goes Greener
Category Indicators
Table 1 Household Possession of Dishwashers 2013-2018
Category Data
Table 2 Sales of Dishwashing by Category: Value 2013-2018
Table 3 Sales of Dishwashing by Category: % Value Growth 2013-2018
Table 4 NBO Company Shares of Dishwashing: % Value 2014-2018
Table 5 LBN Brand Shares of Dishwashing: % Value 2015-2018
Table 6 Forecast Sales of Dishwashing by Category: Value 2018-2023
Table 7 Forecast Sales of Dishwashing by Category: % Value Growth 2018-2023
Executive Summary
Lower Unit Price Causes Slight Decline in Value Sales
Performance Is the Target for Both Consumers and Manufacturers
Private Label Is Put Under Cover and New Channels Are Sought
Developing Trends Include Beauty and Eco-friendly Products
Expectations of Growth in the Forecast Period Are Limited for Home Care
Market Indicators
Table 8 Households 2013-2018
Market Data
Table 9 Sales of Home Care by Category: Value 2013-2018
Table 10 Sales of Home Care by Category: % Value Growth 2013-2018
Table 11 NBO Company Shares of Home Care: % Value 2014-2018
Table 12 LBN Brand Shares of Home Care: % Value 2015-2018
Table 13 Penetration of Private Label in Home Care by Category: % Value 2013-2018
Table 14 Distribution of Home Care by Format: % Value 2013-2018
Table 15 Distribution of Home Care by Format and Category: % Value 2018
Table 16 Forecast Sales of Home Care by Category: Value 2018-2023
Table 17 Forecast Sales of Home Care by Category: % Value Growth 2018-2023
Sources
Summary 1 Research Sources
In 2018, automatic dishwashing registered low growth in volume and value sales. Although the penetration of automatic dishwashers is already high in Belgium, the consistent decrease in the prices of home appliances allows more and more people to afford automatic dishwashers. Also, as households are getting smaller, their number is increasing. As an automatic dishwasher is a basic home appliance in almost every household, the number of automatic dishwashers is expected to grow in Belgium. The dem...
Euromonitor International's Dishwashing in Belgium market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.
Product coverage: Automatic Dishwashing, Hand Dishwashing.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Dishwashing market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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