Dishwashing in Belarus
DISHWASHING IN BELARUS
Euromonitor International
February 2019
LIST OF CONTENTS AND TABLES
Headlines
Prospects
Necessity and Rising Disposable Incomes Boost Sales
Automatic Dishwashing Recovers Its Volume Growth
Growing Consumer Attention To the Price-quality Ratio Affects Dishwashing
Competitive Landscape
the Leading Competitors Maintain Their Value Shares
the Competition Amongst Foreign and Local Dishwashing Products Remains Strong
the Economising Trend Encourages Private Label Sales and Discounts
Category Indicators
Table 1 Household Possession of Dishwashers 2013-2018
Category Data
Table 2 Sales of Dishwashing by Category: Value 2013-2018
Table 3 Sales of Dishwashing by Category: % Value Growth 2013-2018
Table 4 NBO Company Shares of Dishwashing: % Value 2014-2018
Table 5 LBN Brand Shares of Dishwashing: % Value 2015-2018
Table 6 Forecast Sales of Dishwashing by Category: Value 2018-2023
Table 7 Forecast Sales of Dishwashing by Category: % Value Growth 2018-2023
Executive Summary
Rising Incomes Stimulate Volume Sales, Whilst Economising Hampers Value Sales
State Support and Consumption Trends Have A Positive Effect on Home Care Sales
Intense Competition Amongst Players Hampers Value Growth
Modern Grocery and Non-grocery Specialists Enjoy Growing Value Shares
Stable Volume Growth Is Forecast To Be Supported by Rising Disposable Incomes
Market Indicators
Table 8 Households 2013-2018
Market Data
Table 9 Sales of Home Care by Category: Value 2013-2018
Table 10 Sales of Home Care by Category: % Value Growth 2013-2018
Table 11 NBO Company Shares of Home Care: % Value 2014-2018
Table 12 LBN Brand Shares of Home Care: % Value 2015-2018
Table 13 Penetration of Private Label in Home Care by Category: % Value 2013-2018
Table 14 Distribution of Home Care by Format: % Value 2013-2018
Table 15 Distribution of Home Care by Format and Category: % Value 2018
Table 16 Forecast Sales of Home Care by Category: Value 2018-2023
Table 17 Forecast Sales of Home Care by Category: % Value Growth 2018-2023
Sources
Summary 1 Research Sources
In 2018, dishwashing in Belarus recorded single-digit volume growth, which was higher than in 2017. Current value growth continued, but was not significantly higher compared with 2017, due to frequent discounts and promotions and growing interest in inexpensive products, including private label. Belarusians perceive dishwashing products as necessary for every household. They continuously look for the best combination of quality and price, which is becoming more difficult due to price reductions.
Euromonitor International's Dishwashing in Belarus market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.
Product coverage: Automatic Dishwashing, Hand Dishwashing.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Dishwashing market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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