Dishwashing in Australia
DISHWASHING IN AUSTRALIA
Euromonitor International
February 2019
LIST OF CONTENTS AND TABLES
Headlines
Prospects
Automatic Dishwashing Tablets Drives Growth in Dishwashing
Hand Dishwashing Also Performs Well, Whilst Automatic Dishwashing Tablets Declines
Automatic Dishwashing Liquids Is An Emerging Format
Competitive Landscape
Reckitt Benckiser (australia) Maintains Its Lead With the Finish Brand
Finish Combats Private Label Through Marketing and Advertising
Eco-brands in Dishwashing Receive More Consumer Attention
Category Indicators
Table 1 Household Possession of Dishwashers 2013-2018
Category Data
Table 2 Sales of Dishwashing by Category: Value 2013-2018
Table 3 Sales of Dishwashing by Category: % Value Growth 2013-2018
Table 4 NBO Company Shares of Dishwashing: % Value 2014-2018
Table 5 LBN Brand Shares of Dishwashing: % Value 2015-2018
Table 6 Forecast Sales of Dishwashing by Category: Value 2018-2023
Table 7 Forecast Sales of Dishwashing by Category: % Value Growth 2018-2023
Executive Summary
Home Care Registers Another Year of Value Growth
Consumer Demand for Sustainable Home Care Products Continues To Grow
Price Discounting Hinders Value Growth in Home Care
Product Efficacy Remains A Key Factor in Consumers' Decisions
Home Care Is Set To Experience A Marginal Constant Value Decline
Market Indicators
Table 8 Households 2013-2018
Market Data
Table 9 Sales of Home Care by Category: Value 2013-2018
Table 10 Sales of Home Care by Category: % Value Growth 2013-2018
Table 11 NBO Company Shares of Home Care: % Value 2014-2018
Table 12 LBN Brand Shares of Home Care: % Value 2015-2018
Table 13 Penetration of Private Label in Home Care by Category: % Value 2013-2018
Table 14 Distribution of Home Care by Format: % Value 2013-2018
Table 15 Distribution of Home Care by Format and Category: % Value 2018
Table 16 Forecast Sales of Home Care by Category: Value 2018-2023
Table 17 Forecast Sales of Home Care by Category: % Value Growth 2018-2023
Sources
Summary 1 Research Sources
Dishwashing saw another year of growth in both volume and current value terms in 2018. Although growth was only within the low single-digit range, the category benefited from a strong year for automatic dishwashing tablets. Automatic dishwashing tablets saw another year of strong growth due to the compactness and efficiency of such products, and their compatibility with most dishwashers. Furthermore, consumers continued to appreciate the promotional discounts offered in retail stores, as brand m...
Euromonitor International's Dishwashing in Australia market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.
Product coverage: Automatic Dishwashing, Hand Dishwashing.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Dishwashing market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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