DISHWASHING IN URUGUAY

Euromonitor International

February 2019

LIST OF CONTENTS AND TABLES

Headlines

Prospects

Hand Dishwashing Is the Biggest Category in Value Sales

Dishwasher Penetration Remains Low in Uruguay

Consumers Looking for Cheaper Options

Competitive Landscape

Unilever Del Uruguay Lead Dishwashing Value Sales

Stable Category, With Few Changes

Category Indicators

Table 1 Household Possession of Dishwashers 2013-2018

Category Data

Table 2 Sales of Dishwashing by Category: Value 2013-2018

Table 3 Sales of Dishwashing by Category: % Value Growth 2013-2018

Table 4 NBO Company Shares of Dishwashing: % Value 2014-2018

Table 5 LBN Brand Shares of Dishwashing: % Value 2015-2018

Table 6 Forecast Sales of Dishwashing by Category: Value 2018-2023

Table 7 Forecast Sales of Dishwashing by Category: % Value Growth 2018-2023

Executive Summary

Consumer Preferences Towards Home Care Products Are Changing

Increases in One-person Houses Impacting the Local Market

Few Companies Positioned As Leaders Amongst Home Care Brands

Supermarkets Remains the Preferred Channel for the Majority of Consumers

Changes in Consumer Preferences Will Impact Total Sales

Market Indicators

Table 8 Households 2013-2018

Market Data

Table 9 Sales of Home Care by Category: Value 2013-2018

Table 10 Sales of Home Care by Category: % Value Growth 2013-2018

Table 11 NBO Company Shares of Home Care: % Value 2014-2018

Table 12 LBN Brand Shares of Home Care: % Value 2015-2018

Table 13 Penetration of Private Label in Home Care by Category: % Value 2013-2018

Table 14 Distribution of Home Care by Format: % Value 2013-2018

Table 15 Distribution of Home Care by Format and Category: % Value 2018

Table 16 Forecast Sales of Home Care by Category: Value 2018-2023

Table 17 Forecast Sales of Home Care by Category: % Value Growth 2018-2023

Definitions

Sources

Summary 1 Research Sources

Hand dishwashing remained the biggest category in value sales over the review period in Uruguay. Consumers continue to look for efficient products, but with a good relation between quality and price. Even though almost all houses have hand dishwashing products, there is a difference in the products used, from the concentrated ones, which tend to be more expensive and the majority which come in small package sizes, to the cheaper ones, than can be find in large packages. Traditionally there were...

Euromonitor International's Dishwashing in Uruguay market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Automatic Dishwashing, Hand Dishwashing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Dishwashing market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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