DISHWASHING IN GEORGIA

Euromonitor International

February 2019

LIST OF CONTENTS AND TABLES

Headlines

Prospects

Likely Increase in Penetration of Dishwashers To Boost Automatic Dishwashing

Hand Dishwashing Prevails

Modern Retailing Gaining Sales Share at Expense of Traditional Channels

Competitive Landscape

Fairy Continues To Lead Dishwashing

High Level of Consolidation

Arrival of Carrefour Could Impact Competitive Landscape

Category Indicators

Table 1 Household Possession of Dishwashers 2013-2018

Category Data

Table 2 Sales of Dishwashing by Category: Value 2013-2018

Table 3 Sales of Dishwashing by Category: % Value Growth 2013-2018

Table 4 NBO Company Shares of Dishwashing: % Value 2014-2018

Table 5 LBN Brand Shares of Dishwashing: % Value 2015-2018

Table 6 Forecast Sales of Dishwashing by Category: Value 2018-2023

Table 7 Forecast Sales of Dishwashing by Category: % Value Growth 2018-2023

Executive Summary

Continued Development Within Home Care

Shift in Consumer Interest

International Brands Dominate

Modern Grocery Retailing Steadily Taking Over Home Care Distribution

Positive Outlook for Home Care

Market Indicators

Table 8 Households 2013-2018

Market Data

Table 9 Sales of Home Care by Category: Value 2013-2018

Table 10 Sales of Home Care by Category: % Value Growth 2013-2018

Table 11 NBO Company Shares of Home Care: % Value 2014-2018

Table 12 LBN Brand Shares of Home Care: % Value 2015-2018

Table 13 Distribution of Home Care by Format: % Value 2013-2018

Table 14 Distribution of Home Care by Format and Category: % Value 2018

Table 15 Forecast Sales of Home Care by Category: Value 2018-2023

Table 16 Forecast Sales of Home Care by Category: % Value Growth 2018-2023

Sources

Summary 1 Research Sources

The number of automatic dishwashers in Georgia increased steadily over the review period. Although still relatively limited, penetration of dishwashers is set to continue rising over the forecast period, in line with growing awareness of improving dishwashing technology among Georgian consumers. Growing demand for time-saving and convenience, paired with improving economic conditions, is leading to a gradual shift away from hand dishwashing. However, due to the comparatively high price of dishwa...

Euromonitor International's Dishwashing in Georgia market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Automatic Dishwashing, Hand Dishwashing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Dishwashing market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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