DISHWASHING IN ESTONIA

Euromonitor International

February 2019

LIST OF CONTENTS AND TABLES

Headlines

Prospects

Increase in Living Standards Boosts Dishwasher Penetration

Automatic Dishwashing Outperforms Hand Dishwashing

Growing Maturity Is Projected for Hand Dishwashing

Competitive Landscape

the Procter & Gamble Co Holds Significant Lead

Local Player Mayeri Industries Offers Competition To Internationals

Werner & Mertz GmbH Records Fastest Value Growth

Category Indicators

Table 1 Household Possession of Dishwashers 2013-2018

Category Data

Table 2 Sales of Dishwashing by Category: Value 2013-2018

Table 3 Sales of Dishwashing by Category: % Value Growth 2013-2018

Table 4 NBO Company Shares of Dishwashing: % Value 2014-2018

Table 5 LBN Brand Shares of Dishwashing: % Value 2015-2018

Table 6 Forecast Sales of Dishwashing by Category: Value 2018-2023

Table 7 Forecast Sales of Dishwashing by Category: % Value Growth 2018-2023

Executive Summary

Home Care Continues To Mature, Yet Emerging Trends Offer Possibility for Development

Environmental and Health Concerns in Addition To Convenience Are Key Trends

Large Players Lead, Smaller Ones Are Emerging

Supermarkets and Hypermarkets Lead, Internet Retailing Develops Rapidly

Maturity Is Expected To Continue

Market Indicators

Table 8 Households 2013-2018

Market Data

Table 9 Sales of Home Care by Category: Value 2013-2018

Table 10 Sales of Home Care by Category: % Value Growth 2013-2018

Table 11 NBO Company Shares of Home Care: % Value 2014-2018

Table 12 LBN Brand Shares of Home Care: % Value 2015-2018

Table 13 Penetration of Private Label in Home Care by Category: % Value 2013-2018

Table 14 Distribution of Home Care by Format: % Value 2013-2018

Table 15 Distribution of Home Care by Format and Category: % Value 2018

Table 16 Forecast Sales of Home Care by Category: Value 2018-2023

Table 17 Forecast Sales of Home Care by Category: % Value Growth 2018-2023

Sources

Summary 1 Research Sources

The ownership of dishwashers is becoming increasingly common in Estonian homes. According to Statistics Estonia, in 2016, 24% of households had an automatic dishwasher. In 2010, the rate was 13%. Therefore, the popularity of durable goods is growing and there is still plenty of room for further growth. This trend has been favourable for the demand for automatic dishwashing, which although holding marginal retail volume share, is still expected to outperform hand dishwashing. The economic outlook...

Euromonitor International's Dishwashing in Estonia market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Automatic Dishwashing, Hand Dishwashing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Dishwashing market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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