DISHWASHERS IN MOROCCO

Euromonitor International

February 2019

LIST OF CONTENTS AND TABLES

Headlines

Prospects

Energy Efficient Features Are Expected To Drive Sales in Dishwashers

Lower Unit Prices Drive Volume Sales

Reduced Noise Dishwashers Will Be in Increasing Demand Over Forecast Period

Competitive Landscape

Promotional Activities Remain Most Successful Strategy for Dishwashers

International Manufacturers Remain Leaders of Dishwashers

Whirlpool Gains Ground

Category Data

Table 1 Sales of Dishwashers by Category: Volume 2013-2018

Table 2 Sales of Dishwashers by Category: Value 2013-2018

Table 3 Sales of Dishwashers by Category: % Volume Growth 2013-2018

Table 4 Sales of Dishwashers by Category: % Value Growth 2013-2018

Table 5 Sales of Dishwashers by Format: % Volume 2013-2018

Table 6 Sales of Dishwashers by Connected Appliances: % Volume 2014-2018

Table 7 NBO Company Shares of Dishwashers: % Volume 2014-2018

Table 8 LBN Brand Shares of Dishwashers: % Volume 2015-2018

Table 9 Distribution of Dishwashers by Format: % Volume 2013-2018

Table 10 Production, Imports and Exports of Dishwashers: Total Volume 2013-2018

Table 11 Forecast Sales of Dishwashers by Category: Volume 2018-2023

Table 12 Forecast Sales of Dishwashers by Category: Value 2018-2023

Table 13 Forecast Sales of Dishwashers by Category: % Volume Growth 2018-2023

Table 14 Forecast Sales of Dishwashers by Category: % Value Growth 2018-2023

Executive Summary

Stable Retail Volume Growth for 2018

Innovation and Promotional Activities Are the Main Trends in Consumer Appliances

Groupe Seb Becomes the Leading Player in Consumer Appliances

Hypermarkets and Online Retailers Are Gaining Share

Strong Retail Volume Growth Expected Over the Forecast Period

Market Indicators

Table 15 Household Penetration of Selected Total Stock Consumer Appliances by Category 2013-2018

Table 16 Replacement Cycles of Consumer Appliances by Category 2013-2018

Table 17 Forecast Household Penetration of Selected Total Stock Consumer Appliances by Category 2018-2023

Table 18 Forecast Replacement Cycles of Consumer Appliances by Category 2018-2023

Market Data

Table 19 Sales of Consumer Appliances by Category: Volume 2013-2018

Table 20 Sales of Consumer Appliances by Category: Value 2013-2018

Table 21 Sales of Consumer Appliances by Category: % Volume Growth 2013-2018

Table 22 Sales of Consumer Appliances by Category: % Value Growth 2013-2018

Table 23 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2013-2018

Table 24 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2013-2018

Table 25 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2013-2018

Table 26 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2013-2018

Table 27 Sales of Small Appliances by Category: Volume 2013-2018

Table 28 Sales of Small Appliances by Category: Value 2013-2018

Table 29 Sales of Small Appliances by Category: % Volume Growth 2013-2018

Table 30 Sales of Small Appliances by Category: % Value Growth 2013-2018

Table 31 NBO Company Shares of Major Appliances: % Volume 2014-2018

Table 32 LBN Brand Shares of Major Appliances: % Volume 2015-2018

Table 33 NBO Company Shares of Small Appliances: % Volume 2014-2018

Table 34 LBN Brand Shares of Small Appliances: % Volume 2015-2018

Table 35 Distribution of Major Appliances by Format: % Volume 2013-2018

Table 36 Distribution of Small Appliances by Format: % Volume 2013-2018

Table 37 Forecast Sales of Consumer Appliances by Category: Volume 2018-2023

Table 38 Forecast Sales of Consumer Appliances by Category: Value 2018-2023

Table 39 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2018-2023

Table 40 Forecast Sales of Consumer Appliances by Category: % Value Growth 2018-2023

Table 41 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2018-2023

Table 42 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2018-2023

Table 43 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2018-2023

Table 44 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2018-2023

Table 45 Forecast Sales of Small Appliances by Category: Volume 2018-2023

Table 46 Forecast Sales of Small Appliances by Category: Value 2018-2023

Table 47 Forecast Sales of Small Appliances by Category: % Volume Growth 2018-2023

Table 48 Forecast Sales of Small Appliances by Category: % Value Growth 2018-2023

Definitions

Sources

Summary 1 Research Sources

The number of A+ or higher rated dishwashers was on the rise in 2018. Additionally, local consumers are always looking for energy saving features in their dishwashers to avoid expensive electricity bills. The majority of international brands focus on this main point to capture consumers’ attention and this trend is expected to intensify over the forecast period, especially as an increasing number of manufacturers become aware of the importance of this feature. Over the forecast period, a higher...

Euromonitor International's Dishwashers in Morocco report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, format trends or distribution issues. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Built-in Dishwashers, Freestanding Dishwashers.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Dishwashers market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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