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Dishwashers in Turkey

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DISHWASHERS IN TURKEY

    Euromonitor International

      February 2019

        LIST OF CONTENTS AND TABLES

          Headlines

            Prospects

              Increasing Need for Convenience Will Lead To Stability in Dishwashers

                Connected Products Will Continue To Struggle To Find Significant Consumer Base

                  Competitive Landscape

                    Arçelik As Leads Dishwashers in 2018

                      Top-tier Players Lose Volume Share To Samsung and Lg

                        Category Data

                          Table 1 Sales of Dishwashers by Category: Volume 2013-2018

                            Table 2 Sales of Dishwashers by Category: Value 2013-2018

                              Table 3 Sales of Dishwashers by Category: % Volume Growth 2013-2018

                                Table 4 Sales of Dishwashers by Category: % Value Growth 2013-2018

                                  Table 5 Sales of Dishwashers by Format: % Volume 2013-2018

                                    Table 6 Sales of Dishwashers by Connected Appliances: % Volume 2014-2018

                                      Table 7 NBO Company Shares of Dishwashers: % Volume 2014-2018

                                        Table 8 LBN Brand Shares of Dishwashers: % Volume 2015-2018

                                          Table 9 Distribution of Dishwashers by Format: % Volume 2013-2018

                                            Table 10 Production, Imports and Exports of Dishwashers: Total Volume 2013-2018

                                              Table 11 Forecast Sales of Dishwashers by Category: Volume 2018-2023

                                                Table 12 Forecast Sales of Dishwashers by Category: Value 2018-2023

                                                  Table 13 Forecast Sales of Dishwashers by Category: % Volume Growth 2018-2023

                                                    Table 14 Forecast Sales of Dishwashers by Category: % Value Growth 2018-2023

                                                      Executive Summary

                                                        Consumer Appliances Declines in Retail Volume Terms in 2018

                                                          Urbanisation and Increasing Need for Convenience Protects Volume Base at A Certain Level

                                                            Small Appliance Specialists Fare Better Due To Softer Decline

                                                              Sales Through Emerging Retailing Concepts Record Positive Volume Growth

                                                                Consumer Appliances Is Set To Rebound Over the Forecast Period

                                                                  Market Indicators

                                                                    Table 15 Household Penetration of Selected Total Stock Consumer Appliances by Category 2013-2018

                                                                      Table 16 Replacement Cycles of Consumer Appliances by Category 2013-2018

                                                                        Table 17 Forecast Household Penetration of Selected Total Stock Consumer Appliances by Category 2018-2023

                                                                          Table 18 Forecast Replacement Cycles of Consumer Appliances by Category 2018-2023

                                                                            Market Data

                                                                              Table 19 Sales of Consumer Appliances by Category: Volume 2013-2018

                                                                                Table 20 Sales of Consumer Appliances by Category: Value 2013-2018

                                                                                  Table 21 Sales of Consumer Appliances by Category: % Volume Growth 2013-2018

                                                                                    Table 22 Sales of Consumer Appliances by Category: % Value Growth 2013-2018

                                                                                      Table 23 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2013-2018

                                                                                        Table 24 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2013-2018

                                                                                          Table 25 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2013-2018

                                                                                            Table 26 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2013-2018

                                                                                              Table 27 Sales of Small Appliances by Category: Volume 2013-2018

                                                                                                Table 28 Sales of Small Appliances by Category: Value 2013-2018

                                                                                                  Table 29 Sales of Small Appliances by Category: % Volume Growth 2013-2018

                                                                                                    Table 30 Sales of Small Appliances by Category: % Value Growth 2013-2018

                                                                                                      Table 31 NBO Company Shares of Major Appliances: % Volume 2014-2018

                                                                                                        Table 32 LBN Brand Shares of Major Appliances: % Volume 2015-2018

                                                                                                          Table 33 NBO Company Shares of Small Appliances: % Volume 2014-2018

                                                                                                            Table 34 LBN Brand Shares of Small Appliances: % Volume 2015-2018

                                                                                                              Table 35 Distribution of Major Appliances by Format: % Volume 2013-2018

                                                                                                                Table 36 Distribution of Small Appliances by Format: % Volume 2013-2018

                                                                                                                  Table 37 Forecast Sales of Consumer Appliances by Category: Volume 2018-2023

                                                                                                                    Table 38 Forecast Sales of Consumer Appliances by Category: Value 2018-2023

                                                                                                                      Table 39 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2018-2023

                                                                                                                        Table 40 Forecast Sales of Consumer Appliances by Category: % Value Growth 2018-2023

                                                                                                                          Table 41 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2018-2023

                                                                                                                            Table 42 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2018-2023

                                                                                                                              Table 43 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2018-2023

                                                                                                                                Table 44 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2018-2023

                                                                                                                                  Table 45 Forecast Sales of Small Appliances by Category: Volume 2018-2023

                                                                                                                                    Table 46 Forecast Sales of Small Appliances by Category: Value 2018-2023

                                                                                                                                      Table 47 Forecast Sales of Small Appliances by Category: % Volume Growth 2018-2023

                                                                                                                                        Table 48 Forecast Sales of Small Appliances by Category: % Value Growth 2018-2023

                                                                                                                                          Sources

                                                                                                                                            Summary 1 Research Sources

                                                                                                                                            Retail volume sales of dishwashers registered outstanding growth in 2017, along with the loose fiscal policy of the government, which brought about temporary tax exemption to various durable goods including major appliances to boost domestic demand. However, following the termination of the tax exemption at the end of 2017, dishwashers experienced a decline in retail volume sales, as most Turkish consumers who previously planned to purchase a dishwasher had bought the product in 2017 to benefit...

                                                                                                                                            Euromonitor International's Dishwashers in Turkey report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, format trends or distribution issues. Forecasts to 2023 illustrate how the market is set to change.

                                                                                                                                            Product coverage: Built-in Dishwashers, Freestanding Dishwashers.

                                                                                                                                            Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

                                                                                                                                            Why buy this report?
                                                                                                                                            * Get a detailed picture of the Dishwashers market;
                                                                                                                                            * Pinpoint growth sectors and identify factors driving change;
                                                                                                                                            * Understand the competitive environment, the market’s major players and leading brands;
                                                                                                                                            * Use five-year forecasts to assess how the market is predicted to develop.

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