DISCOUNTERS IN MOROCCO

Euromonitor International

January 2019

LIST OF CONTENTS AND TABLES

Headlines

Prospects

Discounters Registers A Good Performance in Morocco

the Expected Continued Growth of Discounters

Atacadão Constitutes A Direct Competitor To Discounters in Morocco

Competitive Landscape

Bim Stores Continues To Lead Discounters in Morocco

Leader Price Is Growing Slowly, But Surely

Bim Stores Gets Financial Support From Turkey To Keep Growing in Morocco

Channel Data

Table 1 Discounters: Value Sales, Outlets and Selling Space 2013-2018

Table 2 Discounters: Value Sales, Outlets and Selling Space: % Growth 2013-2018

Table 3 Discounters GBO Company Shares: % Value 2014-2018

Table 4 Discounters GBN Brand Shares: % Value 2015-2018

Table 5 Discounters LBN Brand Shares: Outlets 2015-2018

Table 6 Discounters LBN Brand Shares: Selling Space 2015-2018

Table 7 Discounters Forecasts: Value Sales, Outlets and Selling Space 2018-2023

Table 8 Discounters Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023

Executive Summary

Urban Households Increasingly Prefer Modern Stores

the Rise of Discounters

Internet Retailing Is Growing at A Rapid Pace

the Rise in Small Independent Retailers Due To the "auto-entrepreneur" Programme

International Retailers Remain Interested in Investing in the Moroccan Market

Operating Environment

Informal Retailing

Opening Hours

Summary 1 Standard Opening Hours by Channel Type

Physical Retail Landscape

Cash and Carry

Table 9 Cash and Carry Sales: Value

Seasonality

Payments and Delivery

Emerging Business Models

Market Data

Table 10 Sales in Retailing by Store-based vs Non-Store: Value 2013-2018

Table 11 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2013-2018

Table 12 Sales in Store-based Retailing by Channel: Value 2013-2018

Table 13 Sales in Store-based Retailing by Channel: % Value Growth 2013-2018

Table 14 Store-based Retailing Outlets by Channel: Units 2013-2018

Table 15 Store-based Retailing Outlets by Channel: % Unit Growth 2013-2018

Table 16 Sales in Non-Store Retailing by Channel: Value 2013-2018

Table 17 Sales in Non-Store Retailing by Channel: % Value Growth 2013-2018

Table 18 Grocery Retailers: Value Sales, Outlets and Selling Space 2013-2018

Table 19 Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2013-2018

Table 20 Sales in Grocery Retailers by Channel: Value 2013-2018

Table 21 Sales in Grocery Retailers by Channel: % Value Growth 2013-2018

Table 22 Grocery Retailers Outlets by Channel: Units 2013-2018

Table 23 Grocery Retailers Outlets by Channel: % Unit Growth 2013-2018

Table 24 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2013-2018

Table 25 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2013-2018

Table 26 Sales in Non-Grocery Specialists by Channel: Value 2013-2018

Table 27 Sales in Non-Grocery Specialists by Channel: % Value Growth 2013-2018

Table 28 Non-Grocery Specialists Outlets by Channel: Units 2013-2018

Table 29 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2013-2018

Table 30 Mixed Retailers: Value Sales, Outlets and Selling Space 2013-2018

Table 31 Mixed Retailers: Value Sales, Outlets and Selling Space: % Growth 2013-2018

Table 32 Sales in Mixed Retailers by Channel: Value 2013-2018

Table 33 Sales in Mixed Retailers by Channel: % Value Growth 2013-2018

Table 34 Mixed Retailers Outlets by Channel: Units 2013-2018

Table 35 Mixed Retailers Outlets by Channel: % Unit Growth 2013-2018

Table 36 Retailing GBO Company Shares: % Value 2014-2018

Table 37 Retailing GBN Brand Shares: % Value 2015-2018

Table 38 Store-based Retailing GBO Company Shares: % Value 2014-2018

Table 39 Store-based Retailing GBN Brand Shares: % Value 2015-2018

Table 40 Store-based Retailing LBN Brand Shares: Outlets 2015-2018

Table 41 Non-Store Retailing GBO Company Shares: % Value 2014-2018

Table 42 Non-Store Retailing GBN Brand Shares: % Value 2015-2018

Table 43 Grocery Retailers GBO Company Shares: % Value 2014-2018

Table 44 Grocery Retailers GBN Brand Shares: % Value 2015-2018

Table 45 Grocery Retailers LBN Brand Shares: Outlets 2015-2018

Table 46 Grocery Retailers LBN Brand Shares: Selling Space 2015-2018

Table 47 Non-Grocery Specialists GBO Company Shares: % Value 2014-2018

Table 48 Non-Grocery Specialists GBN Brand Shares: % Value 2015-2018

Table 49 Non-Grocery Specialists LBN Brand Shares: Outlets 2015-2018

Table 50 Non-Grocery Specialists LBN Brand Shares: Selling Space 2015-2018

Table 51 Mixed Retailers GBO Company Shares: % Value 2014-2018

Table 52 Mixed Retailers GBN Brand Shares: % Value 2015-2018

Table 53 Mixed Retailers LBN Brand Shares: Outlets 2015-2018

Table 54 Mixed Retailers LBN Brand Shares: Selling Space 2015-2018

Table 55 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2018-2023

Table 56 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2018-2023

Table 57 Forecast Sales in Store-based Retailing by Channel: Value 2018-2023

Table 58 Forecast Sales in Store-based Retailing by Channel: % Value Growth 2018-2023

Table 59 Forecast Store-based Retailing Outlets by Channel: Units 2018-2023

Table 60 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2018-2023

Table 61 Forecast Sales in Non-Store Retailing by Channel: Value 2018-2023

Table 62 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2018-2023

Table 63 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2018-2023

Table 64 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023

Table 65 Forecast Sales in Grocery Retailers by Channel: Value 2018-2023

Table 66 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2018-2023

Table 67 Forecast Grocery Retailers Outlets by Channel: Units 2018-2023

Table 68 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2018-2023

Table 69 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2018-2023

Table 70 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023

Table 71 Forecast Sales in Non-Grocery Specialists by Channel: Value 2018-2023

Table 72 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2018-2023

Table 73 Forecast Non-Grocery Specialists Outlets by Channel: Units 2018-2023

Table 74 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2018-2023

Table 75 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space 2018-2023

Table 76 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023

Table 77 Forecast Sales in Mixed Retailers by Channel: Value 2018-2023

Table 78 Forecast Sales in Mixed Retailers by Channel: % Value Growth 2018-2023

Table 79 Forecast Mixed Retailers Outlets by Channel: Units 2018-2023

Table 80 Forecast Mixed Retailers Outlets by Channel: % Unit Growth 2018-2023

Definitions

Sources

Summary 2 Research Sources

Discounters is recording a high rate of growth in Morocco, as the channel is not yet saturated. Moroccans are price-sensitive; hence, the products sold in discounters meet their demands. Also, the desire for an increasing standard of living, the rise of the unemployment rate and the unchanged disposable incomes of the low- and middle- income segments are propelling the growth of discounters in Morocco. Proximity to consumers is regarded to be another factor behind the strong performance of disco...

Euromonitor International's Discounters in Morocco report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Discounters market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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