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Direct Selling in Estonia

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DIRECT SELLING IN ESTONIA

    Euromonitor International

      February 2019

        LIST OF CONTENTS AND TABLES

          Headlines

            Prospects

              Direct Sellers Boosted by Strengthening Economy and Declining Scepticism

                Introduction of New Players

                  Most Players Set To See Positive Development Over Forecast Period

                    Competitive Landscape

                      Avon Eesti Maintains Leading Position

                        Herbalife Latvia Regaining Lost Sales Share

                          Health and Wellness Products Provide Most Potential for New Developments

                            Channel Data

                              Table 1 Direct Selling by Category: Value 2013-2018

                                Table 2 Direct Selling by Category: % Value Growth 2013-2018

                                  Table 3 Direct Selling GBO Company Shares: % Value 2014-2018

                                    Table 4 Direct Selling GBN Brand Shares: % Value 2015-2018

                                      Table 5 Direct Selling Forecasts by Category: Value 2018-2023

                                        Table 6 Direct Selling Forecasts by Category: % Value Growth 2018-2023

                                          Executive Summary

                                            Positive Economic Development Boosts Retailing

                                              Convenience Trend Continues To Grow in Importance

                                                Competitive Environment Remains Stable

                                                  Grocery Retailing Remains Main Distribution Channel

                                                    Forecast Performance To Be Boosted by New Developments

                                                      Operating Environment

                                                        Informal Retailing

                                                          Opening Hours

                                                            Summary 1 Standard Opening Hours by Channel Type

                                                              Physical Retail Landscape

                                                                Cash and Carry

                                                                  Table 7 Cash and Carry Sales: Value

                                                                    Seasonality

                                                                      Payments and Delivery

                                                                        Emerging Business Models

                                                                          Market Data

                                                                            Table 8 Sales in Retailing by Store-based vs Non-Store: Value 2013-2018

                                                                              Table 9 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2013-2018

                                                                                Table 10 Sales in Store-Based Retailing by Channel: Value 2013-2018

                                                                                  Table 11 Sales in Store-Based Retailing by Channel: % Value Growth 2013-2018

                                                                                    Table 12 Store-Based Retailing Outlets by Channel: Units 2013-2018

                                                                                      Table 13 Store-Based Retailing Outlets by Channel: % Unit Growth 2013-2018

                                                                                        Table 14 Sales in Non-Store Retailing by Channel: Value 2013-2018

                                                                                          Table 15 Sales in Non-Store Retailing by Channel: % Value Growth 2013-2018

                                                                                            Table 16 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2013-2018

                                                                                              Table 17 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2013-2018

                                                                                                Table 18 Sales in Non-Grocery Specialists by Channel: Value 2013-2018

                                                                                                  Table 19 Sales in Non-Grocery Specialists by Channel: % Value Growth 2013-2018

                                                                                                    Table 20 Non-Grocery Specialists Outlets by Channel: Units 2013-2018

                                                                                                      Table 21 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2013-2018

                                                                                                        Table 22 Retailing GBO Company Shares: % Value 2014-2018

                                                                                                          Table 23 Retailing GBN Brand Shares: % Value 2015-2018

                                                                                                            Table 24 Store-based Retailing GBO Company Shares: % Value 2014-2018

                                                                                                              Table 25 Store-based Retailing GBN Brand Shares: % Value 2015-2018

                                                                                                                Table 26 Store-based Retailing LBN Brand Shares: Outlets 2015-2018

                                                                                                                  Table 27 Non-Store Retailing GBO Company Shares: % Value 2014-2018

                                                                                                                    Table 28 Non-Store Retailing GBN Brand Shares: % Value 2015-2018

                                                                                                                      Table 29 Non-Grocery Specialists GBO Company Shares: % Value 2014-2018

                                                                                                                        Table 30 Non-Grocery Specialists GBN Brand Shares: % Value 2015-2018

                                                                                                                          Table 31 Non-Grocery Specialists LBN Brand Shares: Outlets 2015-2018

                                                                                                                            Table 32 Non-Grocery Specialists LBN Brand Shares: Selling Space 2015-2018

                                                                                                                              Table 33 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2018-2023

                                                                                                                                Table 34 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2018-2023

                                                                                                                                  Table 35 Forecast Sales in Store-Based Retailing by Channel: Value 2018-2023

                                                                                                                                    Table 36 Forecast Sales in Store-Based Retailing by Channel: % Value Growth 2018-2023

                                                                                                                                      Table 37 Forecast Store-Based Retailing Outlets by Channel: Units 2018-2023

                                                                                                                                        Table 38 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2018-2023

                                                                                                                                          Table 39 Forecast Sales in Non-Store Retailing by Channel: Value 2018-2023

                                                                                                                                            Table 40 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2018-2023

                                                                                                                                              Table 41 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2018-2023

                                                                                                                                                Table 42 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023

                                                                                                                                                  Table 43 Forecast Sales in Non-Grocery Specialists by Channel: Value 2018-2023

                                                                                                                                                    Table 44 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2018-2023

                                                                                                                                                      Table 45 Forecast Non-Grocery Specialists Outlets by Channel: Units 2018-2023

                                                                                                                                                        Table 46 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2018-2023

                                                                                                                                                          Definitions

                                                                                                                                                            Sources

                                                                                                                                                              Summary 2 Research Sources

                                                                                                                                                              Direct selling continues to develop in Estonia, with growth being driven by multiple factors such as the improving economic environment, increasing number of players and the general change in consumer perception towards direct sellers. Previously, direct sellers commonly had a negative image and were often seen as pyramid schemes. These accusations were not baseless as there were cases of such schemes in the 1990s and early 2000s. However, with the number of such cases declining and brands becom...

                                                                                                                                                              Euromonitor International's Direct Selling in Estonia report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.

                                                                                                                                                              Product coverage: Apparel and Footwear Direct Selling, Beauty and Personal Care Direct Selling, Consumer Appliances Direct Selling, Consumer Electronics Direct Selling, Consumer Health Direct Selling, Food and Drink Direct Selling, Home Care Direct Selling, Home Improvement and Gardening Direct Selling, Homewares and Home Furnishings Direct Selling, Media Products Direct Selling, Other Direct Selling, Personal Accessories and Eyewear Direct Selling, Pet Care Direct Selling, Traditional Toys and Games Direct Selling, Video Games Hardware Direct Selling.

                                                                                                                                                              Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

                                                                                                                                                              Why buy this report?
                                                                                                                                                              * Get a detailed picture of the Direct Selling market;
                                                                                                                                                              * Pinpoint growth sectors and identify factors driving change;
                                                                                                                                                              * Understand the competitive environment, the market’s major players and leading brands;
                                                                                                                                                              * Use five-year forecasts to assess how the market is predicted to develop.

                                                                                                                                                              Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

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