DIRECT SELLING IN ESTONIA

Euromonitor International

February 2019

LIST OF CONTENTS AND TABLES

Headlines

Prospects

Direct Sellers Boosted by Strengthening Economy and Declining Scepticism

Introduction of New Players

Most Players Set To See Positive Development Over Forecast Period

Competitive Landscape

Avon Eesti Maintains Leading Position

Herbalife Latvia Regaining Lost Sales Share

Health and Wellness Products Provide Most Potential for New Developments

Channel Data

Table 1 Direct Selling by Category: Value 2013-2018

Table 2 Direct Selling by Category: % Value Growth 2013-2018

Table 3 Direct Selling GBO Company Shares: % Value 2014-2018

Table 4 Direct Selling GBN Brand Shares: % Value 2015-2018

Table 5 Direct Selling Forecasts by Category: Value 2018-2023

Table 6 Direct Selling Forecasts by Category: % Value Growth 2018-2023

Executive Summary

Positive Economic Development Boosts Retailing

Convenience Trend Continues To Grow in Importance

Competitive Environment Remains Stable

Grocery Retailing Remains Main Distribution Channel

Forecast Performance To Be Boosted by New Developments

Operating Environment

Informal Retailing

Opening Hours

Summary 1 Standard Opening Hours by Channel Type

Physical Retail Landscape

Cash and Carry

Table 7 Cash and Carry Sales: Value

Seasonality

Payments and Delivery

Emerging Business Models

Market Data

Table 8 Sales in Retailing by Store-based vs Non-Store: Value 2013-2018

Table 9 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2013-2018

Table 10 Sales in Store-Based Retailing by Channel: Value 2013-2018

Table 11 Sales in Store-Based Retailing by Channel: % Value Growth 2013-2018

Table 12 Store-Based Retailing Outlets by Channel: Units 2013-2018

Table 13 Store-Based Retailing Outlets by Channel: % Unit Growth 2013-2018

Table 14 Sales in Non-Store Retailing by Channel: Value 2013-2018

Table 15 Sales in Non-Store Retailing by Channel: % Value Growth 2013-2018

Table 16 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2013-2018

Table 17 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2013-2018

Table 18 Sales in Non-Grocery Specialists by Channel: Value 2013-2018

Table 19 Sales in Non-Grocery Specialists by Channel: % Value Growth 2013-2018

Table 20 Non-Grocery Specialists Outlets by Channel: Units 2013-2018

Table 21 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2013-2018

Table 22 Retailing GBO Company Shares: % Value 2014-2018

Table 23 Retailing GBN Brand Shares: % Value 2015-2018

Table 24 Store-based Retailing GBO Company Shares: % Value 2014-2018

Table 25 Store-based Retailing GBN Brand Shares: % Value 2015-2018

Table 26 Store-based Retailing LBN Brand Shares: Outlets 2015-2018

Table 27 Non-Store Retailing GBO Company Shares: % Value 2014-2018

Table 28 Non-Store Retailing GBN Brand Shares: % Value 2015-2018

Table 29 Non-Grocery Specialists GBO Company Shares: % Value 2014-2018

Table 30 Non-Grocery Specialists GBN Brand Shares: % Value 2015-2018

Table 31 Non-Grocery Specialists LBN Brand Shares: Outlets 2015-2018

Table 32 Non-Grocery Specialists LBN Brand Shares: Selling Space 2015-2018

Table 33 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2018-2023

Table 34 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2018-2023

Table 35 Forecast Sales in Store-Based Retailing by Channel: Value 2018-2023

Table 36 Forecast Sales in Store-Based Retailing by Channel: % Value Growth 2018-2023

Table 37 Forecast Store-Based Retailing Outlets by Channel: Units 2018-2023

Table 38 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2018-2023

Table 39 Forecast Sales in Non-Store Retailing by Channel: Value 2018-2023

Table 40 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2018-2023

Table 41 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2018-2023

Table 42 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023

Table 43 Forecast Sales in Non-Grocery Specialists by Channel: Value 2018-2023

Table 44 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2018-2023

Table 45 Forecast Non-Grocery Specialists Outlets by Channel: Units 2018-2023

Table 46 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2018-2023

Definitions

Sources

Summary 2 Research Sources

Direct selling continues to develop in Estonia, with growth being driven by multiple factors such as the improving economic environment, increasing number of players and the general change in consumer perception towards direct sellers. Previously, direct sellers commonly had a negative image and were often seen as pyramid schemes. These accusations were not baseless as there were cases of such schemes in the 1990s and early 2000s. However, with the number of such cases declining and brands becom...

Euromonitor International's Direct Selling in Estonia report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.

Product coverage: Apparel and Footwear Direct Selling, Beauty and Personal Care Direct Selling, Consumer Appliances Direct Selling, Consumer Electronics Direct Selling, Consumer Health Direct Selling, Food and Drink Direct Selling, Home Care Direct Selling, Home Improvement and Gardening Direct Selling, Homewares and Home Furnishings Direct Selling, Media Products Direct Selling, Other Direct Selling, Personal Accessories and Eyewear Direct Selling, Pet Care Direct Selling, Traditional Toys and Games Direct Selling, Video Games Hardware Direct Selling.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Direct Selling market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.