DIRECT SELLING IN COSTA RICA

Euromonitor International

February 2019

LIST OF CONTENTS AND TABLES

Headlines

Prospects

Growth Momentum and Economic Uncertainty Benefit Direct Selling

Updated Value Proposals and New Technologies To Continue Developing Through 2023

Competitive Landscape

Major Regional Brands Maintain Their Competitive Edge

Technology-based Platforms Expected To Boost Direct Sellers' Performance by 2023

Channel Data

Table 1 Direct Selling by Category: Value 2013-2018

Table 2 Direct Selling by Category: % Value Growth 2013-2018

Table 3 Direct Selling GBO Company Shares: % Value 2014-2018

Table 4 Direct Selling GBN Brand Shares: % Value 2015-2018

Table 5 Direct Selling Forecasts by Category: Value 2018-2023

Table 6 Direct Selling Forecasts by Category: % Value Growth 2018-2023

Executive Summary

Macroeconomic Inertia Continues To Influence Local Retailing Activity

Value-for-money Proposals and Convenient Shopping Solutions Continue To Drive Local Retailing

Major International Players' Consolidation Continues Setting the Pace

Retailers Invest in Their Brands' Ability To Add Value and Convenience

Online Retailing and Mobile Apps Anticipated To Gain Momentum by 2023

Operating Environment

Informal Retailing

Opening Hours

Summary 1 Standard Opening Hours by Channel Type

Physical Retail Landscape

Cash and Carry

Seasonality

Payments and Delivery

Emerging Business Models

Market Data

Table 7 Sales in Retailing by Store-based vs Non-Store: Value 2013-2018

Table 8 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2013-2018

Table 9 Sales in Store-Based Retailing by Channel: Value 2013-2018

Table 10 Sales in Store-Based Retailing by Channel: % Value Growth 2013-2018

Table 11 Store-Based Retailing Outlets by Channel: Units 2013-2018

Table 12 Store-Based Retailing Outlets by Channel: % Unit Growth 2013-2018

Table 13 Sales in Non-Store Retailing by Channel: Value 2013-2018

Table 14 Sales in Non-Store Retailing by Channel: % Value Growth 2013-2018

Table 15 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2013-2018

Table 16 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2013-2018

Table 17 Sales in Non-Grocery Specialists by Channel: Value 2013-2018

Table 18 Sales in Non-Grocery Specialists by Channel: % Value Growth 2013-2018

Table 19 Non-Grocery Specialists Outlets by Channel: Units 2013-2018

Table 20 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2013-2018

Table 21 Retailing GBO Company Shares: % Value 2014-2018

Table 22 Retailing GBN Brand Shares: % Value 2015-2018

Table 23 Store-based Retailing GBO Company Shares: % Value 2014-2018

Table 24 Store-based Retailing GBN Brand Shares: % Value 2015-2018

Table 25 Store-based Retailing LBN Brand Shares: Outlets 2015-2018

Table 26 Non-Store Retailing GBO Company Shares: % Value 2014-2018

Table 27 Non-Store Retailing GBN Brand Shares: % Value 2015-2018

Table 28 Non-Grocery Specialists GBO Company Shares: % Value 2014-2018

Table 29 Non-Grocery Specialists GBN Brand Shares: % Value 2015-2018

Table 30 Non-Grocery Specialists LBN Brand Shares: Outlets 2015-2018

Table 31 Non-Grocery Specialists LBN Brand Shares: Selling Space 2015-2018

Table 32 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2018-2023

Table 33 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2018-2023

Table 34 Forecast Sales in Store-Based Retailing by Channel: Value 2018-2023

Table 35 Forecast Sales in Store-Based Retailing by Channel: % Value Growth 2018-2023

Table 36 Forecast Store-Based Retailing Outlets by Channel: Units 2018-2023

Table 37 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2018-2023

Table 38 Forecast Sales in Non-Store Retailing by Channel: Value 2018-2023

Table 39 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2018-2023

Table 40 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2018-2023

Table 41 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023

Table 42 Forecast Sales in Non-Grocery Specialists by Channel: Value 2018-2023

Table 43 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2018-2023

Table 44 Forecast Non-Grocery Specialists Outlets by Channel: Units 2018-2023

Table 45 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2018-2023

Definitions

Sources

Summary 2 Research Sources

Thanks to a consolidated base of local sales associates and buyers throughout the country, the direct selling channel continued to capitalise on its strong sales momentum during 2018. The prevailing macroeconomic uncertainty continued to boost this channel’s performance, given the potential it has to provide complementary income opportunities and credit options for lower- and middle-income local consumers who remain loyal to it. Most direct sales companies market themselves as providing affordab...

Euromonitor International's Direct Selling in Costa Rica report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.

Product coverage: Apparel and Footwear Direct Selling, Beauty and Personal Care Direct Selling, Consumer Appliances Direct Selling, Consumer Electronics Direct Selling, Consumer Health Direct Selling, Food and Drink Direct Selling, Home Care Direct Selling, Home Improvement and Gardening Direct Selling, Homewares and Home Furnishings Direct Selling, Media Products Direct Selling, Other Direct Selling, Personal Accessories and Eyewear Direct Selling, Pet Care Direct Selling, Traditional Toys and Games Direct Selling, Video Games Hardware Direct Selling.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Direct Selling market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.