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Direct Selling in South Africa

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DIRECT SELLING IN SOUTH AFRICA

    Euromonitor International

      February 2019

        LIST OF CONTENTS AND TABLES

          Headlines

            Prospects

              Direct Selling Benefits From Growing Number of Sales Agents

                Beauty and Personal Care Direct Selling Set for Bright Future

                  Internet Retailing Poses Threat To Some Areas of Direct Selling

                    Competitive Landscape

                      Avon Maintains Lead

                        Forever Living Products Attractive To Buyers and Sellers Alike

                          International Players Lead the Way in Direct Selling

                            Channel Data

                              Table 1 Direct Selling by Category: Value 2013-2018

                                Table 2 Direct Selling by Category: % Value Growth 2013-2018

                                  Table 3 Direct Selling GBO Company Shares: % Value 2014-2018

                                    Table 4 Direct Selling GBN Brand Shares: % Value 2015-2018

                                      Table 5 Direct Selling Forecasts by Category: Value 2018-2023

                                        Table 6 Direct Selling Forecasts by Category: % Value Growth 2018-2023

                                          Executive Summary

                                            Weak Economy Restricts Growth

                                              Internet Retailing Continues To See Double-digit Growth

                                                Pick 'n' Pay Offers Credit To Support Grocery Spending

                                                  Fast Fashion Retailers Growing in Prominence With Balance of Quality and Value

                                                    Economic Forecast Suggests Only Limited Gains

                                                      Operating Environment

                                                        Informal Retailing

                                                          Opening Hours

                                                            Physical Retail Landscape

                                                              Cash and Carry

                                                                Seasonality

                                                                  Payments and Delivery

                                                                    Emerging Business Models

                                                                      Market Data

                                                                        Table 7 Sales in Retailing by Store-based vs Non-Store: Value 2013-2018

                                                                          Table 8 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2013-2018

                                                                            Table 9 Sales in Store-based Retailing by Channel: Value 2013-2018

                                                                              Table 10 Sales in Store-based Retailing by Channel: % Value Growth 2013-2018

                                                                                Table 11 Store-based Retailing Outlets by Channel: Units 2013-2018

                                                                                  Table 12 Store-based Retailing Outlets by Channel: % Unit Growth 2013-2018

                                                                                    Table 13 Sales in Non-Store Retailing by Channel: Value 2013-2018

                                                                                      Table 14 Sales in Non-Store Retailing by Channel: % Value Growth 2013-2018

                                                                                        Table 15 Grocery Retailers: Value Sales, Outlets and Selling Space 2013-2018

                                                                                          Table 16 Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2013-2018

                                                                                            Table 17 Sales in Grocery Retailers by Channel: Value 2013-2018

                                                                                              Table 18 Sales in Grocery Retailers by Channel: % Value Growth 2013-2018

                                                                                                Table 19 Grocery Retailers Outlets by Channel: Units 2013-2018

                                                                                                  Table 20 Grocery Retailers Outlets by Channel: % Unit Growth 2013-2018

                                                                                                    Table 21 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2013-2018

                                                                                                      Table 22 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2013-2018

                                                                                                        Table 23 Sales in Non-Grocery Specialists by Channel: Value 2013-2018

                                                                                                          Table 24 Sales in Non-Grocery Specialists by Channel: % Value Growth 2013-2018

                                                                                                            Table 25 Non-Grocery Specialists Outlets by Channel: Units 2013-2018

                                                                                                              Table 26 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2013-2018

                                                                                                                Table 27 Mixed Retailers: Value Sales, Outlets and Selling Space 2013-2018

                                                                                                                  Table 28 Mixed Retailers: Value Sales, Outlets and Selling Space: % Growth 2013-2018

                                                                                                                    Table 29 Sales in Mixed Retailers by Channel: Value 2013-2018

                                                                                                                      Table 30 Sales in Mixed Retailers by Channel: % Value Growth 2013-2018

                                                                                                                        Table 31 Mixed Retailers Outlets by Channel: Units 2013-2018

                                                                                                                          Table 32 Mixed Retailers Outlets by Channel: % Unit Growth 2013-2018

                                                                                                                            Table 33 Retailing GBO Company Shares: % Value 2014-2018

                                                                                                                              Table 34 Retailing GBN Brand Shares: % Value 2015-2018

                                                                                                                                Table 35 Store-based Retailing GBO Company Shares: % Value 2014-2018

                                                                                                                                  Table 36 Store-based Retailing GBN Brand Shares: % Value 2015-2018

                                                                                                                                    Table 37 Store-based Retailing LBN Brand Shares: Outlets 2015-2018

                                                                                                                                      Table 38 Non-Store Retailing GBO Company Shares: % Value 2014-2018

                                                                                                                                        Table 39 Non-Store Retailing GBN Brand Shares: % Value 2015-2018

                                                                                                                                          Table 40 Grocery Retailers GBO Company Shares: % Value 2014-2018

                                                                                                                                            Table 41 Grocery Retailers GBN Brand Shares: % Value 2015-2018

                                                                                                                                              Table 42 Grocery Retailers LBN Brand Shares: Outlets 2015-2018

                                                                                                                                                Table 43 Grocery Retailers LBN Brand Shares: Selling Space 2015-2018

                                                                                                                                                  Table 44 Non-Grocery Specialists GBO Company Shares: % Value 2014-2018

                                                                                                                                                    Table 45 Non-Grocery Specialists GBN Brand Shares: % Value 2015-2018

                                                                                                                                                      Table 46 Non-Grocery Specialists LBN Brand Shares: Outlets 2015-2018

                                                                                                                                                        Table 47 Non-Grocery Specialists LBN Brand Shares: Selling Space 2015-2018

                                                                                                                                                          Table 48 Mixed Retailers GBO Company Shares: % Value 2014-2018

                                                                                                                                                            Table 49 Mixed Retailers GBN Brand Shares: % Value 2015-2018

                                                                                                                                                              Table 50 Mixed Retailers LBN Brand Shares: Outlets 2015-2018

                                                                                                                                                                Table 51 Mixed Retailers LBN Brand Shares: Selling Space 2015-2018

                                                                                                                                                                  Table 52 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2018-2023

                                                                                                                                                                    Table 53 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2018-2023

                                                                                                                                                                      Table 54 Forecast Sales in Store-based Retailing by Channel: Value 2018-2023

                                                                                                                                                                        Table 55 Forecast Sales in Store-based Retailing by Channel: % Value Growth 2018-2023

                                                                                                                                                                          Table 56 Forecast Store-based Retailing Outlets by Channel: Units 2018-2023

                                                                                                                                                                            Table 57 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2018-2023

                                                                                                                                                                              Table 58 Forecast Sales in Non-Store Retailing by Channel: Value 2018-2023

                                                                                                                                                                                Table 59 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2018-2023

                                                                                                                                                                                  Table 60 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2018-2023

                                                                                                                                                                                    Table 61 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023

                                                                                                                                                                                      Table 62 Forecast Sales in Grocery Retailers by Channel: Value 2018-2023

                                                                                                                                                                                        Table 63 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2018-2023

                                                                                                                                                                                          Table 64 Forecast Grocery Retailers Outlets by Channel: Units 2018-2023

                                                                                                                                                                                            Table 65 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2018-2023

                                                                                                                                                                                              Table 66 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2018-2023

                                                                                                                                                                                                Table 67 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023

                                                                                                                                                                                                  Table 68 Forecast Sales in Non-Grocery Specialists by Channel: Value 2018-2023

                                                                                                                                                                                                    Table 69 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2018-2023

                                                                                                                                                                                                      Table 70 Forecast Non-Grocery Specialists Outlets by Channel: Units 2018-2023

                                                                                                                                                                                                        Table 71 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2018-2023

                                                                                                                                                                                                          Table 72 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space 2018-2023

                                                                                                                                                                                                            Table 73 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023

                                                                                                                                                                                                              Table 74 Forecast Sales in Mixed Retailers by Channel: Value 2018-2023

                                                                                                                                                                                                                Table 75 Forecast Sales in Mixed Retailers by Channel: % Value Growth 2018-2023

                                                                                                                                                                                                                  Table 76 Forecast Mixed Retailers Outlets by Channel: Units 2018-2023

                                                                                                                                                                                                                    Table 77 Forecast Mixed Retailers Outlets by Channel: % Unit Growth 2018-2023

                                                                                                                                                                                                                      Definitions

                                                                                                                                                                                                                        Sources

                                                                                                                                                                                                                          Summary 1 Research Sources

                                                                                                                                                                                                                          Direct selling remains a relatively niche retailing channel in South Africa when compared with the overall retail market. The most common format in direct selling in South Africa remains person-to-person direct selling. The review period witnessed an increasing number of consumers becoming direct selling and distribution agents, either to earn an additional income or as a primary source of income given the high unemployment rate. This trend can also be attributed to the availability of attractiv...

                                                                                                                                                                                                                          Euromonitor International's Direct Selling in South Africa report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.

                                                                                                                                                                                                                          Product coverage: Apparel and Footwear Direct Selling, Beauty and Personal Care Direct Selling, Consumer Appliances Direct Selling, Consumer Electronics Direct Selling, Consumer Health Direct Selling, Food and Drink Direct Selling, Home Care Direct Selling, Home Improvement and Gardening Direct Selling, Homewares and Home Furnishings Direct Selling, Media Products Direct Selling, Other Direct Selling, Personal Accessories and Eyewear Direct Selling, Pet Care Direct Selling, Traditional Toys and Games Direct Selling, Video Games Hardware Direct Selling.

                                                                                                                                                                                                                          Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

                                                                                                                                                                                                                          Why buy this report?
                                                                                                                                                                                                                          * Get a detailed picture of the Direct Selling market;
                                                                                                                                                                                                                          * Pinpoint growth sectors and identify factors driving change;
                                                                                                                                                                                                                          * Understand the competitive environment, the market’s major players and leading brands;
                                                                                                                                                                                                                          * Use five-year forecasts to assess how the market is predicted to develop.

                                                                                                                                                                                                                          Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

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