Direct Selling in Ukraine
DIRECT SELLING IN UKRAINE
Euromonitor International
January 2019
LIST OF CONTENTS AND TABLES
Headlines
Prospects
Direct Selling Is Growing, Comprising A Few Multinational Brands
the Personal Nature of Direct Selling Is A Key Feature To Consider
Direct Sellers Adjust To the Influence of the Internet
Competitive Landscape
Avon Is the Strong Leader, With A Relevant Value Proposition
Whilst the Currency Exchange Rate Jumps, Prices Increase Gradually
in Remote Areas, Direct Selling Companies Are the Only Sellers of Beauty Products
Channel Data
Table 1 Direct Selling by Category: Value 2013-2018
Table 2 Direct Selling by Category: % Value Growth 2013-2018
Table 3 Direct Selling GBO Company Shares: % Value 2014-2018
Table 4 Direct Selling GBN Brand Shares: % Value 2015-2018
Table 5 Direct Selling Forecasts by Category: Value 2018-2023
Table 6 Direct Selling Forecasts by Category: % Value Growth 2018-2023
Executive Summary
Retailing Sees A Strong Rise
New International Brands Enter; Existing Brands Expand Their Store Networks
Online Is on the Rise, With Mobile Commerce Gaining Ground
Consumers Value Convenience and Affordability
Improving Economic Conditions Push Growth - This Is Expected To Continue
Operating Environment
Informal Retailing
Opening Hours
Summary 1 Standard Opening Hours by Channel Type
Physical Retail Landscape
Cash and Carry
Table 7 Cash and Carry Sales: Value
Seasonality
Payments and Delivery
Emerging Business Models
Market Data
Table 8 Sales in Retailing by Store-based vs Non-Store: Value 2013-2018
Table 9 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2013-2018
Table 10 Sales in Store-based Retailing by Channel: Value 2013-2018
Table 11 Sales in Store-based Retailing by Channel: % Value Growth 2013-2018
Table 12 Store-based Retailing Outlets by Channel: Units 2013-2018
Table 13 Store-based Retailing Outlets by Channel: % Unit Growth 2013-2018
Table 14 Sales in Non-Store Retailing by Channel: Value 2013-2018
Table 15 Sales in Non-Store Retailing by Channel: % Value Growth 2013-2018
Table 16 Grocery Retailers: Value Sales, Outlets and Selling Space 2013-2018
Table 17 Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 18 Sales in Grocery Retailers by Channel: Value 2013-2018
Table 19 Sales in Grocery Retailers by Channel: % Value Growth 2013-2018
Table 20 Grocery Retailers Outlets by Channel: Units 2013-2018
Table 21 Grocery Retailers Outlets by Channel: % Unit Growth 2013-2018
Table 22 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2013-2018
Table 23 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 24 Sales in Non-Grocery Specialists by Channel: Value 2013-2018
Table 25 Sales in Non-Grocery Specialists by Channel: % Value Growth 2013-2018
Table 26 Non-Grocery Specialists Outlets by Channel: Units 2013-2018
Table 27 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2013-2018
Table 28 Mixed Retailers: Value Sales, Outlets and Selling Space 2013-2018
Table 29 Mixed Retailers: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 30 Sales in Mixed Retailers by Channel: Value 2013-2018
Table 31 Sales in Mixed Retailers by Channel: % Value Growth 2013-2018
Table 32 Mixed Retailers Outlets by Channel: Units 2013-2018
Table 33 Mixed Retailers Outlets by Channel: % Unit Growth 2013-2018
Table 34 Retailing GBO Company Shares: % Value 2014-2018
Table 35 Retailing GBN Brand Shares: % Value 2015-2018
Table 36 Store-based Retailing GBO Company Shares: % Value 2014-2018
Table 37 Store-based Retailing GBN Brand Shares: % Value 2015-2018
Table 38 Store-based Retailing LBN Brand Shares: Outlets 2015-2018
Table 39 Non-Store Retailing GBO Company Shares: % Value 2014-2018
Table 40 Non-Store Retailing GBN Brand Shares: % Value 2015-2018
Table 41 Grocery Retailers GBO Company Shares: % Value 2014-2018
Table 42 Grocery Retailers GBN Brand Shares: % Value 2015-2018
Table 43 Grocery Retailers LBN Brand Shares: Outlets 2015-2018
Table 44 Grocery Retailers LBN Brand Shares: Selling Space 2015-2018
Table 45 Non-Grocery Specialists GBO Company Shares: % Value 2014-2018
Table 46 Non-Grocery Specialists GBN Brand Shares: % Value 2015-2018
Table 47 Non-Grocery Specialists LBN Brand Shares: Outlets 2015-2018
Table 48 Non-Grocery Specialists LBN Brand Shares: Selling Space 2015-2018
Table 49 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2018-2023
Table 50 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2018-2023
Table 51 Forecast Sales in Store-based Retailing by Channel: Value 2018-2023
Table 52 Forecast Sales in Store-based Retailing by Channel: % Value Growth 2018-2023
Table 53 Forecast Store-based Retailing Outlets by Channel: Units 2018-2023
Table 54 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2018-2023
Table 55 Forecast Sales in Non-Store Retailing by Channel: Value 2018-2023
Table 56 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2018-2023
Table 57 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 58 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 59 Forecast Sales in Grocery Retailers by Channel: Value 2018-2023
Table 60 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2018-2023
Table 61 Forecast Grocery Retailers Outlets by Channel: Units 2018-2023
Table 62 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2018-2023
Table 63 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 64 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 65 Forecast Sales in Non-Grocery Specialists by Channel: Value 2018-2023
Table 66 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2018-2023
Table 67 Forecast Non-Grocery Specialists Outlets by Channel: Units 2018-2023
Table 68 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2018-2023
Table 69 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 70 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 71 Forecast Sales in Mixed Retailers by Channel: Value 2018-2023
Table 72 Forecast Sales in Mixed Retailers by Channel: % Value Growth 2018-2023
Table 73 Forecast Mixed Retailers Outlets by Channel: Units 2018-2023
Table 74 Forecast Mixed Retailers Outlets by Channel: % Unit Growth 2018-2023
Definitions
Sources
Summary 2 Research Sources
The direct selling channel showed a positive performance in 2018, in line with the recovery of trade and economic activity after the crisis. Traditionally, direct selling in Ukraine consisted of sales of beauty and home products, as well as jewellery. The channel is represented by a few large multinational brands, with no local players expected to emerge. The international origin of direct selling companies has meant that their business models and product offerings are mostly similar to other co...
Euromonitor International's Direct Selling in Ukraine report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.
Product coverage: Apparel and Footwear Direct Selling, Beauty and Personal Care Direct Selling, Consumer Appliances Direct Selling, Consumer Electronics Direct Selling, Consumer Health Direct Selling, Food and Drink Direct Selling, Home Care Direct Selling, Home Improvement and Gardening Direct Selling, Homewares and Home Furnishings Direct Selling, Media Products Direct Selling, Other Direct Selling, Personal Accessories and Eyewear Direct Selling, Pet Care Direct Selling, Traditional Toys and Games Direct Selling, Video Games Hardware Direct Selling.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Direct Selling market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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