DIGESTIVE REMEDIES IN PAKISTAN

Euromonitor International

February 2019

LIST OF CONTENTS AND TABLES

Headlines

Prospects

Increasingly Hectic Lifestyles of Urban Consumers Fuel Growth in Digestive Remedies

Product and Packaging Innovation To Drive Sales Growth in Digestive Remedies

Antacids To Remain the Most Dynamic Category

Competitive Landscape

International Players Continue To Dominate Sales of Digestive Remedies

Risec's Success Shows Investment in Distribution and Promotion Still the Key To Sales

Domestic Players Continue To Focus on Low Prices To Compete With Global Brands

Category Data

Table 1 Sales of Digestive Remedies by Category: Value 2013-2018

Table 2 Sales of Digestive Remedies by Category: % Value Growth 2013-2018

Table 3 NBO Company Shares of Digestive Remedies: % Value 2014-2018

Table 4 LBN Brand Shares of Digestive Remedies: % Value 2015-2018

Table 5 Forecast Sales of Digestive Remedies by Category: Value 2018-2023

Table 6 Forecast Sales of Digestive Remedies by Category: % Value Growth 2018-2023

Executive Summary

Urbanisation and Expanding Middle Class Drive Consumer Health Growth

the Government Continues To Regulate Prices Despite Lobbying From Manufacturers

International Manufacturers Dominate Due To Strong Consumer Trust in Foreign Brands

Chemists/pharmacies Remains the Leading Retail Distribution Channel

Vitamins and Dietary Supplements To Be the Major Growth Driver in Consumer Health

Market Indicators

Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2013-2018

Table 8 Life Expectancy at Birth 2013-2018

Market Data

Table 9 Sales of Consumer Health by Category: Value 2013-2018

Table 10 Sales of Consumer Health by Category: % Value Growth 2013-2018

Table 11 NBO Company Shares of Consumer Health: % Value 2014-2018

Table 12 LBN Brand Shares of Consumer Health: % Value 2015-2018

Table 13 Distribution of Consumer Health by Format: % Value 2013-2018

Table 14 Distribution of Consumer Health by Format and Category: % Value 2018

Table 15 Forecast Sales of Consumer Health by Category: Value 2018-2023

Table 16 Forecast Sales of Consumer Health by Category: % Value Growth 2018-2023

Appendix

OTC Registration and Classification

Vitamins and Dietary Supplements Registration and Classification

Self-medication/self-care and Preventive Medicine

Switches

Sources

Summary 1 Research Sources

The increasingly hectic pace of modern urban life continues to fuel demand for digestive remedies in Pakistan. After registering strong current value growth in 2018, the category is slated for strong growth over the forecast period. This is set to be due mainly to the rising popularity of eating out among growing numbers of young mid- and high-income consumers in urban areas. The entry and expansion of global consumer foodservice giants is set combine with generally poor diets, increasingly sede...

Euromonitor International's Digestive Remedies in Pakistan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Diarrhoeal Remedies, IBS Treatments, Indigestion and Heartburn Remedies, Laxatives, Motion Sickness Remedies, Paediatric Digestive Remedies.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Digestive Remedies market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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