DIGESTIVE REMEDIES IN KAZAKHSTAN

Euromonitor International

January 2019

LIST OF CONTENTS AND TABLES

Headlines

Prospects

Pharmacists Play An Important Role in Consumers' Choice

Paediatric Diarrhoeal Remedies Sees the Fastest Growth

Hectic Lifestyles and Poor Dietary Habits Support Sales of Digestive Remedies

Competitive Landscape

Companies Actively Engage in Marketing Campaigns

the Opportunity for New Product Development

Russian and Belarusian Brands Strengthen Their Positions

Category Data

Table 1 Sales of Digestive Remedies by Category: Value 2013-2018

Table 2 Sales of Digestive Remedies by Category: % Value Growth 2013-2018

Table 3 NBO Company Shares of Digestive Remedies: % Value 2014-2018

Table 4 LBN Brand Shares of Digestive Remedies: % Value 2015-2018

Table 5 Forecast Sales of Digestive Remedies by Category: Value 2018-2023

Table 6 Forecast Sales of Digestive Remedies by Category: % Value Growth 2018-2023

Executive Summary

Consumer Health Records A Positive Development in 2018

Younger Consumers Tend To Explore Consumer Health Products Through the Internet and Social Networks

Active Performance of International Players in 2018

Chemists/pharmacies Remains the Leading Distribution Channel in 2018

Trends That Will Affect Consumer Health in Kazakhstan Over the Forecast Period

Market Indicators

Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2013-2018

Table 8 Life Expectancy at Birth 2013-2018

Market Data

Table 9 Sales of Consumer Health by Category: Value 2013-2018

Table 10 Sales of Consumer Health by Category: % Value Growth 2013-2018

Table 11 NBO Company Shares of Consumer Health: % Value 2014-2018

Table 12 LBN Brand Shares of Consumer Health: % Value 2015-2018

Table 13 Distribution of Consumer Health by Format: % Value 2013-2018

Table 14 Distribution of Consumer Health by Format and Category: % Value 2018

Table 15 Forecast Sales of Consumer Health by Category: Value 2018-2023

Table 16 Forecast Sales of Consumer Health by Category: % Value Growth 2018-2023

Appendix

OTC Registration and Classification

Vitamins and Dietary Supplements Registration and Classification

Self-medication/self-care and Preventive Medicine

Switches

Sources

Summary 1 Research Sources

In Kazakhstan, there is a wide range of brands in digestive remedies. The product range varies by the ingredients, product positioning, brand name, packaging format and the price. However, there are brands that have the same active ingredient, but are positioned in different price segments. Although consumers in Kazakhstan are gradually becoming wise to this, there is still a significant number of people in Kazakhstan who believe if the price is higher that means that the quality is also higher.

Euromonitor International's Digestive Remedies in Kazakhstan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Diarrhoeal Remedies, IBS Treatments, Indigestion and Heartburn Remedies, Laxatives, Motion Sickness Remedies, Paediatric Digestive Remedies.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Digestive Remedies market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.