DIETARY SUPPLEMENTS IN CANADA

Euromonitor International

February 2019

LIST OF CONTENTS AND TABLES

Headlines

Prospects

Dietary Supplements Experiences Mix of Growth and Decline

Ageing Population and Lifestyles Drive Growth in Protein and Probiotics

Mixed Value Growth Prospects for Forecast Period

Competitive Landscape

Dietary Supplements Is Highly Fragmented and Competitive

Product Development Targets Convenience and Taste

Potential Change in Regulations for Dietary Supplements

Category Data

Table 1 Sales of Dietary Supplements by Category: Value 2013-2018

Table 2 Sales of Dietary Supplements by Category: % Value Growth 2013-2018

Table 3 Sales of Dietary Supplements by Positioning: % Value 2013-2018

Table 4 Sales of Fish Oils/Omega Fatty Acids by Type: % Value 2013-2018

Table 5 NBO Company Shares of Dietary Supplements: % Value 2014-2018

Table 6 LBN Brand Shares of Dietary Supplements: % Value 2015-2018

Table 7 Forecast Sales of Dietary Supplements by Category: Value 2018-2023

Table 8 Forecast Sales of Dietary Supplements by Category: % Value Growth 2018-2023

Executive Summary

Mature Categories Shaped by Ageing Population Embracing Wellness and Self-care

2018 Delivers Mix of Category Dependent Growth Ranging From Static To Dynamic

Landscape for Consumer Health Remains Fragmented and Competitive

Pharmacy Industry Consolidates While OTC E-commerce Remains Largely Untapped

Short-term Uncertainty Ahead As "perfect Storm" of Regulatory Changes Looms Large

Market Indicators

Table 9 Consumer Expenditure on Health Goods and Medical Services: Value 2013-2018

Table 10 Life Expectancy at Birth 2013-2018

Market Data

Table 11 Sales of Consumer Health by Category: Value 2013-2018

Table 12 Sales of Consumer Health by Category: % Value Growth 2013-2018

Table 13 NBO Company Shares of Consumer Health: % Value 2014-2018

Table 14 LBN Brand Shares of Consumer Health: % Value 2015-2018

Table 15 Penetration of Private Label in Consumer Health by Category: % Value 2013-2018

Table 16 Distribution of Consumer Health by Format: % Value 2013-2018

Table 17 Distribution of Consumer Health by Format and Category: % Value 2018

Table 18 Forecast Sales of Consumer Health by Category: Value 2018-2023

Table 19 Forecast Sales of Consumer Health by Category: % Value Growth 2018-2023

Appendix

OTC Registration and Classification

Vitamins and Dietary Supplements Registration Classification

Self-medication/self-care and Preventive Medicine Care

Switches

Sources

Summary 1 Research Sources

Dietary supplements is a relatively mature category, with many supplements experiencing value decline in 2018. Herbal/traditional dietary supplements witnessed contradicting growth rates as consumers shifted their preferences. Evening primrose oil and Devil’s Claw continued to record strong value decline, as consumers turned their attention to products such as turmeric and cranberry. In overall dietary supplements, protein supplements and probiotic supplements posted the fastest current value gr...

Euromonitor International's Dietary Supplements in Canada report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Combination Dietary Supplements, Herbal/Traditional Dietary Supplements, Non-Herbal/Traditional Dietary Supplements.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Dietary Supplements market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.