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Dietary Supplements in Norway

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DIETARY SUPPLEMENTS IN NORWAY

    Euromonitor International

      February 2019

        LIST OF CONTENTS AND TABLES

          Headlines

            Prospects

              Dietary Supplements Sees Sluggish Growth Due To Scepticism and Withdrawals

                Mineral Supplements and Tonics Are Set To Drive Sales in the Forecast Period

                  Digestive Remedies Containing Fibre Are Expected To Perform Well

                    Competitive Landscape

                      Orkla Care Continues To Lead Dietary Supplements

                        Private Label Is Growing

                          Differences Between Dietary Supplements and OTC Products

                            Category Data

                              Table 1 Sales of Dietary Supplements by Category: Value 2013-2018

                                Table 2 Sales of Dietary Supplements by Category: % Value Growth 2013-2018

                                  Table 3 Sales of Dietary Supplements by Positioning: % Value 2013-2018

                                    Table 4 Sales of Fish Oils/Omega Fatty Acids by Type: % Value 2013-2018

                                      Table 5 NBO Company Shares of Dietary Supplements: % Value 2014-2018

                                        Table 6 LBN Brand Shares of Dietary Supplements: % Value 2015-2018

                                          Table 7 Forecast Sales of Dietary Supplements by Category: Value 2018-2023

                                            Table 8 Forecast Sales of Dietary Supplements by Category: % Value Growth 2018-2023

                                              Executive Summary

                                                Modest Growth Due To Maturity

                                                  Demographic Trends and the Weather Affect Sales of Consumer Health Products

                                                    Norwegians Are Reluctant To Try New Brands in OTC Categories

                                                      Store-based Retailing Remains the Main Channel; Albeit Internet Retailing Is Growing

                                                        Most Trends Are Projected To Continue Throughout the Forecast Period

                                                          Market Indicators

                                                            Table 9 Consumer Expenditure on Health Goods and Medical Services: Value 2013-2018

                                                              Table 10 Life Expectancy at Birth 2013-2018

                                                                Market Data

                                                                  Table 11 Sales of Consumer Health by Category: Value 2013-2018

                                                                    Table 12 Sales of Consumer Health by Category: % Value Growth 2013-2018

                                                                      Table 13 NBO Company Shares of Consumer Health: % Value 2014-2018

                                                                        Table 14 LBN Brand Shares of Consumer Health: % Value 2015-2018

                                                                          Table 15 Penetration of Private Label in Consumer Health by Category: % Value 2013-2018

                                                                            Table 16 Distribution of Consumer Health by Format: % Value 2013-2018

                                                                              Table 17 Distribution of Consumer Health by Format and Category: % Value 2018

                                                                                Table 18 Forecast Sales of Consumer Health by Category: Value 2018-2023

                                                                                  Table 19 Forecast Sales of Consumer Health by Category: % Value Growth 2018-2023

                                                                                    Appendix

                                                                                      OTC Registration and Classification

                                                                                        Vitamins and Dietary Supplements Registration and Classification

                                                                                          Self-medication/self-care and Preventive Medicine

                                                                                            Switches

                                                                                              Summary 1 OTC: Switches

                                                                                                Sources

                                                                                                  Summary 2 Research Sources

                                                                                                  Dietary supplements saw only marginal growth during 2018, as Norwegians were inundated with stories in the media at the beginning of the review period asserting the lack of effects of many dietary supplements. However, a higher rate of growth is expected in the forecast period in value terms at constant 2018 prices. Many categories have become rather outdated, with fewer product launches and declining distribution, particularly within categories in herbal/traditional dietary supplements, such as...

                                                                                                  Euromonitor International's Dietary Supplements in Norway report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. Forecasts to 2023 illustrate how the market is set to change.

                                                                                                  Product coverage: Combination Dietary Supplements, Herbal/Traditional Dietary Supplements, Non-Herbal/Traditional Dietary Supplements.

                                                                                                  Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

                                                                                                  Why buy this report?
                                                                                                  * Get a detailed picture of the Dietary Supplements market;
                                                                                                  * Pinpoint growth sectors and identify factors driving change;
                                                                                                  * Understand the competitive environment, the market’s major players and leading brands;
                                                                                                  * Use five-year forecasts to assess how the market is predicted to develop.

                                                                                                  Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

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