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Dietary Supplements in Guatemala

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DIETARY SUPPLEMENTS IN GUATEMALA

    Euromonitor International

      February 2019

        LIST OF CONTENTS AND TABLES

          Headlines

            Prospects

              Combination Dietary Supplements Are Most in Demand

                Segmentation Is A Key Strategy in Dietary Supplements

                  Consumers Move From Treatment To Prevention

                    Competitive Landscape

                      Direct Selling Companies Dominate Distribution

                        Gnc Guatemala Uses Its Retail Arm and Marketing To Push Sales

                          Detox Enters the Fray

                            Category Data

                              Table 1 Sales of Dietary Supplements by Category: Value 2013-2018

                                Table 2 Sales of Dietary Supplements by Category: % Value Growth 2013-2018

                                  Table 3 Sales of Dietary Supplements by Positioning: % Value 2013-2018

                                    Table 4 Sales of Fish Oils/Omega Fatty Acids by Type: % Value 2013-2018

                                      Table 5 NBO Company Shares of Dietary Supplements: % Value 2014-2018

                                        Table 6 LBN Brand Shares of Dietary Supplements: % Value 2015-2018

                                          Table 7 Forecast Sales of Dietary Supplements by Category: Value 2018-2023

                                            Table 8 Forecast Sales of Dietary Supplements by Category: % Value Growth 2018-2023

                                              Executive Summary

                                                Consumer Health Sees Further Development

                                                  Changing Lifestyles Drive Sales

                                                    Generics and International Brands Lead Consumer Health

                                                      Points of Sale in Guatemala

                                                        Health and Wellbeing and Affordability To Drive Sales in the Forecast Period

                                                          Market Indicators

                                                            Table 9 Consumer Expenditure on Health Goods and Medical Services: Value 2013-2018

                                                              Table 10 Life Expectancy at Birth 2013-2018

                                                                Market Data

                                                                  Table 11 Sales of Consumer Health by Category: Value 2013-2018

                                                                    Table 12 Sales of Consumer Health by Category: % Value Growth 2013-2018

                                                                      Table 13 NBO Company Shares of Consumer Health: % Value 2014-2018

                                                                        Table 14 LBN Brand Shares of Consumer Health: % Value 2015-2018

                                                                          Table 15 Distribution of Consumer Health by Format: % Value 2013-2018

                                                                            Table 16 Distribution of Consumer Health by Format and Category: % Value 2018

                                                                              Table 17 Forecast Sales of Consumer Health by Category: Value 2018-2023

                                                                                Table 18 Forecast Sales of Consumer Health by Category: % Value Growth 2018-2023

                                                                                  Appendix

                                                                                    OTC Registration and Classification

                                                                                      Vitamins and Dietary Supplements Registration and Classification

                                                                                        Self-medication/self-care and Preventive Medicine

                                                                                          Switches

                                                                                            Sources

                                                                                              Summary 1 Research Sources

                                                                                              Dietary supplements include herbal/traditional products, such as echinacea, evening primrose oil, ginseng, flaxseed/linseed and garlic, and non-herbal products like co-enzyme Q10, fish oils/omega fatty acids, glucosamine, minerals, protein supplements, probiotic supplements and lecithin. In 2018, combination products were most in demand. Antioxidants are seen as an effective way to fight ageing, while dietary supplements claiming to improve sexual performance are seen as a more affordable option...

                                                                                              Euromonitor International's Dietary Supplements in Guatemala report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. Forecasts to 2023 illustrate how the market is set to change.

                                                                                              Product coverage: Combination Dietary Supplements, Herbal/Traditional Dietary Supplements, Non-Herbal/Traditional Dietary Supplements.

                                                                                              Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

                                                                                              Why buy this report?
                                                                                              * Get a detailed picture of the Dietary Supplements market;
                                                                                              * Pinpoint growth sectors and identify factors driving change;
                                                                                              * Understand the competitive environment, the market’s major players and leading brands;
                                                                                              * Use five-year forecasts to assess how the market is predicted to develop.

                                                                                              Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

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