DIETARY SUPPLEMENTS IN MOROCCO

Euromonitor International

February 2019

LIST OF CONTENTS AND TABLES

Headlines

Prospects

Sales of Dietary Supplements Rise Due To Diversified Product Range

International Products Are Popular Among Moroccan Consumers

Companies Focus on New Product Development To Boost Their Sales

Competitive Landscape

Gsk Consumer Healthcare Retains Leadership

Natural Products Are Indirect Competitor To Dietary Supplements

Social Media Sellers Accounts Are Rising and Competing Against Established Brands

Category Data

Table 1 Sales of Dietary Supplements by Category: Value 2013-2018

Table 2 Sales of Dietary Supplements by Category: % Value Growth 2013-2018

Table 3 Sales of Dietary Supplements by Positioning: % Value 2013-2018

Table 4 Sales of Fish Oils/Omega Fatty Acids by Type: % Value 2013-2018

Table 5 NBO Company Shares of Dietary Supplements: % Value 2014-2018

Table 6 LBN Brand Shares of Dietary Supplements: % Value 2015-2018

Table 7 Forecast Sales of Dietary Supplements by Category: Value 2018-2023

Table 8 Forecast Sales of Dietary Supplements by Category: % Value Growth 2018-2023

Executive Summary

Consumer Health Records Stable Growth

Consumer Health Grows Despite Local Production Not Meeting Demand

Expanding Competitive Landscape Across Consumer Health

Performance of Distribution Channels Differs Between the Categories

Consumer Health Will Continue To Grow Over the Forecast Period Following Increase in Foreign Investments

Market Indicators

Table 9 Consumer Expenditure on Health Goods and Medical Services: Value 2013-2018

Table 10 Life Expectancy at Birth 2013-2018

Market Data

OTC Registration and Classification

Vitamins and Dietary Supplements Registration and Classification

Self-medication/self-care and Preventive Medicine

Switches

Summary 1 OTC: Switches

Sources

Summary 2 Research Sources

Dietary supplements in Morocco is growing at a rapid pace, with thriving demand. Consumers are enjoying a wide range of national and international product choices, which are all easily available from various physical and online stores. With the changing lifestyles of some households and their improved incomes, sales of dietary supplements have increased, especially for women, as they are keen to look good by taking care of their hair, nails and skin. They are usually enthusiastic about trying ou...

Euromonitor International's Dietary Supplements in Morocco report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Combination Dietary Supplements, Herbal/Traditional Dietary Supplements, Non-Herbal/Traditional Dietary Supplements.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Dietary Supplements market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.