DIETARY SUPPLEMENTS IN GEORGIA

Euromonitor International

February 2019

LIST OF CONTENTS AND TABLES

Headlines

Prospects

Dietary Supplements for Bone Health Is Expected To Maintain Sales Lead

Herbal/traditional Dietary Supplements Is Small But Set To Expand Faster Than Non-herbal

Competition Between Pharmacy Chains Supports Development of Category

Competitive Landscape

Promotion Helps Increase Sales of Companies But Also Develops Entire Categories

Heart Disease Is A Serious Problem Among the Georgian Population

Calcium Supplements Follows Positive Trend

Category Data

Table 1 Sales of Dietary Supplements by Category: Value 2013-2018

Table 2 Sales of Dietary Supplements by Category: % Value Growth 2013-2018

Table 3 Sales of Dietary Supplements by Positioning: % Value 2013-2018

Table 4 Sales of Fish Oils/Omega Fatty Acids by Type: % Value 2013-2018

Table 5 NBO Company Shares of Dietary Supplements: % Value 2014-2018

Table 6 LBN Brand Shares of Dietary Supplements: % Value 2015-2018

Table 7 Forecast Sales of Dietary Supplements by Category: Value 2018-2023

Table 8 Forecast Sales of Dietary Supplements by Category: % Value Growth 2018-2023

Executive Summary

Changes in Consumer Lifestyle Drive Growth of Consumer Health

Relative Stabilisation of Georgian Currency Brings Strong Value Growth

Local Manufacturers Slowly But Steadily Manage To Expand Sales Share

Emerging Areas of Consumer Health Support Variety of Distribution Channels

Consumer Health Is Expected To Maintain Positive Growth

Market Indicators

Table 9 Consumer Expenditure on Health Goods and Medical Services: Value 2013-2018

Table 10 Life Expectancy at Birth 2013-2018

Market Data

Table 11 Sales of Consumer Health by Category: Value 2013-2018

Table 12 Sales of Consumer Health by Category: % Value Growth 2013-2018

Table 13 NBO Company Shares of Consumer Health: % Value 2014-2018

Table 14 LBN Brand Shares of Consumer Health: % Value 2015-2018

Table 15 Distribution of Consumer Health by Format: % Value 2013-2018

Table 16 Distribution of Consumer Health by Format and Category: % Value 2018

Table 17 Forecast Sales of Consumer Health by Category: Value 2018-2023

Table 18 Forecast Sales of Consumer Health by Category: % Value Growth 2018-2023

Appendix

OTC Registration and Classification

Vitamins and Dietary Supplements Registration and Classification

Self-medication/self-care and Preventive Medicine

Switches

Definitions

Sources

Summary 1 Research Sources

Between one quarter and one third of value sales of overall dietary supplements belonged to those to benefit bone health. That made minerals, and more precisely, calcium supplements, a large area of dietary supplements in 2018. Many consumers realised that issues with bone strength cannot be solved easily and quickly and that is why many people prefer to consume minerals with a prophylactic purpose rather than after the problem arises. The awareness of the benefits of minerals was quite high amo...

Euromonitor International's Dietary Supplements in Georgia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Combination Dietary Supplements, Herbal/Traditional Dietary Supplements, Non-Herbal/Traditional Dietary Supplements.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Dietary Supplements market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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