DIETARY SUPPLEMENTS IN BELARUS

Euromonitor International

January 2019

LIST OF CONTENTS AND TABLES

Headlines

Prospects

the Economising Trend Continues To Negatively Affect Dietary Supplements

Low Consumer Awareness Prevents Growth

Strict Regulations and Lack of Promotion Limit Growth

Competitive Landscape

Foreign Players Retain Their Leading Positions

Direct Sellers Records Strong Value Growth

Herbal Dietary Supplements Face Greater Competition From Non-herbal/traditional Variants

Category Data

Table 1 Sales of Dietary Supplements by Category: Value 2013-2018

Table 2 Sales of Dietary Supplements by Category: % Value Growth 2013-2018

Table 3 Sales of Dietary Supplements by Positioning: % Value 2013-2018

Table 4 Sales of Fish Oils/Omega Fatty Acids by Type: % Value 2013-2018

Table 5 NBO Company Shares of Dietary Supplements: % Value 2014-2018

Table 6 LBN Brand Shares of Dietary Supplements: % Value 2015-2018

Table 7 Forecast Sales of Dietary Supplements by Category: Value 2018-2023

Table 8 Forecast Sales of Dietary Supplements by Category: % Value Growth 2018-2023

Executive Summary

Consumer Health Benefits From the Trends Towards Economising and Self-care and the Active Development of Pharmacies

Consumer Trends and State Regulation Lead To Stable Value Growth

Price-based Competition Persists

Government Limits the Development of Sales Channels for OTC and Vitamin and Dietary Supplements

Growth Expected Due To Consumer Preferences, the Economising Trend, the Spread of Maladies and State Control

Appendix

OTC Registration and Classification

Vitamins and Dietary Supplements Registration and Classification

Self-medication/self-care and Preventive Medicine

Switches

Market Indicators

Table 9 Consumer Expenditure on Health Goods and Medical Services: Value 2013-2018

Table 10 Life Expectancy at Birth 2013-2018

Market Data

Table 11 Sales of Consumer Health by Category: Value 2013-2018

Table 12 Sales of Consumer Health by Category: % Value Growth 2013-2018

Table 13 NBO Company Shares of Consumer Health: % Value 2014-2018

Table 14 LBN Brand Shares of Consumer Health: % Value 2015-2018

Table 15 Distribution of Consumer Health by Format: % Value 2013-2018

Table 16 Distribution of Consumer Health by Format and Category: % Value 2018

Table 17 Forecast Sales of Consumer Health by Category: Value 2018-2023

Table 18 Forecast Sales of Consumer Health by Category: % Value Growth 2018-2023

Sources

Summary 1 Research Sources

Dietary supplements remained undeveloped in Belarus 2018 with below-inflation retail value growth and retail volume declines, due to the economising trend. Non-herbal/traditional dietary supplements recorded the strongest retail value growth, with eye health supplements the most dynamic, mainly due to the wide variety of products and large number of competitors. Herbal/traditional dietary supplements recorded the lowest retail value growth with echinacea registering the weakest performance due t...

Euromonitor International's Dietary Supplements in Belarus report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Combination Dietary Supplements, Herbal/Traditional Dietary Supplements, Non-Herbal/Traditional Dietary Supplements.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Dietary Supplements market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.