DIETARY SUPPLEMENTS IN AUSTRIA

Euromonitor International

February 2019

LIST OF CONTENTS AND TABLES

Headlines

Prospects

Growing Health Awareness Supports Sales of Dietary Supplements

Elderly Population Set To Account for A Larger Share of the Category's Consumer Base

Demand for Ecological and Ethical Products Expected To Increase

Competitive Landscape

Segmentation in Terms of Distribution To Remain Visible

Domestic Producers To Focus More on Ecological Products

Private Label Players Likely To Invest in Improving Product Quality

Category Data

Table 1 Sales of Dietary Supplements by Category: Value 2013-2018

Table 2 Sales of Dietary Supplements by Category: % Value Growth 2013-2018

Table 3 Sales of Dietary Supplements by Positioning: % Value 2013-2018

Table 4 Sales of Fish Oils/Omega Fatty Acids by Type: % Value 2013-2018

Table 5 NBO Company Shares of Dietary Supplements: % Value 2014-2018

Table 6 LBN Brand Shares of Dietary Supplements: % Value 2015-2018

Table 7 Forecast Sales of Dietary Supplements by Category: Value 2018-2023

Table 8 Forecast Sales of Dietary Supplements by Category: % Value Growth 2018-2023

Executive Summary

Good Overall Performance From Consumer Health in 2018

the Health and Wellness Trend and Higher Stress Levels Among the Key Drivers of Value Growth

International Manufacturers Lead Sales, Closely Followed by Domestic Players

Chemists/pharmacies Remains the Leading Distribution Channel

Further Growth Anticipated But Slower Than in 2018

Market Indicators

Table 9 Consumer Expenditure on Health Goods and Medical Services: Value 2013-2018

Table 10 Life Expectancy at Birth 2013-2018

Market Data

Table 11 Sales of Consumer Health by Category: Value 2013-2018

Table 12 Sales of Consumer Health by Category: % Value Growth 2013-2018

Table 13 NBO Company Shares of Consumer Health: % Value 2014-2018

Table 14 LBN Brand Shares of Consumer Health: % Value 2015-2018

Table 15 Penetration of Private Label in Consumer Health by Category: % Value 2013-2018

Table 16 Distribution of Consumer Health by Format: % Value 2013-2018

Table 17 Distribution of Consumer Health by Format and Category: % Value 2018

Table 18 Forecast Sales of Consumer Health by Category: Value 2018-2023

Table 19 Forecast Sales of Consumer Health by Category: % Value Growth 2018-2023

Appendix

OTC Registration and Classification

Vitamins and Dietary Supplements Registration and Classification

Self-medication/self-care and Preventive Medicine

Switches

Summary 1 OTC: Switches

Sources

Summary 2 Research Sources

Over the forecast period dietary supplements is expected to further benefit from the growing health awareness of Austrian consumers. The category will also be supported by the results of the latest Austrian Nutritional Report, which revealed a low consumer intake of various minerals and nutrients such as calcium, fibre, iron, pantothenic acids, etc. Due to increasingly busy lifestyles, many consumers have realised that they may not always be able to eat healthily and thus get all the nutrients t...

Euromonitor International's Dietary Supplements in Austria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Combination Dietary Supplements, Herbal/Traditional Dietary Supplements, Non-Herbal/Traditional Dietary Supplements.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Dietary Supplements market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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