DESIGNER APPAREL AND FOOTWEAR (READY-TO-WEAR) IN BRAZIL

Euromonitor International

February 2019

LIST OF CONTENTS AND TABLES

Headlines

Prospects

Recovery Driven by New Price Points, But Impacting Margins

Brazilians Continue To Prefer To Buy Locally

Brands Varying From Proactive To Reactive Approaches

Competitive Landscape

Rational Sales Approach During Challenging Times

Luxury Consumers Highly Impacted by International Trends

Strong Knowledge of Luxury Consumers' Needs

Category Data

Table 1 Sales of Designer Apparel and Footwear (Ready-to-Wear) by Category: Value 2013-2018

Table 2 Sales of Designer Apparel and Footwear (Ready-to-Wear) by Category: % Value Growth 2013-2018

Table 3 NBO Company Shares of Designer Apparel and Footwear (Ready-to-Wear): % Value 2013-2017

Table 4 LBN Brand Shares of Designer Apparel and Footwear (Ready-to-Wear): % Value 2014-2017

Table 5 Distribution of Designer Apparel and Footwear (Ready-to-Wear) by Format: % Value 2013-2018

Table 6 Forecast Sales of Designer Apparel and Footwear (Ready-to-Wear) by Category: Value 2018-2023

Table 7 Forecast Sales of Designer Apparel and Footwear (Ready-to-Wear) by Category: % Value Growth 2018-2023

Executive Summary

Luxury Areas Resume Growth, But at Lower Pace Than Expected

Political Uncertainty Impacting Company Strategies

Growing Concentration Due To Falling Demand

Store-based Retailing Leads Distribution, But Growing Focus on New Channels

Slow Recovery Requires Long-term Goals and More Efforts To Boost Awareness

Market Indicators

Table 8 Number of High Net Worth Individuals (HNWI): 2013-2018

Market Data

Table 9 Sales of Luxury Goods by Category: Value 2013-2018

Table 10 Sales of Luxury Goods by Category: % Value Growth 2013-2018

Table 11 Inbound Receipts for Luxury Goods by Country of Origin: Value 2013-2018

Table 12 NBO Company Shares of Luxury Goods: % Value 2013-2017

Table 13 LBN Brand Shares of Luxury Goods: % Value 2014-2017

Table 14 Distribution of Luxury Goods by Format and Category: % Value 2018

Table 15 Forecast Sales of Luxury Goods by Category: Value 2018-2023

Table 16 Forecast Sales of Luxury Goods by Category: % Value Growth 2018-2023

Sources

Summary 1 Research Sources

Designer apparel and footwear (ready to wear) returned to growth in 2018, despite widespread economic uncertainty. Most luxury brands have been adapting their prices in recent years to ensure they remain only 10-20% more expensive in comparison to prices in the US or Europe. Previously, it was common for price differences to be as high as 40-50%. This recent price strategy is helping to boost volume sales, although import budgets are being impacted by currency fluctuations. In 2018, the devaluat...

Euromonitor International's Designer Apparel and Footwear (Ready-to-Wear) in Brazil report offers a comprehensive guide to the size and shape of the Designer Apparel and Footwear (Ready-to-Wear) market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market and their effects on Designer Apparel and Footwear (Ready-to-Wear) retailing along with the development of consumers’ shopping patterns. Forecasts to 2023 illustrate how the market is set to change

Product coverage: Designer Apparel (Ready-to-Wear), Designer Footwear.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Designer Apparel and Footwear (Ready-to-Wear) market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.