DERMATOLOGICALS IN GUATEMALA

Euromonitor International

February 2019

LIST OF CONTENTS AND TABLES

Headlines

Prospects

Imported Brands Drive Sales

Natural Ingredients Is A Growing Trend

Taboos and High Prices Hinder Growth Potential

Competitive Landscape

Bayer De Guatemala Tops Dermatologicals

Weak Presence of Private Label and Generics

Marketing and Promotion Through Alliances With Specialist Retailers

Category Data

Table 1 Sales of Dermatologicals by Category: Value 2013-2018

Table 2 Sales of Dermatologicals by Category: % Value Growth 2013-2018

Table 3 NBO Company Shares of Dermatologicals: % Value 2014-2018

Table 4 LBN Brand Shares of Dermatologicals: % Value 2015-2018

Table 5 Forecast Sales of Dermatologicals by Category: Value 2018-2023

Table 6 Forecast Sales of Dermatologicals by Category: % Value Growth 2018-2023

Executive Summary

Consumer Health Sees Further Development

Changing Lifestyles Drive Sales

Generics and International Brands Lead Consumer Health

Points of Sale in Guatemala

Health and Wellbeing and Affordability To Drive Sales in the Forecast Period

Market Indicators

Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2013-2018

Table 8 Life Expectancy at Birth 2013-2018

Market Data

Table 9 Sales of Consumer Health by Category: Value 2013-2018

Table 10 Sales of Consumer Health by Category: % Value Growth 2013-2018

Table 11 NBO Company Shares of Consumer Health: % Value 2014-2018

Table 12 LBN Brand Shares of Consumer Health: % Value 2015-2018

Table 13 Distribution of Consumer Health by Format: % Value 2013-2018

Table 14 Distribution of Consumer Health by Format and Category: % Value 2018

Table 15 Forecast Sales of Consumer Health by Category: Value 2018-2023

Table 16 Forecast Sales of Consumer Health by Category: % Value Growth 2018-2023

Appendix

OTC Registration and Classification

Vitamins and Dietary Supplements Registration and Classification

Self-medication/self-care and Preventive Medicine

Switches

Sources

Summary 1 Research Sources

Specialist health retailers in Guatemala, such as Farmacias Meykos, are trying to diversify their offer and stimulate growth through beauty products and dermatologicals. They are also promoting imported brands, such as Eucerin, La Roche-Posay and Mustela, which are international names familiar to upper-income consumers. Many more affluent consumers have already used these brands, albeit mainly purchased when traveling abroad. The growing range of imported brands is driving sales in dermatologica...

Euromonitor International's Dermatologicals in Guatemala report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Antiparasitics/Lice (Head and Body) Treatments, Antipruritics, Cold Sore Treatments, Haemorrhoid Treatments, Hair Loss Treatments, Medicated Shampoos, Nappy (Diaper) Rash Treatments, Paediatric Dermatologicals, Topical Allergy Remedies/Antihistamines, Topical Antifungals, Topical Germicidals/Antiseptics, Vaginal Antifungals.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Dermatologicals market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.