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Covid-19 Impact on Programmatic Display Advertising Market, Global Research Reports 2020-2021

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  • 1.1 Research Scope
  • 1.2 Market Segmentation
  • 1.3 Research Objectives
  • 1.4 Research Methodology
    • 1.4.1 Research Process
    • 1.4.2 Data Triangulation
    • 1.4.3 Research Approach
    • 1.4.4 Base Year
  • 1.5 Coronavirus Disease 2019 (Covid-19) Impact Will Have a Severe Impact on Global Growth
    • 1.5.1 Covid-19 Impact: Global GDP Growth, 2019, 2020 and 2021 Projections
    • 1.5.2 Covid-19 Impact: Commodity Prices Indices
    • 1.5.3 Covid-19 Impact: Global Major Government Policy
  • 1.6 The Covid-19 Impact on Programmatic Display Advertising Industry
  • 1.7 COVID-19 Impact: Programmatic Display Advertising Market Trends

    • 2 Global Programmatic Display Advertising Quarterly Market Size Analysis

    • 2.1 Programmatic Display Advertising Business Impact Assessment - COVID-19
      • 2.1.1 Global Programmatic Display Advertising Market Size, Pre-COVID-19 and Post- COVID-19 Comparison, 2015-2026
    • 2.2 Global Programmatic Display Advertising Quarterly Market Size 2020-2021
    • 2.3 COVID-19-Driven Market Dynamics and Factor Analysis
      • 2.3.1 Drivers
      • 2.3.2 Restraints
      • 2.3.3 Opportunities
      • 2.3.4 Challenges

    3 Quarterly Competitive Assessment, 2020

    • 3.1 By Players, Global Programmatic Display Advertising Quarterly Market Size, 2019 VS 2020
    • 3.2 By Players, Programmatic Display Advertising Headquarters and Area Served
    • 3.3 Date of Key Players Enter into Programmatic Display Advertising Market
    • 3.4 Key Players Programmatic Display Advertising Product Offered
    • 3.5 Mergers & Acquisitions, Expansion Plans

    4 Impact of Covid-19 on Programmatic Display Advertising Segments, By Type

    • 4.1 Introduction
      • 1.4.1 Real Time Bidding
      • 1.4.2 Private Marketplace
      • 1.4.3 Automated Guaranteed
    • 4.2 By Type, Global Programmatic Display Advertising Market Size, 2019-2021

    5 Impact of Covid-19 on Programmatic Display Advertising Segments, By Application

    • 5.1 Overview
      • 5.5.1 E-commerce Ads
      • 5.5.2 Travel Ads
      • 5.5.3 Game Ads
      • 5.5.4 Others
    • 5.2 By Application, Global Programmatic Display Advertising Market Size, 2019-2021
      • 5.2.1 By Application, Global Programmatic Display Advertising Market Size by Application, 2019-2021

    6 Geographic Analysis

    • 6.1 Introduction
    • 6.2 North America
      • 6.2.1 Macroeconomic Indicators of US
      • 6.2.2 US
      • 6.2.3 Canada
    • 6.3 Europe
      • 6.3.1 Macroeconomic Indicators of Europe
      • 6.3.2 Germany
      • 6.3.3 France
      • 6.3.4 UK
      • 6.3.5 Italy
    • 6.4 Asia-Pacific
      • 6.4.1 Macroeconomic Indicators of Asia-Pacific
      • 6.4.2 China
      • 6.4.3 Japan
      • 6.4.4 South Korea
      • 6.4.5 India
      • 6.4.6 ASEAN
    • 6.5 Rest of World
      • 6.5.1 Latin America
      • 6.5.2 Middle East and Africa

    7 Company Profiles

    • 7.1 Facebook
      • 7.1.1 Facebook Business Overview
      • 7.1.2 Facebook Programmatic Display Advertising Quarterly Revenue, 2020
      • 7.1.3 Facebook Programmatic Display Advertising Product Introduction
      • 7.1.4 Facebook Response to COVID-19 and Related Developments
    • 7.2 Google (Doubleclick)
      • 7.2.1 Google (Doubleclick) Business Overview
      • 7.2.2 Google (Doubleclick) Programmatic Display Advertising Quarterly Revenue, 2020
      • 7.2.3 Google (Doubleclick) Programmatic Display Advertising Product Introduction
      • 7.2.4 Google (Doubleclick) Response to COVID-19 and Related Developments
    • 7.3 Alibaba
      • 7.3.1 Alibaba Business Overview
      • 7.3.2 Alibaba Programmatic Display Advertising Quarterly Revenue, 2020
      • 7.3.3 Alibaba Programmatic Display Advertising Product Introduction
      • 7.3.4 Alibaba Response to COVID-19 and Related Developments
    • 7.4 Adobe Systems Incorporated
      • 7.4.1 Adobe Systems Incorporated Business Overview
      • 7.4.2 Adobe Systems Incorporated Programmatic Display Advertising Quarterly Revenue, 2020
      • 7.4.3 Adobe Systems Incorporated Programmatic Display Advertising Product Introduction
      • 7.4.4 Adobe Systems Incorporated Response to COVID-19 and Related Developments
    • 7.5 Tencent
      • 7.5.1 Tencent Business Overview
      • 7.5.2 Tencent Programmatic Display Advertising Quarterly Revenue, 2020
      • 7.5.3 Tencent Programmatic Display Advertising Product Introduction
      • 7.5.4 Tencent Response to COVID-19 and Related Developments
    • 7.6 AppNexus
      • 7.6.1 AppNexus Business Overview
      • 7.6.2 AppNexus Programmatic Display Advertising Quarterly Revenue, 2020
      • 7.6.3 AppNexus Programmatic Display Advertising Product Introduction
      • 7.6.4 AppNexus Response to COVID-19 and Related Developments
    • 7.7 Amazon
      • 7.7.1 Amazon Business Overview
      • 7.7.2 Amazon Programmatic Display Advertising Quarterly Revenue, 2020
      • 7.7.3 Amazon Programmatic Display Advertising Product Introduction
      • 7.7.4 Amazon Response to COVID-19 and Related Developments
    • 7.8 JD.com
      • 7.8.1 JD.com Business Overview
      • 7.8.2 JD.com Programmatic Display Advertising Quarterly Revenue, 2020
      • 7.8.3 JD.com Programmatic Display Advertising Product Introduction
      • 7.8.4 JD.com Response to COVID-19 and Related Developments
    • 7.9 Yahoo
      • 7.9.1 Yahoo Business Overview
      • 7.9.2 Yahoo Programmatic Display Advertising Quarterly Revenue, 2020
      • 7.9.3 Yahoo Programmatic Display Advertising Product Introduction
      • 7.9.4 Yahoo Response to COVID-19 and Related Developments
    • 7.10 Verizon Communications
      • 7.10.1 Verizon Communications Business Overview
      • 7.10.2 Verizon Communications Programmatic Display Advertising Quarterly Revenue, 2020
      • 7.10.3 Verizon Communications Programmatic Display Advertising Product Introduction
      • 7.10.4 Verizon Communications Response to COVID-19 and Related Developments
    • 7.11 eBay
      • 7.11.1 eBay Business Overview
      • 7.11.2 eBay Programmatic Display Advertising Quarterly Revenue, 2020
      • 7.11.3 eBay Programmatic Display Advertising Product Introduction
      • 7.11.4 eBay Response to COVID-19 and Related Developments
    • 7.12 Booking
      • 7.12.1 Booking Business Overview
      • 7.12.2 Booking Programmatic Display Advertising Quarterly Revenue, 2020
      • 7.12.3 Booking Programmatic Display Advertising Product Introduction
      • 7.12.4 Booking Response to COVID-19 and Related Developments
    • 7.13 Expedia
      • 7.13.1 Expedia Business Overview
      • 7.13.2 Expedia Programmatic Display Advertising Quarterly Revenue, 2020
      • 7.13.3 Expedia Programmatic Display Advertising Product Introduction
      • 7.13.4 Expedia Response to COVID-19 and Related Developments
    • 7.14 MediaMath
      • 7.14.1 MediaMath Business Overview
      • 7.14.2 MediaMath Programmatic Display Advertising Quarterly Revenue, 2020
      • 7.14.3 MediaMath Programmatic Display Advertising Product Introduction
      • 7.14.4 MediaMath Response to COVID-19 and Related Developments
    • 7.15 Baidu
      • 7.15.1 Baidu Business Overview
      • 7.15.2 Baidu Programmatic Display Advertising Quarterly Revenue, 2020
      • 7.15.3 Baidu Programmatic Display Advertising Product Introduction
      • 7.15.4 Baidu Response to COVID-19 and Related Developments
    • 7.16 Rakuten
      • 7.16.1 Rakuten Business Overview
      • 7.16.2 Rakuten Programmatic Display Advertising Quarterly Revenue, 2020
      • 7.16.3 Rakuten Programmatic Display Advertising Product Introduction
      • 7.16.4 Rakuten Response to COVID-19 and Related Developments
    • 7.17 Rocket Fuel
      • 7.17.1 Rocket Fuel Business Overview
      • 7.17.2 Rocket Fuel Programmatic Display Advertising Quarterly Revenue, 2020
      • 7.17.3 Rocket Fuel Programmatic Display Advertising Product Introduction
      • 7.17.4 Rocket Fuel Response to COVID-19 and Related Developments
    • 7.18 The Trade Desk
      • 7.18.1 The Trade Desk Business Overview
      • 7.18.2 The Trade Desk Programmatic Display Advertising Quarterly Revenue, 2020
      • 7.18.3 The Trade Desk Programmatic Display Advertising Product Introduction
      • 7.18.4 The Trade Desk Response to COVID-19 and Related Developments
    • 7.19 Adroll
      • 7.19.1 Adroll Business Overview
      • 7.19.2 Adroll Programmatic Display Advertising Quarterly Revenue, 2020
      • 7.19.3 Adroll Programmatic Display Advertising Product Introduction
      • 7.19.4 Adroll Response to COVID-19 and Related Developments
    • 7.20 Sina
      • 7.20.1 Sina Business Overview
      • 7.20.2 Sina Programmatic Display Advertising Quarterly Revenue, 2020
      • 7.20.3 Sina Programmatic Display Advertising Product Introduction
      • 7.20.4 Sina Response to COVID-19 and Related Developments

    8 Key Findings

      9 Appendix

      • 9.1 About US

      This report covers market size and forecasts of Programmatic Display Advertising, including the following market information:
      Global Programmatic Display Advertising Market Size, 2019-2021, and 2020 (quarterly data), (US$ Million)
      Global Programmatic Display Advertising Market Size by Type and by Application, 2019-2021, and 2020 (quarterly data), (US$ Million)
      Global Programmatic Display Advertising Market Size by Region (and Key Countries), 2019-2021, and 2020 (quarterly data), (US$ Million)
      Global Programmatic Display Advertising Market Size by Company, 2019- 2020 (quarterly data), (US$ Million)

      Key market players
      Major competitors identified in this market include Facebook, Google (Doubleclick), Alibaba, Adobe Systems Incorporated, Tencent, AppNexus, Amazon, JD.com, Yahoo, Verizon Communications, eBay, Booking, Expedia, MediaMath, Baidu, Rakuten, Rocket Fuel, The Trade Desk, Adroll, Sina, etc.

      Based on the Region:
      Asia-Pacific (China, Japan, South Korea, India and ASEAN)
      North America (US and Canada)
      Europe (Germany, France, UK and Italy)
      Rest of World (Latin America, Middle East & Africa)

      Based on the Type:
      Real Time Bidding
      Private Marketplace
      Automated Guaranteed

      Based on the Application:
      E-commerce Ads
      Travel Ads
      Game Ads
      Others

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