COUGH, COLD AND ALLERGY (HAY FEVER) REMEDIES IN GERMANY

Euromonitor International

February 2019

LIST OF CONTENTS AND TABLES

Headlines

Prospects

Cough, Cold and Allergy (hay Fever) Remedies Benefits From Several Growth Drivers

Increasing Prevalence of Hay Fever

Greater Consumer Focus on Prevention Drives Innovation

Competitive Landscape

Mcm Klosterfrau Remains the Leading Company in A Highly Competitive Category

Bionorica Benefits From Trend Towards Natural Products

New Product Launches Focus on Consumer Preferences

Category Data

Table 1 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2013-2018

Table 2 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2013-2018

Table 3 Sales of Decongestants by Category: Value 2013-2018

Table 4 Sales of Decongestants by Category: % Value Growth 2013-2018

Table 5 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2014-2018

Table 6 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2015-2018

Table 7 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2018-2023

Table 8 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2018-2023

Executive Summary

Consumer Health Continues To Record Steady Growth

Growing Health Awareness Helps Support Several Trends

Focus on Healthy Lifestyles Serves To Intensify Competition

Internet Retailing Drives Growth in Consumer Health

Slightly Weaker Performance Expected Over the Forecast Period

Market Indicators

Table 9 Consumer Expenditure on Health Goods and Medical Services: Value 2013-2018

Table 10 Life Expectancy at Birth 2013-2018

Market Data

Table 11 Sales of Consumer Health by Category: Value 2013-2018

Table 12 Sales of Consumer Health by Category: % Value Growth 2013-2018

Table 13 NBO Company Shares of Consumer Health: % Value 2014-2018

Table 14 LBN Brand Shares of Consumer Health: % Value 2015-2018

Table 15 Penetration of Private Label in Consumer Health by Category: % Value 2013-2018

Table 16 Distribution of Consumer Health by Format: % Value 2013-2018

Table 17 Distribution of Consumer Health by Format and Category: % Value 2018

Table 18 Forecast Sales of Consumer Health by Category: Value 2018-2023

Table 19 Forecast Sales of Consumer Health by Category: % Value Growth 2018-2023

Appendix

OTC Registration and Classification

Vitamins and Dietary Supplements Registration and Classification

Self-medication/self-care and Preventive Medicine

Switches

Summary 1 OTC: Switches

Definitions

Sources

Summary 2 Research Sources

Although demand for cough and cold remedies is heavily dependent on the severity of the cold season, resulting in fluctuating sales from year to year, there are several other noticeable trends driving the category’s sales. Firstly, as the largest OTC category in value terms, cough, cold and allergy (hay fever) remedies is benefiting in particular from the ongoing trend towards self-medication given the wide variety of products available. In this regard, brand manufacturers have been intensifying...

Euromonitor International's Cough, Cold and Allergy (Hay Fever) Remedies in Germany report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Antihistamines/Allergy Remedies (Systemic), Combination Products - Cough, Cold and Allergy (Hay Fever) Remedies, Cough Remedies, Decongestants, Medicated Confectionery, Paediatric Cough, Cold and Allergy Remedies, Pharyngeal Preparations.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Cough, Cold and Allergy (Hay Fever) Remedies market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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