Consumer Health in Ireland
CONSUMER HEALTH IN IRELAND
Euromonitor International
February 2019
LIST OF CONTENTS AND TABLES
Executive Summary
Extreme Weather and Innovation Driving Sales in Consumer Health
Long, Cold Winter and Hot Summer Create Unprecedented Opportunities in OTC
Several Pharmaceutical Players Moving To Ireland Due To Brexit
Growing Focus on Internet Retailing, But Traditional Still Works for Some
Modest Growth With Opportunities and Threats Following Brexit
Market Indicators
Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2013-2018
Table 2 Life Expectancy at Birth 2013-2018
Market Data
Table 3 Sales of Consumer Health by Category: Value 2013-2018
Table 4 Sales of Consumer Health by Category: % Value Growth 2013-2018
Table 5 NBO Company Shares of Consumer Health: % Value 2014-2018
Table 6 LBN Brand Shares of Consumer Health: % Value 2015-2018
Table 7 Penetration of Private Label in Consumer Health by Category: % Value 2013-2018
Table 8 Distribution of Consumer Health by Format: % Value 2013-2018
Table 9 Distribution of Consumer Health by Format and Category: % Value 2018
Table 10 Forecast Sales of Consumer Health by Category: Value 2018-2023
Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2018-2023
Appendix
OTC Registration and Classification
Vitamins and Dietary Supplements Registration and Classification
Self-medication/self-care and Preventive Medicine
Switches
Summary 1 OTC: Switches
Sources
Summary 2 Research Sources
Headlines
Prospects
Generics and Private Label Causing Slower Growth
Topical Analgesics and Adult Ibuprofen To Drive Future Sales
Consolidation Likely To Hold Off Growth of Generics
Competitive Landscape
Nurofen Remains Ireland's Best-selling Analgesic, But Is Coming Under Pressure
Limited Innovation Restricting Sales
Brands Under Increased Pressure From Private Label and Generics
Category Data
Table 12 Sales of Analgesics by Category: Value 2013-2018
Table 13 Sales of Analgesics by Category: % Value Growth 2013-2018
Table 14 Sales of Topical Analgesics/Anaesthetic by Format: % Value 2013-2018
Table 15 NBO Company Shares of Analgesics: % Value 2014-2018
Table 16 LBN Brand Shares of Analgesics: % Value 2015-2018
Table 17 Forecast Sales of Analgesics by Category: Value 2018-2023
Table 18 Forecast Sales of Analgesics by Category: % Value Growth 2018-2023
Headlines
Prospects
Busier and More Stressful Lives Fuelling Demand for Sleep Aids
Room Sprays and Inhalants Pose Threat To Sales
Caffeine and Screen Usage Likely To Lead To Stronger Demand for Sleep Aids
Competitive Landscape
Small Area With Only Handful of Players, But New Entrants Expected
Kalms Seeing Growing Demand for Valeo Healthcare
Private Label Ranges Growing in Popularity
Category Data
Table 19 Sales of Sleep Aids: Value 2013-2018
Table 20 Sales of Sleep Aids: % Value Growth 2013-2018
Table 21 NBO Company Shares of Sleep Aids: % Value 2014-2018
Table 22 LBN Brand Shares of Sleep Aids: % Value 2015-2018
Table 23 Forecast Sales of Sleep Aids: Value 2018-2023
Table 24 Forecast Sales of Sleep Aids: % Value Growth 2018-2023
Headlines
Prospects
Fewer Innovations and Increased Competition From Generics Expected
Demand for Decongestants To Remain Strong
Regulations for Paediatric Products To Limit Sales
Competitive Landscape
Extreme Weather Fuels Unprecedented Sales
Intense Competition Between Reckitt Benckiser and Mcneil Healthcare
Cetrine Allergy Leads Allergy Care Sales
Category Data
Table 25 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2013-2018
Table 26 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2013-2018
Table 27 Sales of Decongestants by Category: Value 2013-2018
Table 28 Sales of Decongestants by Category: % Value Growth 2013-2018
Table 29 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2014-2018
Table 30 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2015-2018
Table 31 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2018-2023
Table 32 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2018-2023
Headlines
Prospects
Parents Buying the Best for Their Children Fuelling Nappy Rash Treatments Growth
Strong Demand Expected for Topical Dermatologicals
Skin Conditions Likely To Persist But Alternative Treatments A Growing Threat
Competitive Landscape
Strong Competition Between Mcneil Healthcare and Bayer
Competition Remains Strong in Antipruritics
Zovirax Under Pressure Within Cold Sore Treatments
Category Data
Table 33 Sales of Dermatologicals by Category: Value 2013-2018
Table 34 Sales of Dermatologicals by Category: % Value Growth 2013-2018
Table 35 NBO Company Shares of Dermatologicals: % Value 2014-2018
Table 36 LBN Brand Shares of Dermatologicals: % Value 2015-2018
Table 37 LBN Brand Shares of Hair Loss Treatments: % Value 2015-2018
Table 38 Forecast Sales of Dermatologicals by Category: Value 2018-2023
Table 39 Forecast Sales of Dermatologicals by Category: % Value Growth 2018-2023
Headlines
Prospects
Brexit Could Impact Sales of Some Leading Brands
Digestive Remedies To Remain Popular
Increased Competition and Lack of Innovation To Slow Sales Growth
Competitive Landscape
Motilium Performing Well for Mcneil Healthcare, in Spite of Sales Restrictions
Gaviscon Remains Most Popular Digestive Remedy Product in Ireland
Generics Growing Their Presence
Category Data
Table 40 Sales of Digestive Remedies by Category: Value 2013-2018
Table 41 Sales of Digestive Remedies by Category: % Value Growth 2013-2018
Table 42 NBO Company Shares of Digestive Remedies: % Value 2014-2018
Table 43 LBN Brand Shares of Digestive Remedies: % Value 2015-2018
Table 44 Forecast Sales of Digestive Remedies by Category: Value 2018-2023
Table 45 Forecast Sales of Digestive Remedies by Category: % Value Growth 2018-2023
Headlines
Prospects
Computer and Smart Phone Usage Impacting Demand for Eye Care Products
Allergy Eye Care Set To Lead Growth Due To Demand for Rapid Allergy Relief
New Innovative Products in Response To More Eye Conditions
Competitive Landscape
Consumers Remain Loyal To the Optrex Brand
Limited New Product Development
Hot Summer Positively Impacts Allergy Eye Care
Category Data
Table 46 Sales of Eye Care by Category: Value 2013-2018
Table 47 Sales of Eye Care by Category: % Value Growth 2013-2018
Table 48 Sales of Standard Eye Care by Format: % Value 2013-2018
Table 49 Sales of Standard Eye Care by Positioning: % Value 2013-2018
Table 50 NBO Company Shares of Eye Care: % Value 2014-2018
Table 51 LBN Brand Shares of Eye Care: % Value 2015-2018
Table 52 Forecast Sales of Eye Care by Category: Value 2018-2023
Table 53 Forecast Sales of Eye Care by Category: % Value Growth 2018-2023
Headlines
Prospects
Government Initiative To Make Ireland Smoke-free by 2025 To Boost Future Sales
Gum and Spray Products Expected To Drive Sales Growth
Vaping Remains A Threat To Nrt Smoking Cessation
Competitive Landscape
Nicorette Remains the Dominant Brand
Advertising Remains Popular Around Start of the Year
Incentive Campaigns Via Social Media for Niquitin Brand
Category Indicators
Table 54 Number of Smokers by Gender 2013-2018
Category Data
Table 55 Sales of NRT Smoking Cessation Aids by Category: Value 2013-2018
Table 56 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2013-2018
Table 57 Sales of NRT Gum by Flavour: % Value 2013-2018
Table 58 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2014-2018
Table 59 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2015-2018
Table 60 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2018-2023
Table 61 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2018-2023
Headlines
Prospects
Expected Increase in Sports Participation by Consumers
Self-diagnosis Expected for Minor Injuries
Growing Threat From Private Label Ranges
Competitive Landscape
Elastoplast Remains Best Seller for Beiersdorf
Fleming Medical Performing Well in Children's First Aid
Lack of Innovation Due To High Maturity
Category Data
Table 62 Sales of Wound Care by Category: Value 2013-2018
Table 63 Sales of Wound Care by Category: % Value Growth 2013-2018
Table 64 NBO Company Shares of Wound Care: % Value 2014-2018
Table 65 LBN Brand Shares of Wound Care: % Value 2015-2018
Table 66 Forecast Sales of Wound Care by Category: Value 2018-2023
Table 67 Forecast Sales of Wound Care by Category: % Value Growth 2018-2023
Headlines
Prospects
Rapid Growth Expected Due To Further Investment by Consumers in Fitness
Demand for Protein Expected To Continue To Grow
Social Influencers Expected To Continue Driving Sales Growth
Competitive Landscape
Maxinutrition Continues To Lead Sales But Experiences Increased Competition
Innovation and Widening Distribution Driving Demand for Nutramino
Myprotein Grows Its Presence in Ireland Via Investment in Social Influencers
Category Data
Table 68 Sales of Sports Nutrition by Category: Value 2013-2018
Table 69 Sales of Sports Nutrition by Category: % Value Growth 2013-2018
Table 70 NBO Company Shares of Sports Nutrition: % Value 2014-2018
Table 71 LBN Brand Shares of Sports Nutrition: % Value 2015-2018
Table 72 Forecast Sales of Sports Nutrition by Category: Value 2018-2023
Table 73 Forecast Sales of Sports Nutrition by Category: % Value Growth 2018-2023
Headlines
Prospects
Preventative Strategies Expected To Be Adopted by Consumers
Ireland's Aging Population Provides A Real Opportunity
Increased Competition Expected Due To Sale of Seven Seas To Procter & Gamble
Competitive Landscape
Seven Seas Leads Sales But Loses Share
Growing Presence of Private Label
Demand for Protein Supplements Due To Increase in Veganism
Category Data
Table 74 Sales of Dietary Supplements by Category: Value 2013-2018
Table 75 Sales of Dietary Supplements by Category: % Value Growth 2013-2018
Table 76 Sales of Dietary Supplements by Positioning: % Value 2013-2018
Table 77 Sales of Fish Oils/Omega Fatty Acids by Type: % Value 2013-2018
Table 78 NBO Company Shares of Dietary Supplements: % Value 2014-2018
Table 79 LBN Brand Shares of Dietary Supplements: % Value 2015-2018
Table 80 Forecast Sales of Dietary Supplements by Category: Value 2018-2023
Table 81 Forecast Sales of Dietary Supplements by Category: % Value Growth 2018-2023
Headlines
Prospects
Modest Growth Expected for Vitamins As A Preventative Method
Lack of Sunlight Results in Continued Growth in Demand for Vitamin D
Competition Expected To Increase As P&g Acquires Seven Seas
Competitive Landscape
Berocca Remains Ireland's Best-selling Vitamin Brand
Increased Competition From Private Label Players Such As Holland & Barrett
Social Influencers and Brand Ambassadors Being Used To Promote Products
Category Data
Table 82 Sales of Vitamins by Category: Value 2013-2018
Table 83 Sales of Vitamins by Category: % Value Growth 2013-2018
Table 84 Sales of Multivitamins by Positioning: % Value 2013-2018
Table 85 NBO Company Shares of Vitamins: % Value 2014-2018
Table 86 LBN Brand Shares of Vitamins: % Value 2015-2018
Table 87 Forecast Sales of Vitamins by Category: Value 2018-2023
Table 88 Forecast Sales of Vitamins by Category: % Value Growth 2018-2023
Headlines
Prospects
Ireland To Seek Out More Sustainable Weight Loss Techniques
Competing Areas Expected To Put Meal Replacement Bars Under Pressure
Some Growth Expected for Supplement Nutritional Drinks
Competitive Landscape
Slim Fast Declining in Popularity
Complan Records Growth for Nutricia Ireland
Strong Investment by Direct Selling Companies
Category Data
Table 89 Sales of Weight Management and Wellbeing by Category: Value 2013-2018
Table 90 Sales of Weight Management and Wellbeing by Category: % Value Growth 2013-2018
Table 91 NBO Company Shares of Weight Management and Wellbeing: % Value 2014-2018
Table 92 LBN Brand Shares of Weight Management and Wellbeing: % Value 2015-2018
Table 93 Forecast Sales of Weight Management and Wellbeing by Category: Value 2018-2023
Table 94 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2018-2023
Headlines
Prospects
Growing Demand Expected for More Natural Products and Preventative Medicines
Demand for Herbal/traditional Dermatologicals Expected Over Forecast Period
Anticipated Growth for Herbal/traditional Analgesics
Competitive Landscape
Area Remains Saturated With Smaller Players
Limited Private Label Penetration
Fsai Continues To Prohibit Sales of Certain Herbal Products
Category Data
Table 95 Sales of Herbal/Traditional Products by Category: Value 2013-2018
Table 96 Sales of Herbal/Traditional Products by Category: % Value Growth 2013-2018
Table 97 NBO Company Shares of Herbal/Traditional Products: % Value 2014-2018
Table 98 LBN Brand Shares of Herbal/Traditional Products: % Value 2015-2018
Table 99 Forecast Sales of Herbal/Traditional Products by Category: Value 2018-2023
Table 100 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2018-2023
Headlines
Prospects
Free Gp Care for Under 12s Not Expected To Impact Sales
Busier Lives and Focus on Boosting Immune System To Drive Paediatric Sales
Opportunity for More Investment in Paediatric Combination Products
Competitive Landscape
Brand Loyalty Shown To Benylin and Calpol
Seven Seas Leads Paediatric Vitamins and Dietary Supplements
Parents Less Inclined To Buy Private Label for Their Children
Category Data
Table 101 Sales of Paediatric Consumer Health by Category: Value 2013-2018
Table 102 Sales of Paediatric Consumer Health by Category: % Value Growth 2013-2018
Table 103 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2015-2018
Table 104 NBO Company Shares of Paediatric Consumer Health: % Value 2014-2018
Table 105 LBN Brand Shares of Paediatric Consumer Health: % Value 2015-2018
Table 106 Forecast Sales of Paediatric Consumer Health by Category: Value 2018-2023
Table 107 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2018-2023
The Irish economy continued to boom in 2018, with demand being fuelled by strong consumer confidence and high disposable incomes. This has boosted consumers’ ability to spend on non-essential consumer health care products such as sports nutrition. A longer than expected winter that extended to the end of April, coupled with prolonged drought conditions in the summer, had a positive impact on sales of over the counter consumer health products, particularly cough cold and allergy (hay fever) reme...
Euromonitor International's Consumer Health in Ireland report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. Forecasts to 2023 illustrate how the market is set to change.
Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Consumer Health market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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