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Consumer Health in Estonia

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CONSUMER HEALTH IN ESTONIA

    Euromonitor International

      February 2019

        LIST OF CONTENTS AND TABLES

          Executive Summary

            Consumer Health Grows Despite Fewer Changes in Trends and Regulations

              Development Starts To Slow As Some Categories Approach Maturity

                Although Leading Players Maintain Positions, Market Becomes More Fragmented

                  Chemists/pharmacies Remains the Main Distribution Channel

                    Declining Consumer Base and Increasing Competition Is Expected

                      Market Indicators

                        Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2013-2018

                          Table 2 Life Expectancy at Birth 2013-2018

                            Market Data

                              Table 3 Sales of Consumer Health by Category: Value 2013-2018

                                Table 4 Sales of Consumer Health by Category: % Value Growth 2013-2018

                                  Table 5 NBO Company Shares of Consumer Health: % Value 2014-2018

                                    Table 6 LBN Brand Shares of Consumer Health: % Value 2015-2018

                                      Table 7 Distribution of Consumer Health by Format: % Value 2013-2018

                                        Table 8 Distribution of Consumer Health by Format and Category: % Value 2018

                                          Table 9 Forecast Sales of Consumer Health by Category: Value 2018-2023

                                            Table 10 Forecast Sales of Consumer Health by Category: % Value Growth 2018-2023

                                              Appendix

                                                OTC Registration and Classification

                                                  Vitamins and Dietary Supplements Registration and Classification

                                                    Self-medication/self-care and Preventive Medicine

                                                      Switches

                                                        Summary 1 OTC: Switches

                                                          Definitions

                                                            Sources

                                                              Summary 2 Research Sources

                                                                Headlines

                                                                  Prospects

                                                                    Consumer Base Expands Due To Changing Lifestyles

                                                                      Newer OTC Products Witness Better Growth in 2018

                                                                        Consumers Are Used To Existing Formats and Innovation Is Not Always Accepted Well

                                                                          Competitive Landscape

                                                                            Gsk Consumer Healthcare Leads Analgesics Sales

                                                                              Uab Norameda Eesti Attains Fastest Growth by Offering A Natural Topical Analgesic

                                                                                Brand Loyalty Remains High in Analgesics

                                                                                  Category Data

                                                                                    Table 11 Sales of Analgesics by Category: Value 2013-2018

                                                                                      Table 12 Sales of Analgesics by Category: % Value Growth 2013-2018

                                                                                        Table 13 Sales of Topical Analgesics/Anaesthetic by Format: % Value 2013-2018

                                                                                          Table 14 NBO Company Shares of Analgesics: % Value 2014-2018

                                                                                            Table 15 LBN Brand Shares of Analgesics: % Value 2015-2018

                                                                                              Table 16 Forecast Sales of Analgesics by Category: Value 2018-2023

                                                                                                Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2018-2023

                                                                                                  Headlines

                                                                                                    Prospects

                                                                                                      Cough, Cold and Allergy (hay Fever) Remedies Remains A Seasonal Product

                                                                                                        Unit Price Stability Is A Key Factor in Value Performance

                                                                                                          Flu Season and New Product Developments Influence Growth

                                                                                                            Competitive Landscape

                                                                                                              Established Brands Lead Sales

                                                                                                                Competition Pushes Producers To Look for New Options

                                                                                                                  International Players Dominate Cough, Cold and Allergy (hay Fever) Remedies

                                                                                                                    Category Data

                                                                                                                      Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2013-2018

                                                                                                                        Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2013-2018

                                                                                                                          Table 20 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2014-2018

                                                                                                                            Table 21 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2015-2018

                                                                                                                              Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2018-2023

                                                                                                                                Table 23 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2018-2023

                                                                                                                                  Headlines

                                                                                                                                    Prospects

                                                                                                                                      Dermatologicals Remains A Stigmatised Category

                                                                                                                                        Dermatologicals Shows Signs of Maturity

                                                                                                                                          Online Pharmacies Helps Overcome Stigma

                                                                                                                                            Competitive Landscape

                                                                                                                                              Competitive Landscape Sees Fewer Changes

                                                                                                                                                Brand Awareness Tends To Define Success of International Players' Products

                                                                                                                                                  Companies May Use Stigma To Their Advantage

                                                                                                                                                    Category Data

                                                                                                                                                      Table 24 Sales of Dermatologicals by Category: Value 2013-2018

                                                                                                                                                        Table 25 Sales of Dermatologicals by Category: % Value Growth 2013-2018

                                                                                                                                                          Table 26 NBO Company Shares of Dermatologicals: % Value 2014-2018

                                                                                                                                                            Table 27 LBN Brand Shares of Dermatologicals: % Value 2015-2018

                                                                                                                                                              Table 28 Forecast Sales of Dermatologicals by Category: Value 2018-2023

                                                                                                                                                                Table 29 Forecast Sales of Dermatologicals by Category: % Value Growth 2018-2023

                                                                                                                                                                  Headlines

                                                                                                                                                                    Prospects

                                                                                                                                                                      Growth Opportunities Derive From Lifestyle Changes

                                                                                                                                                                        Self-medication and OTC Status Benefit Proton Pump Inhibitors

                                                                                                                                                                          Different Factors Drive Digestive Remedies

                                                                                                                                                                            Competitive Landscape

                                                                                                                                                                              Fewer Changes Among Leading Players in 2018

                                                                                                                                                                                International Players Outperform Domestic Producers

                                                                                                                                                                                  Despite Obstacles To Entry, Options for New Developments Still Exist

                                                                                                                                                                                    Category Data

                                                                                                                                                                                      Table 30 Sales of Digestive Remedies by Category: Value 2013-2018

                                                                                                                                                                                        Table 31 Sales of Digestive Remedies by Category: % Value Growth 2013-2018

                                                                                                                                                                                          Table 32 NBO Company Shares of Digestive Remedies: % Value 2014-2018

                                                                                                                                                                                            Table 33 LBN Brand Shares of Digestive Remedies: % Value 2015-2018

                                                                                                                                                                                              Table 34 Forecast Sales of Digestive Remedies by Category: Value 2018-2023

                                                                                                                                                                                                Table 35 Forecast Sales of Digestive Remedies by Category: % Value Growth 2018-2023

                                                                                                                                                                                                  Headlines

                                                                                                                                                                                                    Prospects

                                                                                                                                                                                                      Sticking Plasters/adhesive Bandages Largely Defines Performance of Wound Care

                                                                                                                                                                                                        Improving Purchasing Power Is Major Driving Force in Value Sales

                                                                                                                                                                                                          Distribution Varies for All Wound Care Categories

                                                                                                                                                                                                            Competitive Landscape

                                                                                                                                                                                                              Large International Players Dominate Wound Care

                                                                                                                                                                                                                Brand Loyalty and Fast Brand Rotation Are Observed Simultaneously

                                                                                                                                                                                                                  Focus Shifts Towards New Formats and Value-added Products

                                                                                                                                                                                                                    Category Data

                                                                                                                                                                                                                      Table 36 Sales of Wound Care by Category: Value 2013-2018

                                                                                                                                                                                                                        Table 37 Sales of Wound Care by Category: % Value Growth 2013-2018

                                                                                                                                                                                                                          Table 38 NBO Company Shares of Wound Care: % Value 2014-2018

                                                                                                                                                                                                                            Table 39 LBN Brand Shares of Wound Care: % Value 2015-2018

                                                                                                                                                                                                                              Table 40 Forecast Sales of Wound Care by Category: Value 2018-2023

                                                                                                                                                                                                                                Table 41 Forecast Sales of Wound Care by Category: % Value Growth 2018-2023

                                                                                                                                                                                                                                  Headlines

                                                                                                                                                                                                                                    Prospects

                                                                                                                                                                                                                                      Sports Nutrition Remains A Developing Category, But Starts To Stabilise

                                                                                                                                                                                                                                        Shift Towards Higher Quality and Expensive Products Defines Best Performing Category

                                                                                                                                                                                                                                          Internet Retailing Is A Prominent Channel in Sports Nutrition

                                                                                                                                                                                                                                            Competitive Landscape

                                                                                                                                                                                                                                              Robocop Maintains It Leadership Due To Active Support for Its Products

                                                                                                                                                                                                                                                Sports Nutrition Observes High Rotation of Players

                                                                                                                                                                                                                                                  Estonians Tend To Focus on Standard Products More and Less on Innovation

                                                                                                                                                                                                                                                    Category Data

                                                                                                                                                                                                                                                      Table 42 Sales of Sports Nutrition by Category: Value 2013-2018

                                                                                                                                                                                                                                                        Table 43 Sales of Sports Nutrition by Category: % Value Growth 2013-2018

                                                                                                                                                                                                                                                          Table 44 NBO Company Shares of Sports Nutrition: % Value 2014-2018

                                                                                                                                                                                                                                                            Table 45 LBN Brand Shares of Sports Nutrition: % Value 2015-2018

                                                                                                                                                                                                                                                              Table 46 Forecast Sales of Sports Nutrition by Category: Value 2018-2023

                                                                                                                                                                                                                                                                Table 47 Forecast Sales of Sports Nutrition by Category: % Value Growth 2018-2023

                                                                                                                                                                                                                                                                  Headlines

                                                                                                                                                                                                                                                                    Prospects

                                                                                                                                                                                                                                                                      Dietary Supplements Becomes More Fragmented

                                                                                                                                                                                                                                                                        Growing Consumer Base Benefits Consumers in Multiple Ways

                                                                                                                                                                                                                                                                          Competition Is Set To Become Even Stronger

                                                                                                                                                                                                                                                                            Competitive Landscape

                                                                                                                                                                                                                                                                              Despite Increasing Competition Leadership Remains Unchanged

                                                                                                                                                                                                                                                                                International Players Dominate Despite Significant Rise of Domestic Players

                                                                                                                                                                                                                                                                                  Producers Choose Very Diverse Strategies To Succeed in Dietary Supplements

                                                                                                                                                                                                                                                                                    Category Data

                                                                                                                                                                                                                                                                                      Table 48 Sales of Dietary Supplements by Category: Value 2013-2018

                                                                                                                                                                                                                                                                                        Table 49 Sales of Dietary Supplements by Category: % Value Growth 2013-2018

                                                                                                                                                                                                                                                                                          Table 50 Sales of Dietary Supplements by Positioning: % Value 2013-2018

                                                                                                                                                                                                                                                                                            Table 51 Sales of Fish Oils/Omega Fatty Acids by Type: % Value 2013-2018

                                                                                                                                                                                                                                                                                              Table 52 NBO Company Shares of Dietary Supplements: % Value 2014-2018

                                                                                                                                                                                                                                                                                                Table 53 LBN Brand Shares of Dietary Supplements: % Value 2015-2018

                                                                                                                                                                                                                                                                                                  Table 54 Forecast Sales of Dietary Supplements by Category: Value 2018-2023

                                                                                                                                                                                                                                                                                                    Table 55 Forecast Sales of Dietary Supplements by Category: % Value Growth 2018-2023

                                                                                                                                                                                                                                                                                                      Headlines

                                                                                                                                                                                                                                                                                                        Prospects

                                                                                                                                                                                                                                                                                                          Legislation on OTC Products Impacts Vitamins

                                                                                                                                                                                                                                                                                                            Vitamins Is A Developing Category

                                                                                                                                                                                                                                                                                                              Established Brands and New Players Tend To Use Different Channels

                                                                                                                                                                                                                                                                                                                Competitive Landscape

                                                                                                                                                                                                                                                                                                                  Leaders Maintain Dominance in Vitamins

                                                                                                                                                                                                                                                                                                                    Domestic Producers Continue Active Development

                                                                                                                                                                                                                                                                                                                      Private Label Enters the Category

                                                                                                                                                                                                                                                                                                                        Category Data

                                                                                                                                                                                                                                                                                                                          Table 56 Sales of Vitamins by Category: Value 2013-2018

                                                                                                                                                                                                                                                                                                                            Table 57 Sales of Vitamins by Category: % Value Growth 2013-2018

                                                                                                                                                                                                                                                                                                                              Table 58 Sales of Multivitamins by Positioning: % Value 2013-2018

                                                                                                                                                                                                                                                                                                                                Table 59 NBO Company Shares of Vitamins: % Value 2014-2018

                                                                                                                                                                                                                                                                                                                                  Table 60 LBN Brand Shares of Vitamins: % Value 2015-2018

                                                                                                                                                                                                                                                                                                                                    Table 61 Forecast Sales of Vitamins by Category: Value 2018-2023

                                                                                                                                                                                                                                                                                                                                      Table 62 Forecast Sales of Vitamins by Category: % Value Growth 2018-2023

                                                                                                                                                                                                                                                                                                                                        Headlines

                                                                                                                                                                                                                                                                                                                                          Prospects

                                                                                                                                                                                                                                                                                                                                            Government Efforts To Promote Healthy Living Influence Weight Management

                                                                                                                                                                                                                                                                                                                                              Price Competition Prevents Meal Replacement Observing Fastest Growth

                                                                                                                                                                                                                                                                                                                                                Developments in Dietary Supplements Also Impact Weight Management

                                                                                                                                                                                                                                                                                                                                                  Competitive Landscape

                                                                                                                                                                                                                                                                                                                                                    Leader Remains the Same Despite Weakening Position

                                                                                                                                                                                                                                                                                                                                                      International Players Dominate Weight Management

                                                                                                                                                                                                                                                                                                                                                        Distribution Commonly Defines Success of Weight Management Products

                                                                                                                                                                                                                                                                                                                                                          Category Data

                                                                                                                                                                                                                                                                                                                                                            Table 63 Sales of Weight Management and Wellbeing by Category: Value 2013-2018

                                                                                                                                                                                                                                                                                                                                                              Table 64 Sales of Weight Management and Wellbeing by Category: % Value Growth 2013-2018

                                                                                                                                                                                                                                                                                                                                                                Table 65 NBO Company Shares of Weight Management and Wellbeing: % Value 2014-2018

                                                                                                                                                                                                                                                                                                                                                                  Table 66 LBN Brand Shares of Weight Management and Wellbeing: % Value 2015-2018

                                                                                                                                                                                                                                                                                                                                                                    Table 67 Forecast Sales of Weight Management and Wellbeing by Category: Value 2018-2023

                                                                                                                                                                                                                                                                                                                                                                      Table 68 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2018-2023

                                                                                                                                                                                                                                                                                                                                                                        Headlines

                                                                                                                                                                                                                                                                                                                                                                          Prospects

                                                                                                                                                                                                                                                                                                                                                                            Herbal/traditional Products Observes Positive Development

                                                                                                                                                                                                                                                                                                                                                                              Herbal/traditional Paediatric Dietary Supplements Has Greatest Potential for Growth

                                                                                                                                                                                                                                                                                                                                                                                Status of Dietary Supplements Benefits Herbal/traditional Products

                                                                                                                                                                                                                                                                                                                                                                                  Competitive Landscape

                                                                                                                                                                                                                                                                                                                                                                                    Bionorica Remains the Leading Producer in Estonia

                                                                                                                                                                                                                                                                                                                                                                                      International Players Lead Sales

                                                                                                                                                                                                                                                                                                                                                                                        Distribution and Brand Awareness Are Expected To Remain Key

                                                                                                                                                                                                                                                                                                                                                                                          Category Data

                                                                                                                                                                                                                                                                                                                                                                                            Table 69 Sales of Herbal/Traditional Products: Value 2013-2018

                                                                                                                                                                                                                                                                                                                                                                                              Table 70 Sales of Herbal/Traditional Products: % Value Growth 2013-2018

                                                                                                                                                                                                                                                                                                                                                                                                Table 71 NBO Company Shares of Herbal/Traditional Products: % Value 2014-2018

                                                                                                                                                                                                                                                                                                                                                                                                  Table 72 LBN Brand Shares of Herbal/Traditional Products: % Value 2015-2018

                                                                                                                                                                                                                                                                                                                                                                                                    Table 73 Forecast Sales of Herbal/Traditional Products: Value 2018-2023

                                                                                                                                                                                                                                                                                                                                                                                                      Table 74 Forecast Sales of Herbal/Traditional Products: % Value Growth 2018-2023

                                                                                                                                                                                                                                                                                                                                                                                                        Headlines

                                                                                                                                                                                                                                                                                                                                                                                                          Prospects

                                                                                                                                                                                                                                                                                                                                                                                                            Changing Consumer Attitudes Benefit the Category

                                                                                                                                                                                                                                                                                                                                                                                                              Paediatric Ibuprofen Has Greatest Potential for Growth

                                                                                                                                                                                                                                                                                                                                                                                                                Dominance of OTC Products Defines Distribution Channels

                                                                                                                                                                                                                                                                                                                                                                                                                  Competitive Landscape

                                                                                                                                                                                                                                                                                                                                                                                                                    Reckitt Benckiser Poland Secures A Leading Position in 2018

                                                                                                                                                                                                                                                                                                                                                                                                                      Paediatric Vitamins and Dietary Supplements Is Expected To Drive Innovation

                                                                                                                                                                                                                                                                                                                                                                                                                        Producers Are Expected To Focus on Brand Awareness

                                                                                                                                                                                                                                                                                                                                                                                                                          Category Data

                                                                                                                                                                                                                                                                                                                                                                                                                            Table 75 Sales of Paediatric Consumer Health by Category: Value 2013-2018

                                                                                                                                                                                                                                                                                                                                                                                                                              Table 76 Sales of Paediatric Consumer Health by Category: % Value Growth 2013-2018

                                                                                                                                                                                                                                                                                                                                                                                                                                Table 77 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2015-2018

                                                                                                                                                                                                                                                                                                                                                                                                                                  Table 78 Forecast Sales of Paediatric Consumer Health by Category: Value 2018-2023

                                                                                                                                                                                                                                                                                                                                                                                                                                    Table 79 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2018-2023

                                                                                                                                                                                                                                                                                                                                                                                                                                    Despite positive growth for most categories due to the reviving economy and improving purchasing power, the general performance of consumer health products could be defined as stable in terms of regulatory changes and lack of any significant trend or development that would bring significant changes.

                                                                                                                                                                                                                                                                                                                                                                                                                                    Euromonitor International's Consumer Health in Estonia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. Forecasts to 2023 illustrate how the market is set to change.

                                                                                                                                                                                                                                                                                                                                                                                                                                    Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.

                                                                                                                                                                                                                                                                                                                                                                                                                                    Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

                                                                                                                                                                                                                                                                                                                                                                                                                                    Why buy this report?
                                                                                                                                                                                                                                                                                                                                                                                                                                    * Get a detailed picture of the Consumer Health market;
                                                                                                                                                                                                                                                                                                                                                                                                                                    * Pinpoint growth sectors and identify factors driving change;
                                                                                                                                                                                                                                                                                                                                                                                                                                    * Understand the competitive environment, the market’s major players and leading brands;
                                                                                                                                                                                                                                                                                                                                                                                                                                    * Use five-year forecasts to assess how the market is predicted to develop.

                                                                                                                                                                                                                                                                                                                                                                                                                                    Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

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