Consumer Health in Australia
Table of Content
CONSUMER HEALTH IN AUSTRALIA
Euromonitor International
February 2019
LIST OF CONTENTS AND TABLES
Executive Summary
Regulation and Shifting Demand for Vitamins and Dietary Supplement Define Industry
Consumer Health Products Remain Popular in Australia But Sales Slow Down
Acquisitions of Local Companies Continue
Distribution Continues To Evolve As the Presence of Discount Pharmacies Increases
the Trend Towards Self-care Management Set To Support Consumer Health Sales
Market Indicators
Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2013-2018
Table 2 Life Expectancy at Birth 2013-2018
Market Data
Table 3 Sales of Consumer Health by Category: Value 2013-2018
Table 4 Sales of Consumer Health by Category: % Value Growth 2013-2018
Table 5 NBO Company Shares of Consumer Health: % Value 2014-2018
Table 6 LBN Brand Shares of Consumer Health: % Value 2015-2018
Table 7 Penetration of Private Label in Consumer Health by Category: % Value 2013-2018
Table 8 Distribution of Consumer Health by Format: % Value 2013-2018
Table 9 Distribution of Consumer Health by Format and Category: % Value 2018
Table 10 Forecast Sales of Consumer Health by Category: Value 2018-2023
Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2018-2023
Appendix
OTC Registration and Classification
Vitamins and Dietary Supplements Registration and Classification
Self-medication/self-care and Preventive Medicine
Switches
Summary 1 OTC: Switches
Definitions
Sources
Summary 2 Research Sources
Headlines
Prospects
Reverse Switch Has A Negative Impact on Sales of Analgesics
Alternative Analgesics for Mild Pain Likely To Fill the Gap Left by Codeine's Withdrawal
Ageing Population Set To Spur Growth in Analgesics
Competitive Landscape
Gsk Consumer Healthcare Continues To Lead in Analgesics
Companies Respond To the Ban on OTC Sales of Codeine
Panadol Bounces Back Despite Strong Competition From Generics
Category Data
Table 12 Sales of Analgesics by Category: Value 2013-2018
Table 13 Sales of Analgesics by Category: % Value Growth 2013-2018
Table 14 Sales of Topical Analgesics/Anaesthetic by Format: % Value 2013-2018
Table 15 NBO Company Shares of Analgesics: % Value 2014-2018
Table 16 LBN Brand Shares of Analgesics: % Value 2015-2018
Table 17 Forecast Sales of Analgesics by Category: Value 2018-2023
Table 18 Forecast Sales of Analgesics by Category: % Value Growth 2018-2023
Headlines
Prospects
Sleep Disorders An Increasing Concern for Many Australians
National Parliamentary Inquiry Set To Address High Prevalence of Sleep Disorders
Sales Growth To Be Supported by Rising Digital Device Usage and Population Ageing
Competitive Landscape
the Competitive Landscape of Sleep Aids Is Led by Australian Companies
Internet Retailing Registers Strong Sales Growth in Sleep Aids, To the Detriment of Direct Selling and Homeshopping
Category Data
Table 19 Sales of Sleep Aids: Value 2013-2018
Table 20 Sales of Sleep Aids: % Value Growth 2013-2018
Table 21 NBO Company Shares of Sleep Aids: % Value 2014-2018
Table 22 LBN Brand Shares of Sleep Aids: % Value 2015-2018
Table 23 Forecast Sales of Sleep Aids: Value 2018-2023
Table 24 Forecast Sales of Sleep Aids: % Value Growth 2018-2023
Headlines
Prospects
Response To the November 2016 Thunderstorm Asthma Event Continues To Drive Growth in Allergy Remedies
2018 Ban on OTC Sale of Codeine-containing Products Has A Huge Impact on Sales
Competitive Landscape
Johnson & Johnson Pacific Continues To Lead
Betadine Brand Continues To Generate Very Strong Growth in Pharyngeal Preparations
Multinational Players Remain Dominant
Category Data
Table 25 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2013-2018
Table 26 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2013-2018
Table 27 Sales of Decongestants by Category: Value 2013-2018
Table 28 Sales of Decongestants by Category: % Value Growth 2013-2018
Table 29 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2014-2018
Table 30 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2015-2018
Table 31 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2018-2023
Table 32 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2018-2023
Headlines
Prospects
Dermatologicals Set To Remain A Highly Mature Category
Demographic Trends and the Ageing of the Population To Continue Supporting Growth
Penciclovir Switch Has Little Effect on Sales Due To Limited Awareness and Low Sales
Competitive Landscape
International Players Continue To Lead Due To Their Strong Brand Portfolios
Bayer's Bepanthen Is the Most Dynamic Dermatologicals Brand in 2018
Drugstores/parapharmacies Continues To Gain Relevance
Category Data
Table 33 Sales of Dermatologicals by Category: Value 2013-2018
Table 34 Sales of Dermatologicals by Category: % Value Growth 2013-2018
Table 35 NBO Company Shares of Dermatologicals: % Value 2014-2018
Table 36 LBN Brand Shares of Dermatologicals: % Value 2015-2018
Table 37 LBN Brand Shares of Hair Loss Treatments: % Value 2015-2018
Table 38 Forecast Sales of Dermatologicals by Category: Value 2018-2023
Table 39 Forecast Sales of Dermatologicals by Category: % Value Growth 2018-2023
Headlines
Prospects
Modern Lifestyles and the Ageing Population Influence Sales of Digestive Remedies
Scheduling Changes Benefit Proton Pump Inhibitors
Lifestyle Changes and Preventative Approach To Digestive Health To Limit Sales Growth
Competitive Landscape
Johnson & Johnson Pacific Leads Digestive Remedies in Australia
Pfizer Is Again the Most Dynamic Player in Digestive Remedies
Dietary Supplements Gaining Relevance in Digestive Health
Category Data
Table 40 Sales of Digestive Remedies by Category: Value 2013-2018
Table 41 Sales of Digestive Remedies by Category: % Value Growth 2013-2018
Table 42 NBO Company Shares of Digestive Remedies: % Value 2014-2018
Table 43 LBN Brand Shares of Digestive Remedies: % Value 2015-2018
Table 44 Forecast Sales of Digestive Remedies by Category: Value 2018-2023
Table 45 Forecast Sales of Digestive Remedies by Category: % Value Growth 2018-2023
Headlines
Prospects
Moderate Sales Growth Set To Be Based on the Launch of More Targeted Products
Increased Screen Time Set To Continues Boosting Demand for Eye Care Products
Retail Distribution Continues To Evolve As Discount Pharmacies Make Their Mark
Competitive Landscape
International Companies and Brands Remain at the Forefront of Eye Care
Allergan Again the Most Dynamic Player in A Highly Competitive Category
Innovation Set To Be A Major Driver of Growth
Category Data
Table 46 Sales of Eye Care by Category: Value 2013-2018
Table 47 Sales of Eye Care by Category: % Value Growth 2013-2018
Table 48 Sales of Standard Eye Care by Format: % Value 2013-2018
Table 49 Sales of Standard Eye Care by Positioning: % Value 2013-2018
Table 50 NBO Company Shares of Eye Care: % Value 2014-2018
Table 51 LBN Brand Shares of Eye Care: % Value 2015-2018
Table 52 Forecast Sales of Eye Care by Category: Value 2018-2023
Table 53 Forecast Sales of Eye Care by Category: % Value Growth 2018-2023
Headlines
Prospects
Changes in Taxation for Tobacco Products Benefit Nrt Smoking Cessation Aids
the Jury Remains Out As To Whether Vapour Devices Pose A Threat To Nrt
Slower Growth Expected To Be Seen During the Forecast Period
Competitive Landscape
Nicorette and Nicabate Remain the Leading Brands, Underlining the Dominance of Major International Players
Perrigo Australia Launches Nicotinell Therapy Pack
Category Indicators
Table 54 Number of Smokers by Gender 2013-2018
Category Data
Table 55 Sales of NRT Smoking Cessation Aids by Category: Value 2013-2018
Table 56 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2013-2018
Table 57 Sales of NRT Gum by Flavour: % Value 2013-2018
Table 58 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2014-2018
Table 59 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2015-2018
Table 60 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2018-2023
Table 61 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2018-2023
Headlines
Prospects
Growth Rates Set To Falter As Maturity of Demand Takes Its Toll on Sales
Innovation and the Active Outdoor Lifestyles of Most Australians Support Demand
Further Changes Expected in the Retail Distribution of Wound Care Products
Competitive Landscape
International Brands Remain on Top of Wound Care
Product Licensing Focuses on Cartoon Characters To Appeal To Children
Manuka Honey-infused Dressings Became Available
Category Data
Table 62 Sales of Wound Care by Category: Value 2013-2018
Table 63 Sales of Wound Care by Category: % Value Growth 2013-2018
Table 64 NBO Company Shares of Wound Care: % Value 2014-2018
Table 65 LBN Brand Shares of Wound Care: % Value 2015-2018
Table 66 Forecast Sales of Wound Care by Category: Value 2018-2023
Table 67 Forecast Sales of Wound Care by Category: % Value Growth 2018-2023
Headlines
Prospects
Active Lifestyles and Rising Popularity of Weight Training Continue To Support Growth
Sports Protein Powder Remains Dominant in Sales of Sports Nutrition
Sports Nutrition Targets A Wider Audience
Competitive Landscape
Vitaco Health Australia Pty Ltd Leads A Highly-fragmented Category
Strong Competition and Harsh Trading Conditions Continue To Claim Victims
Category Data
Table 68 Sales of Sports Nutrition by Category: Value 2013-2018
Table 69 Sales of Sports Nutrition by Category: % Value Growth 2013-2018
Table 70 NBO Company Shares of Sports Nutrition: % Value 2014-2018
Table 71 LBN Brand Shares of Sports Nutrition: % Value 2015-2018
Table 72 Forecast Sales of Sports Nutrition by Category: Value 2018-2023
Table 73 Forecast Sales of Sports Nutrition by Category: % Value Growth 2018-2023
Headlines
Prospects
the Increasing Fortification of Food With Dietary Supplements Presents Threat To Sales
Circumin and Probiotics Continue To Attract Consumers
Demand Among Chinese Consumers Remains Strong Despite Having Cooled Slightly
Competitive Landscape
Swisse Wellness Leads the Category, Ahead of Blackmores
Nature's Care Deal Further Evidence of Chinese Interest in Australian Dietary Supplements Manufacturers
New Product Launches Continue To Expand the Range of Products Available
Category Data
Table 74 Sales of Dietary Supplements by Category: Value 2013-2018
Table 75 Sales of Dietary Supplements by Category: % Value Growth 2013-2018
Table 76 Sales of Dietary Supplements by Positioning: % Value 2013-2018
Table 77 Sales of Fish Oils/Omega Fatty Acids by Type: % Value 2013-2018
Table 78 NBO Company Shares of Dietary Supplements: % Value 2014-2018
Table 79 LBN Brand Shares of Dietary Supplements: % Value 2015-2018
Table 80 Forecast Sales of Dietary Supplements by Category: Value 2018-2023
Table 81 Forecast Sales of Dietary Supplements by Category: % Value Growth 2018-2023
Headlines
Prospects
Steady Growth Continues To Be Supported by Demand From Chinese Consumers
New Flavours and Delivery Formats Continue To Spur Demand
Further Changes Expected in the Retail Distribution of Vitamins
Competitive Landscape
Blackmores Ltd Maintains Its Slender Lead Over Sanofi-aventis and Swisse Wellness
Nature's Care the Latest Australian Player To Be Acquired by Chinese Interests
Blackmores Taps Into Rising Demand for Paediatric Products With New Launch
Category Data
Table 82 Sales of Vitamins by Category: Value 2013-2018
Table 83 Sales of Vitamins by Category: % Value Growth 2013-2018
Table 84 Sales of Multivitamins by Positioning: % Value 2013-2018
Table 85 NBO Company Shares of Vitamins: % Value 2014-2018
Table 86 LBN Brand Shares of Vitamins: % Value 2015-2018
Table 87 Forecast Sales of Vitamins by Category: Value 2018-2023
Table 88 Forecast Sales of Vitamins by Category: % Value Growth 2018-2023
Headlines
Prospects
Shift To A More Holistic Approach To Weight Loss Set To Suppress Sales Growth
Supplement Nutrition Drinks Continues To Lead Growth
Shifting Retail Landscape Set To Influence Sales Trends
Competitive Landscape
Herbalife Still the Leading Player in A Fragmented Category
Shifts in Demand Encourage Companies To Change Their Promotional Strategies
Nestlé's Optifast Vlcd Campaign Shows the Way Forward
Category Data
Table 89 Sales of Weight Management and Wellbeing by Category: Value 2013-2018
Table 90 Sales of Weight Management and Wellbeing by Category: % Value Growth 2013-2018
Table 91 NBO Company Shares of Weight Management and Wellbeing: % Value 2014-2018
Table 92 LBN Brand Shares of Weight Management and Wellbeing: % Value 2015-2018
Table 93 Forecast Sales of Weight Management and Wellbeing by Category: Value 2018-2023
Table 94 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2018-2023
Headlines
Prospects
Growing Interest in Herbal/traditional Products As Part of A Holistic Healthy Lifestyle
Strong Growth Expected in Herbal/traditional Topical Analgesics
Herbal/traditional Sleep Aids To Benefit From Increasing Concerns Over Sleep Disorders
Competitive Landscape
Blackmores Remains in the Leading Position in Herbal/traditional Products
Local Players Remain Among the Category Leaders Despite Foreign Part-ownership
Innovation and New Launches Still at the Forefront of the Leading Players' Strategies
Category Data
Table 95 Sales of Herbal/Traditional Products by Category: Value 2013-2018
Table 96 Sales of Herbal/Traditional Products by Category: % Value Growth 2013-2018
Table 97 NBO Company Shares of Herbal/Traditional Products: % Value 2014-2018
Table 98 LBN Brand Shares of Herbal/Traditional Products: % Value 2015-2018
Table 99 Forecast Sales of Herbal/Traditional Products by Category: Value 2018-2023
Table 100 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2018-2023
Headlines
Prospects
Low Birth Rate Has Little Negative Effect As Delayed, Smaller Families Mean More Affluent Parents
Paediatric Vitamins and Dietary Supplements Is Still the Largest Category
Sales Growth in Paediatric Vitamins and Dietary Supplements Due To Innovation
Competitive Landscape
Pharmacare Laboratories Continues To Lead
Local Players Vie With Major Multinationals
Innovation Remains A Strong Theme in Paediatric Consumer Health
Category Data
Table 101 Sales of Paediatric Consumer Health by Category: Value 2013-2018
Table 102 Sales of Paediatric Consumer Health by Category: % Value Growth 2013-2018
Table 103 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2015-2018
Table 104 NBO Company Shares of Paediatric Consumer Health: % Value 2014-2018
Table 105 LBN Brand Shares of Paediatric Consumer Health: % Value 2015-2018
Table 106 Forecast Sales of Paediatric Consumer Health by Category: Value 2018-2023
Table 107 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2018-2023
Description
Sales of consumer health products slowed down in Australia in 2018 as changes in regulation and flagging demand for vitamins and dietary supplements among Chinese consumers impacted sales in major categories. In addition, sales of several OTC products including analgesics and cough, cold and allergy drugs were affected by the decision of the Therapeutic Goods Administration (TGA) to reschedule OTC medicines containing codeine to Rx status from 2018. The performance of consumer health was also in...
Euromonitor International's Consumer Health in Australia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. Forecasts to 2023 illustrate how the market is set to change.
Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Consumer Health market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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