CONSUMER HEALTH IN NIGERIA

Euromonitor International

February 2019

LIST OF CONTENTS AND TABLES

Executive Summary

Rapid Change in Urban, Middle-class Population and Youth Dominance Drives Growth in Consumer Health

Increased Prices of Essential Medications Restricts Growth in 2018, Although Sales Improve Compared To 2017

Local Players Lead Sales of Consumer Health Products in Nigeria

Drug Distribution Network in Nigeria and Effect on Human Health

Strong Growth Expected for Consumer Health in Nigeria Over the Forecast Period

Market Indicators

Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2013-2018

Table 2 Life Expectancy at Birth 2013-2018

Market Data

Table 3 Sales of Consumer Health by Category: Value 2013-2018

Table 4 Sales of Consumer Health by Category: % Value Growth 2013-2018

Table 5 NBO Company Shares of Consumer Health: % Value 2014-2018

Table 6 LBN Brand Shares of Consumer Health: % Value 2015-2018

Table 7 Penetration of Private Label in Consumer Health by Category: % Value 2013-2018

Table 8 Distribution of Consumer Health by Format: % Value 2013-2018

Table 9 Distribution of Consumer Health by Format and Category: % Value 2018

Table 10 Forecast Sales of Consumer Health by Category: Value 2018-2023

Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2018-2023

Appendix

OTC Registration and Classification

Vitamins and Dietary Supplements Registration and Classification

Self-medication/self-care and Preventive Medicine

Switches

Sources

Summary 1 Research Sources

Headlines

Prospects

Arduous Working Conditions Contribute To Use of Painkillers

Strong Growth Shown by Affordable and Available Acetaminophen

Other Analgesics Expected To Perform Well

Competitive Landscape

Top Three Continue To Dominate Analgesics

Category Data

Table 12 Sales of Analgesics by Category: Value 2013-2018

Table 13 Sales of Analgesics by Category: % Value Growth 2013-2018

Table 14 Sales of Topical Analgesics/Anaesthetic by Format: % Value 2013-2018

Table 15 NBO Company Shares of Analgesics: % Value 2014-2018

Table 16 LBN Brand Shares of Analgesics: % Value 2015-2018

Table 17 Forecast Sales of Analgesics by Category: Value 2018-2023

Table 18 Forecast Sales of Analgesics by Category: % Value Growth 2018-2023

Prospects

Headlines

Prospects

Pollution and Unhealthy Living Conditions Drive Demand for Category Products

Cough Remedies and Combination Products Will Enjoy Strongest Growth

Other Cough, Cold and Allergy Remedies Expected To Perform Well

Competitive Landscape

Procter & Gamble Nigeria Ltd Leads With Vicks Umbrella Brand

Gsk Ranks Second With Actifed Combination Products Brand

May & Baker Shifts To Herbal Offerings

Category Data

Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2013-2018

Table 20 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2013-2018

Table 21 Sales of Decongestants by Category: Value 2013-2018

Table 22 Sales of Decongestants by Category: % Value Growth 2013-2018

Table 23 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2014-2018

Table 24 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2015-2018

Table 25 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2018-2023

Table 26 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2018-2023

Headlines

Prospects

Rising Population and Infection Rates Drive Demand

Medicated Shampoos Shows Greatest Dynamism

Other Categories Enjoy Healthy Growth

Competitive Landscape

Neimeth Leads Dermatologicals With Its Ncp Antiseptic Brand

Other Leading Players in Dermatologicals

Category Data

Table 27 Sales of Dermatologicals by Category: Value 2013-2018

Table 28 Sales of Dermatologicals by Category: % Value Growth 2013-2018

Table 29 NBO Company Shares of Dermatologicals: % Value 2014-2018

Table 30 LBN Brand Shares of Dermatologicals: % Value 2015-2018

Table 31 Forecast Sales of Dermatologicals by Category: Value 2018-2023

Table 32 Forecast Sales of Dermatologicals by Category: % Value Growth 2018-2023

Headlines

Prospects

Unhealthy Lifestyles Drive Demand for Digestive Remedies

Antacids Dominates Digestive Remedies

Competitive Landscape

Top Three Hold Over Half of Category Value

Global Multinational Subsidiaries Lead in Laxatives

Other Players Gaining Recognition

Category Data

Table 33 Sales of Digestive Remedies by Category: Value 2013-2018

Table 34 Sales of Digestive Remedies by Category: % Value Growth 2013-2018

Table 35 NBO Company Shares of Digestive Remedies: % Value 2014-2018

Table 36 LBN Brand Shares of Digestive Remedies: % Value 2015-2018

Table 37 Forecast Sales of Digestive Remedies by Category: Value 2018-2023

Table 38 Forecast Sales of Digestive Remedies by Category: % Value Growth 2018-2023

Headlines

Prospects

Rising Pollution Levels Drive Demand

Eye Problems Lead To Demand for Higher Quality Care Products

Demand for Fewer Side Effects

Competitive Landscape

Drugfield Pharmaceuticals Benefits From Popular Brands in Both Standard and Allergy Eye Care

Spersallerg Eye Drops Leads Allergy Eye Care and Elisca Eye Drops Leads Standard Eye Care

Category Data

Table 39 Sales of Eye Care by Category: Value 2013-2018

Table 40 Sales of Eye Care by Category: % Value Growth 2013-2018

Table 41 Sales of Standard Eye Care by Format: % Value 2013-2018

Table 42 Sales of Standard Eye Care by Positioning: % Value 2013-2018

Table 43 NBO Company Shares of Eye Care: % Value 2014-2018

Table 44 LBN Brand Shares of Eye Care: % Value 2015-2018

Table 45 Forecast Sales of Eye Care by Category: Value 2018-2023

Table 46 Forecast Sales of Eye Care by Category: % Value Growth 2018-2023

Prospects

Headlines

Prospects

Safety Awareness Drives Demand

Product Ranges Expand

Expansion of Modern Retail Boosts Sales

Competitive Landscape

Beiersdorf AG Leads Wound Care With Elastopast Brand

Local Players Discouraged by High Barriers To Entry

Category Data

Table 47 Sales of Wound Care by Category: Value 2013-2018

Table 48 Sales of Wound Care by Category: % Value Growth 2013-2018

Table 49 NBO Company Shares of Wound Care: % Value 2014-2018

Table 50 LBN Brand Shares of Wound Care: % Value 2015-2018

Table 51 Forecast Sales of Wound Care by Category: Value 2018-2023

Table 52 Forecast Sales of Wound Care by Category: % Value Growth 2018-2023

Prospects

Headlines

Prospects

Unbalanced Diets Leading To Demand for Supplements

Combination and Children's Products Perform Well

Competitive Landscape

Two Companies Hold Strong Share of Category

Local Players Compete With Multinationals

Category Data

Table 53 Sales of Dietary Supplements by Category: Value 2013-2018

Table 54 Sales of Dietary Supplements by Category: % Value Growth 2013-2018

Table 55 Sales of Dietary Supplements by Positioning: % Value 2013-2018

Table 56 Sales of Fish Oils/Omega Fatty Acids by Type: % Value 2013-2018

Table 57 NBO Company Shares of Dietary Supplements: % Value 2014-2018

Table 58 LBN Brand Shares of Dietary Supplements: % Value 2015-2018

Table 59 Forecast Sales of Dietary Supplements by Category: Value 2018-2023

Table 60 Forecast Sales of Dietary Supplements by Category: % Value Growth 2018-2023

Headlines

Prospects

Availability and Affordability Drive Healthy Growth

Complementary With Other Drugs

Competitive Landscape

Wide Product Range Underpins Emzor's Leading Position in the Category

Category Data

Table 61 Sales of Vitamins by Category: Value 2013-2018

Table 62 Sales of Vitamins by Category: % Value Growth 2013-2018

Table 63 Sales of Multivitamins by Positioning: % Value 2013-2018

Table 64 NBO Company Shares of Vitamins: % Value 2014-2018

Table 65 LBN Brand Shares of Vitamins: % Value 2015-2018

Table 66 Forecast Sales of Vitamins by Category: Value 2018-2023

Table 67 Forecast Sales of Vitamins by Category: % Value Growth 2018-2023

Headlines

Prospects

Desire To Look Healthy and in Shape Drives Demand

Slimming Teas Enjoys Fastest Growth

Competitive Landscape

Edmark Leads Weight Management and Wellbeing With Its Mrt Complex Brand

Direct Selling Remains Key Channel of Distribution

Category Data

Table 68 Sales of Weight Management and Wellbeing by Category: Value 2013-2018

Table 69 Sales of Weight Management and Wellbeing by Category: % Value Growth 2013-2018

Table 70 NBO Company Shares of Weight Management and Wellbeing: % Value 2014-2018

Table 71 LBN Brand Shares of Weight Management and Wellbeing: % Value 2015-2018

Table 72 Forecast Sales of Weight Management and Wellbeing by Category: Value 2018-2023

Table 73 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2018-2023

Headlines

Prospects

Greater Knowledge and Awareness Drives Demand

Further Regulation Necessary

Ingredients Focus on Heritage and Health Positioning

Competitive Landscape

With Its Vicks Brand Procter & Gamble Leads Herbal/traditional Products

Forever Living Continues To Focus on Direct Selling

Category Data

Table 74 Sales of Herbal/Traditional Products by Category: Value 2013-2018

Table 75 Sales of Herbal/Traditional Products by Category: % Value Growth 2013-2018

Table 76 NBO Company Shares of Herbal/Traditional Products: % Value 2014-2018

Table 77 LBN Brand Shares of Herbal/Traditional Products: % Value 2015-2018

Table 78 Forecast Sales of Herbal/Traditional Products by Category: Value 2018-2023

Table 79 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2018-2023

Headlines

Prospects

Rising Infant Mortality Rate Drives Demand for Paediatric Consumer Health Products

Vitamins and Dietary Supplements and Cough/cold Remedies Show Greatest Dynamism

Competitive Landscape

Wide Product Range and Affordability Underpin Emzor's Leading Position

Affordability A Key Factor

Category Data

Table 80 Sales of Paediatric Consumer Health by Category: Value 2013-2018

Table 81 Sales of Paediatric Consumer Health by Category: % Value Growth 2013-2018

Table 82 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2015-2018

Table 83 NBO Company Shares of Paediatric Consumer Health: % Value 2014-2018

Table 84 LBN Brand Shares of Paediatric Consumer Health: % Value 2015-2018

Table 85 Forecast Sales of Paediatric Consumer Health by Category: Value 2018-2023

Table 86 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2018-2023

Nigeria is an increasingly important market. It is currently home to a growing middle class now estimated at around 50 million, and the increasing population of Nigerians has helped drive demand for medicine in the country. In addition to the increased urban population, market size and product availability, stress and an unsafe environment have exposed people to health concerns. The consumer health market has therefore enjoyed rising demand from consumers’ desire to maintain good health, multipl...

Euromonitor International's Consumer Health in Nigeria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Consumer Health market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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