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Consumer Health in Nigeria

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CONSUMER HEALTH IN NIGERIA

    Euromonitor International

      February 2019

        LIST OF CONTENTS AND TABLES

          Executive Summary

            Rapid Change in Urban, Middle-class Population and Youth Dominance Drives Growth in Consumer Health

              Increased Prices of Essential Medications Restricts Growth in 2018, Although Sales Improve Compared To 2017

                Local Players Lead Sales of Consumer Health Products in Nigeria

                  Drug Distribution Network in Nigeria and Effect on Human Health

                    Strong Growth Expected for Consumer Health in Nigeria Over the Forecast Period

                      Market Indicators

                        Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2013-2018

                          Table 2 Life Expectancy at Birth 2013-2018

                            Market Data

                              Table 3 Sales of Consumer Health by Category: Value 2013-2018

                                Table 4 Sales of Consumer Health by Category: % Value Growth 2013-2018

                                  Table 5 NBO Company Shares of Consumer Health: % Value 2014-2018

                                    Table 6 LBN Brand Shares of Consumer Health: % Value 2015-2018

                                      Table 7 Penetration of Private Label in Consumer Health by Category: % Value 2013-2018

                                        Table 8 Distribution of Consumer Health by Format: % Value 2013-2018

                                          Table 9 Distribution of Consumer Health by Format and Category: % Value 2018

                                            Table 10 Forecast Sales of Consumer Health by Category: Value 2018-2023

                                              Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2018-2023

                                                Appendix

                                                  OTC Registration and Classification

                                                    Vitamins and Dietary Supplements Registration and Classification

                                                      Self-medication/self-care and Preventive Medicine

                                                        Switches

                                                          Sources

                                                            Summary 1 Research Sources

                                                              Headlines

                                                                Prospects

                                                                  Arduous Working Conditions Contribute To Use of Painkillers

                                                                    Strong Growth Shown by Affordable and Available Acetaminophen

                                                                      Other Analgesics Expected To Perform Well

                                                                        Competitive Landscape

                                                                          Top Three Continue To Dominate Analgesics

                                                                            Category Data

                                                                              Table 12 Sales of Analgesics by Category: Value 2013-2018

                                                                                Table 13 Sales of Analgesics by Category: % Value Growth 2013-2018

                                                                                  Table 14 Sales of Topical Analgesics/Anaesthetic by Format: % Value 2013-2018

                                                                                    Table 15 NBO Company Shares of Analgesics: % Value 2014-2018

                                                                                      Table 16 LBN Brand Shares of Analgesics: % Value 2015-2018

                                                                                        Table 17 Forecast Sales of Analgesics by Category: Value 2018-2023

                                                                                          Table 18 Forecast Sales of Analgesics by Category: % Value Growth 2018-2023

                                                                                            Prospects

                                                                                              Headlines

                                                                                                Prospects

                                                                                                  Pollution and Unhealthy Living Conditions Drive Demand for Category Products

                                                                                                    Cough Remedies and Combination Products Will Enjoy Strongest Growth

                                                                                                      Other Cough, Cold and Allergy Remedies Expected To Perform Well

                                                                                                        Competitive Landscape

                                                                                                          Procter & Gamble Nigeria Ltd Leads With Vicks Umbrella Brand

                                                                                                            Gsk Ranks Second With Actifed Combination Products Brand

                                                                                                              May & Baker Shifts To Herbal Offerings

                                                                                                                Category Data

                                                                                                                  Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2013-2018

                                                                                                                    Table 20 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2013-2018

                                                                                                                      Table 21 Sales of Decongestants by Category: Value 2013-2018

                                                                                                                        Table 22 Sales of Decongestants by Category: % Value Growth 2013-2018

                                                                                                                          Table 23 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2014-2018

                                                                                                                            Table 24 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2015-2018

                                                                                                                              Table 25 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2018-2023

                                                                                                                                Table 26 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2018-2023

                                                                                                                                  Headlines

                                                                                                                                    Prospects

                                                                                                                                      Rising Population and Infection Rates Drive Demand

                                                                                                                                        Medicated Shampoos Shows Greatest Dynamism

                                                                                                                                          Other Categories Enjoy Healthy Growth

                                                                                                                                            Competitive Landscape

                                                                                                                                              Neimeth Leads Dermatologicals With Its Ncp Antiseptic Brand

                                                                                                                                                Other Leading Players in Dermatologicals

                                                                                                                                                  Category Data

                                                                                                                                                    Table 27 Sales of Dermatologicals by Category: Value 2013-2018

                                                                                                                                                      Table 28 Sales of Dermatologicals by Category: % Value Growth 2013-2018

                                                                                                                                                        Table 29 NBO Company Shares of Dermatologicals: % Value 2014-2018

                                                                                                                                                          Table 30 LBN Brand Shares of Dermatologicals: % Value 2015-2018

                                                                                                                                                            Table 31 Forecast Sales of Dermatologicals by Category: Value 2018-2023

                                                                                                                                                              Table 32 Forecast Sales of Dermatologicals by Category: % Value Growth 2018-2023

                                                                                                                                                                Headlines

                                                                                                                                                                  Prospects

                                                                                                                                                                    Unhealthy Lifestyles Drive Demand for Digestive Remedies

                                                                                                                                                                      Antacids Dominates Digestive Remedies

                                                                                                                                                                        Competitive Landscape

                                                                                                                                                                          Top Three Hold Over Half of Category Value

                                                                                                                                                                            Global Multinational Subsidiaries Lead in Laxatives

                                                                                                                                                                              Other Players Gaining Recognition

                                                                                                                                                                                Category Data

                                                                                                                                                                                  Table 33 Sales of Digestive Remedies by Category: Value 2013-2018

                                                                                                                                                                                    Table 34 Sales of Digestive Remedies by Category: % Value Growth 2013-2018

                                                                                                                                                                                      Table 35 NBO Company Shares of Digestive Remedies: % Value 2014-2018

                                                                                                                                                                                        Table 36 LBN Brand Shares of Digestive Remedies: % Value 2015-2018

                                                                                                                                                                                          Table 37 Forecast Sales of Digestive Remedies by Category: Value 2018-2023

                                                                                                                                                                                            Table 38 Forecast Sales of Digestive Remedies by Category: % Value Growth 2018-2023

                                                                                                                                                                                              Headlines

                                                                                                                                                                                                Prospects

                                                                                                                                                                                                  Rising Pollution Levels Drive Demand

                                                                                                                                                                                                    Eye Problems Lead To Demand for Higher Quality Care Products

                                                                                                                                                                                                      Demand for Fewer Side Effects

                                                                                                                                                                                                        Competitive Landscape

                                                                                                                                                                                                          Drugfield Pharmaceuticals Benefits From Popular Brands in Both Standard and Allergy Eye Care

                                                                                                                                                                                                            Spersallerg Eye Drops Leads Allergy Eye Care and Elisca Eye Drops Leads Standard Eye Care

                                                                                                                                                                                                              Category Data

                                                                                                                                                                                                                Table 39 Sales of Eye Care by Category: Value 2013-2018

                                                                                                                                                                                                                  Table 40 Sales of Eye Care by Category: % Value Growth 2013-2018

                                                                                                                                                                                                                    Table 41 Sales of Standard Eye Care by Format: % Value 2013-2018

                                                                                                                                                                                                                      Table 42 Sales of Standard Eye Care by Positioning: % Value 2013-2018

                                                                                                                                                                                                                        Table 43 NBO Company Shares of Eye Care: % Value 2014-2018

                                                                                                                                                                                                                          Table 44 LBN Brand Shares of Eye Care: % Value 2015-2018

                                                                                                                                                                                                                            Table 45 Forecast Sales of Eye Care by Category: Value 2018-2023

                                                                                                                                                                                                                              Table 46 Forecast Sales of Eye Care by Category: % Value Growth 2018-2023

                                                                                                                                                                                                                                Prospects

                                                                                                                                                                                                                                  Headlines

                                                                                                                                                                                                                                    Prospects

                                                                                                                                                                                                                                      Safety Awareness Drives Demand

                                                                                                                                                                                                                                        Product Ranges Expand

                                                                                                                                                                                                                                          Expansion of Modern Retail Boosts Sales

                                                                                                                                                                                                                                            Competitive Landscape

                                                                                                                                                                                                                                              Beiersdorf AG Leads Wound Care With Elastopast Brand

                                                                                                                                                                                                                                                Local Players Discouraged by High Barriers To Entry

                                                                                                                                                                                                                                                  Category Data

                                                                                                                                                                                                                                                    Table 47 Sales of Wound Care by Category: Value 2013-2018

                                                                                                                                                                                                                                                      Table 48 Sales of Wound Care by Category: % Value Growth 2013-2018

                                                                                                                                                                                                                                                        Table 49 NBO Company Shares of Wound Care: % Value 2014-2018

                                                                                                                                                                                                                                                          Table 50 LBN Brand Shares of Wound Care: % Value 2015-2018

                                                                                                                                                                                                                                                            Table 51 Forecast Sales of Wound Care by Category: Value 2018-2023

                                                                                                                                                                                                                                                              Table 52 Forecast Sales of Wound Care by Category: % Value Growth 2018-2023

                                                                                                                                                                                                                                                                Prospects

                                                                                                                                                                                                                                                                  Headlines

                                                                                                                                                                                                                                                                    Prospects

                                                                                                                                                                                                                                                                      Unbalanced Diets Leading To Demand for Supplements

                                                                                                                                                                                                                                                                        Combination and Children's Products Perform Well

                                                                                                                                                                                                                                                                          Competitive Landscape

                                                                                                                                                                                                                                                                            Two Companies Hold Strong Share of Category

                                                                                                                                                                                                                                                                              Local Players Compete With Multinationals

                                                                                                                                                                                                                                                                                Category Data

                                                                                                                                                                                                                                                                                  Table 53 Sales of Dietary Supplements by Category: Value 2013-2018

                                                                                                                                                                                                                                                                                    Table 54 Sales of Dietary Supplements by Category: % Value Growth 2013-2018

                                                                                                                                                                                                                                                                                      Table 55 Sales of Dietary Supplements by Positioning: % Value 2013-2018

                                                                                                                                                                                                                                                                                        Table 56 Sales of Fish Oils/Omega Fatty Acids by Type: % Value 2013-2018

                                                                                                                                                                                                                                                                                          Table 57 NBO Company Shares of Dietary Supplements: % Value 2014-2018

                                                                                                                                                                                                                                                                                            Table 58 LBN Brand Shares of Dietary Supplements: % Value 2015-2018

                                                                                                                                                                                                                                                                                              Table 59 Forecast Sales of Dietary Supplements by Category: Value 2018-2023

                                                                                                                                                                                                                                                                                                Table 60 Forecast Sales of Dietary Supplements by Category: % Value Growth 2018-2023

                                                                                                                                                                                                                                                                                                  Headlines

                                                                                                                                                                                                                                                                                                    Prospects

                                                                                                                                                                                                                                                                                                      Availability and Affordability Drive Healthy Growth

                                                                                                                                                                                                                                                                                                        Complementary With Other Drugs

                                                                                                                                                                                                                                                                                                          Competitive Landscape

                                                                                                                                                                                                                                                                                                            Wide Product Range Underpins Emzor's Leading Position in the Category

                                                                                                                                                                                                                                                                                                              Category Data

                                                                                                                                                                                                                                                                                                                Table 61 Sales of Vitamins by Category: Value 2013-2018

                                                                                                                                                                                                                                                                                                                  Table 62 Sales of Vitamins by Category: % Value Growth 2013-2018

                                                                                                                                                                                                                                                                                                                    Table 63 Sales of Multivitamins by Positioning: % Value 2013-2018

                                                                                                                                                                                                                                                                                                                      Table 64 NBO Company Shares of Vitamins: % Value 2014-2018

                                                                                                                                                                                                                                                                                                                        Table 65 LBN Brand Shares of Vitamins: % Value 2015-2018

                                                                                                                                                                                                                                                                                                                          Table 66 Forecast Sales of Vitamins by Category: Value 2018-2023

                                                                                                                                                                                                                                                                                                                            Table 67 Forecast Sales of Vitamins by Category: % Value Growth 2018-2023

                                                                                                                                                                                                                                                                                                                              Headlines

                                                                                                                                                                                                                                                                                                                                Prospects

                                                                                                                                                                                                                                                                                                                                  Desire To Look Healthy and in Shape Drives Demand

                                                                                                                                                                                                                                                                                                                                    Slimming Teas Enjoys Fastest Growth

                                                                                                                                                                                                                                                                                                                                      Competitive Landscape

                                                                                                                                                                                                                                                                                                                                        Edmark Leads Weight Management and Wellbeing With Its Mrt Complex Brand

                                                                                                                                                                                                                                                                                                                                          Direct Selling Remains Key Channel of Distribution

                                                                                                                                                                                                                                                                                                                                            Category Data

                                                                                                                                                                                                                                                                                                                                              Table 68 Sales of Weight Management and Wellbeing by Category: Value 2013-2018

                                                                                                                                                                                                                                                                                                                                                Table 69 Sales of Weight Management and Wellbeing by Category: % Value Growth 2013-2018

                                                                                                                                                                                                                                                                                                                                                  Table 70 NBO Company Shares of Weight Management and Wellbeing: % Value 2014-2018

                                                                                                                                                                                                                                                                                                                                                    Table 71 LBN Brand Shares of Weight Management and Wellbeing: % Value 2015-2018

                                                                                                                                                                                                                                                                                                                                                      Table 72 Forecast Sales of Weight Management and Wellbeing by Category: Value 2018-2023

                                                                                                                                                                                                                                                                                                                                                        Table 73 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2018-2023

                                                                                                                                                                                                                                                                                                                                                          Headlines

                                                                                                                                                                                                                                                                                                                                                            Prospects

                                                                                                                                                                                                                                                                                                                                                              Greater Knowledge and Awareness Drives Demand

                                                                                                                                                                                                                                                                                                                                                                Further Regulation Necessary

                                                                                                                                                                                                                                                                                                                                                                  Ingredients Focus on Heritage and Health Positioning

                                                                                                                                                                                                                                                                                                                                                                    Competitive Landscape

                                                                                                                                                                                                                                                                                                                                                                      With Its Vicks Brand Procter & Gamble Leads Herbal/traditional Products

                                                                                                                                                                                                                                                                                                                                                                        Forever Living Continues To Focus on Direct Selling

                                                                                                                                                                                                                                                                                                                                                                          Category Data

                                                                                                                                                                                                                                                                                                                                                                            Table 74 Sales of Herbal/Traditional Products by Category: Value 2013-2018

                                                                                                                                                                                                                                                                                                                                                                              Table 75 Sales of Herbal/Traditional Products by Category: % Value Growth 2013-2018

                                                                                                                                                                                                                                                                                                                                                                                Table 76 NBO Company Shares of Herbal/Traditional Products: % Value 2014-2018

                                                                                                                                                                                                                                                                                                                                                                                  Table 77 LBN Brand Shares of Herbal/Traditional Products: % Value 2015-2018

                                                                                                                                                                                                                                                                                                                                                                                    Table 78 Forecast Sales of Herbal/Traditional Products by Category: Value 2018-2023

                                                                                                                                                                                                                                                                                                                                                                                      Table 79 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2018-2023

                                                                                                                                                                                                                                                                                                                                                                                        Headlines

                                                                                                                                                                                                                                                                                                                                                                                          Prospects

                                                                                                                                                                                                                                                                                                                                                                                            Rising Infant Mortality Rate Drives Demand for Paediatric Consumer Health Products

                                                                                                                                                                                                                                                                                                                                                                                              Vitamins and Dietary Supplements and Cough/cold Remedies Show Greatest Dynamism

                                                                                                                                                                                                                                                                                                                                                                                                Competitive Landscape

                                                                                                                                                                                                                                                                                                                                                                                                  Wide Product Range and Affordability Underpin Emzor's Leading Position

                                                                                                                                                                                                                                                                                                                                                                                                    Affordability A Key Factor

                                                                                                                                                                                                                                                                                                                                                                                                      Category Data

                                                                                                                                                                                                                                                                                                                                                                                                        Table 80 Sales of Paediatric Consumer Health by Category: Value 2013-2018

                                                                                                                                                                                                                                                                                                                                                                                                          Table 81 Sales of Paediatric Consumer Health by Category: % Value Growth 2013-2018

                                                                                                                                                                                                                                                                                                                                                                                                            Table 82 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2015-2018

                                                                                                                                                                                                                                                                                                                                                                                                              Table 83 NBO Company Shares of Paediatric Consumer Health: % Value 2014-2018

                                                                                                                                                                                                                                                                                                                                                                                                                Table 84 LBN Brand Shares of Paediatric Consumer Health: % Value 2015-2018

                                                                                                                                                                                                                                                                                                                                                                                                                  Table 85 Forecast Sales of Paediatric Consumer Health by Category: Value 2018-2023

                                                                                                                                                                                                                                                                                                                                                                                                                    Table 86 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2018-2023

                                                                                                                                                                                                                                                                                                                                                                                                                    Nigeria is an increasingly important market. It is currently home to a growing middle class now estimated at around 50 million, and the increasing population of Nigerians has helped drive demand for medicine in the country. In addition to the increased urban population, market size and product availability, stress and an unsafe environment have exposed people to health concerns. The consumer health market has therefore enjoyed rising demand from consumers’ desire to maintain good health, multipl...

                                                                                                                                                                                                                                                                                                                                                                                                                    Euromonitor International's Consumer Health in Nigeria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. Forecasts to 2023 illustrate how the market is set to change.

                                                                                                                                                                                                                                                                                                                                                                                                                    Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.

                                                                                                                                                                                                                                                                                                                                                                                                                    Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

                                                                                                                                                                                                                                                                                                                                                                                                                    Why buy this report?
                                                                                                                                                                                                                                                                                                                                                                                                                    * Get a detailed picture of the Consumer Health market;
                                                                                                                                                                                                                                                                                                                                                                                                                    * Pinpoint growth sectors and identify factors driving change;
                                                                                                                                                                                                                                                                                                                                                                                                                    * Understand the competitive environment, the market’s major players and leading brands;
                                                                                                                                                                                                                                                                                                                                                                                                                    * Use five-year forecasts to assess how the market is predicted to develop.

                                                                                                                                                                                                                                                                                                                                                                                                                    Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

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