Consumer Health in Ukraine
Table of Content
CONSUMER HEALTH IN UKRAINE
Euromonitor International
February 2019
LIST OF CONTENTS AND TABLES
Executive Summary
Consumer Health Benefits From Strong Self-medication Habits in Ukraine
Volumes Recover, With Value Dynamics Further Boosted by Rising Prices
Consumer Health Is A Battlefield of Big Players, Including International and Local Ones
Chemists/pharmacies Is the Core Consumer Health Distribution Channel in Ukraine
Mixed But Overall Positive Outlook for Consumer Health
Market Indicators
Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2013-2018
Table 2 Life Expectancy at Birth 2013-2018
Market Data
Table 3 Sales of Consumer Health by Category: Value 2013-2018
Table 4 Sales of Consumer Health by Category: % Value Growth 2013-2018
Table 5 NBO Company Shares of Consumer Health: % Value 2014-2018
Table 6 LBN Brand Shares of Consumer Health: % Value 2015-2018
Table 7 Distribution of Consumer Health by Format: % Value 2013-2018
Table 8 Distribution of Consumer Health by Format and Category: % Value 2018
Table 9 Forecast Sales of Consumer Health by Category: Value 2018-2023
Table 10 Forecast Sales of Consumer Health by Category: % Value Growth 2018-2023
Appendix
OTC Registration and Classification
Vitamins and Dietary Supplements Registration and Classification
Self-medication/self-care and Preventive Medicine
Switches
Summary 1 OTC: Switches
Sources
Summary 2 Research Sources
Headlines
Prospects
Population Ageing - An Important Contributor To Sustaining Demand for Analgesics
Continuous Advertising Campaigns Add To OTC Analgesics Competitiveness
Competitive Landscape
Analgesics - An Area of Strong Competition Between Brands and Generics
New Product Development Expected To Boost Lagging Interest in Stale Category
Paediatric Analgesics Is Nearly Monopolised by Nurofen
Category Data
Table 11 Sales of Analgesics by Category: Value 2013-2018
Table 12 Sales of Analgesics by Category: % Value Growth 2013-2018
Table 13 Sales of Topical Analgesics/Anaesthetic by Format: % Value 2013-2018
Table 14 NBO Company Shares of Analgesics: % Value 2014-2018
Table 15 LBN Brand Shares of Analgesics: % Value 2015-2018
Table 16 Forecast Sales of Analgesics by Category: Value 2018-2023
Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2018-2023
Headlines
Prospects
Unhealthy Lifestyles of Ukrainians Contribute To High Levels of Stress
Herbal-based Sleep Aids in Strong Demand in Ukraine
Competitive Landscape
Local Sleep Aids Attract Ukrainian Consumers
Generic Medicines Erode Potential of Brands in Sleep Aids
Category Data
Table 18 Sales of Sleep Aids: Value 2013-2018
Table 19 Sales of Sleep Aids: % Value Growth 2013-2018
Table 20 NBO Company Shares of Sleep Aids: % Value 2014-2018
Table 21 LBN Brand Shares of Sleep Aids: % Value 2015-2018
Table 22 Forecast Sales of Sleep Aids: Value 2018-2023
Table 23 Forecast Sales of Sleep Aids: % Value Growth 2018-2023
Headlines
Prospects
Ukrainians Not Likely To Let Go of Their Strong Reliance on Self-medication in the Near Future
Ministry of Health Efforts To Reduce Level of Self-medication Not Expected To Have Much Short-term Impact
Cough, Cold and Allergy (hay Fever) Remedies Benefits From Unhealthy External Factors
Competitive Landscape
Cough, Cold and Allergy (hay Fever) Remedies Remains Fragmented
Price Wars - An Important Constituent of Success in the Category
Category Data
Table 24 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2013-2018
Table 25 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2013-2018
Table 26 Sales of Decongestants by Category: Value 2013-2018
Table 27 Sales of Decongestants by Category: % Value Growth 2013-2018
Table 28 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2014-2018
Table 29 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2015-2018
Table 30 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2018-2023
Table 31 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2018-2023
Headlines
Prospects
Unhealthy Lifestyles Leading To Skin Problems and Increased Demand for Dermatologicals in Ukraine
Ageing Population Set To Drive Dermatologicals Sales Ahead
Some Dermatologicals Still Suffer From Stigmas
Competitive Landscape
Multinationals Have Established A Strong Foothold in Dermatologicals in Ukraine
Branded Dermatologicals Prevail Over Generic Products
Wide Assortments, Convenient Formats Boost Appeal of Branded Products
Category Data
Table 32 Sales of Dermatologicals by Category: Value 2013-2018
Table 33 Sales of Dermatologicals by Category: % Value Growth 2013-2018
Table 34 NBO Company Shares of Dermatologicals: % Value 2014-2018
Table 35 LBN Brand Shares of Dermatologicals: % Value 2015-2018
Table 36 LBN Brand Shares of Hair Loss Treatments: % Value 2015-2018
Table 37 Forecast Sales of Dermatologicals by Category: Value 2018-2023
Table 38 Forecast Sales of Dermatologicals by Category: % Value Growth 2018-2023
Headlines
Prospects
Limited Interest in Healthy Lifestyles and Economic Stress Drive Demand for Digestive Remedies
Digestive Enzymes Will Preserve the Strongest Appeal To Ukrainian Consumers
Dietary Supplements Are Expected To Exert Pressure on the Category in Future
Competitive Landscape
International Brands Have A Strong Foothold in Digestive Remedies in Ukraine
Local Manufacturers Compete With Lower Prices
Preference for Generic Domestic Remedies To Continue
Category Data
Table 39 Sales of Digestive Remedies by Category: Value 2013-2018
Table 40 Sales of Digestive Remedies by Category: % Value Growth 2013-2018
Table 41 NBO Company Shares of Digestive Remedies: % Value 2014-2018
Table 42 LBN Brand Shares of Digestive Remedies: % Value 2015-2018
Table 43 Forecast Sales of Digestive Remedies by Category: Value 2018-2023
Table 44 Forecast Sales of Digestive Remedies by Category: % Value Growth 2018-2023
Headlines
Prospects
Growing Incidences of Eye Health Problems Drive Eye Care Sales
Unfavourable Economic Conditions Erode the Potential of Eye Care
Ukrainians Consider Alternative Means of Eye Care
Competitive Landscape
Local Farmak No Longer Heads Eye Care in Ukraine
Category Data
Table 45 Sales of Eye Care by Category: Value 2013-2018
Table 46 Sales of Eye Care by Category: % Value Growth 2013-2018
Table 47 Sales of Standard Eye Care by Format: % Value 2013-2018
Table 48 Sales of Standard Eye Care by Positioning: % Value 2013-2018
Table 49 NBO Company Shares of Eye Care: % Value 2014-2018
Table 50 LBN Brand Shares of Eye Care: % Value 2015-2018
Table 51 Forecast Sales of Eye Care by Category: Value 2018-2023
Table 52 Forecast Sales of Eye Care by Category: % Value Growth 2018-2023
Headlines
Prospects
Rising Cigarette Prices Will Urge More Ukrainians To Stop Smoking
Nrt Smoking Cessation Aids Potential Eroded by Low Purchasing Power
the Category Suffers From Limited Assortments of Nrt Smoking Cessation Aids Formats
Competitive Landscape
Johnson & Johnson Ukraine - the Only Player in the Category
New Product Development - A Way To Stimulate Nrt Smoking Cessation Aids in Future
Category Indicators
Table 53 Number of Smokers by Gender 2013-2018
Category Data
Table 54 Sales of NRT Smoking Cessation Aids by Category: Value 2013-2018
Table 55 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2013-2018
Table 56 Sales of NRT Gum by Flavour: % Value 2013-2018
Table 57 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2014-2018
Table 58 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2015-2018
Table 59 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2018-2023
Table 60 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2018-2023
Headlines
Prospects
Diminishing Consumer Base To Hamper Wound Care
Price - An Important Factor in Wound Care Choice in Ukraine
Sticking Plasters/adhesive Bandages Is the Most Appealing Wound Care Format
Competitive Landscape
Sticking Plasters/adhesive Bandages Players Are Particularly Strong in Wound Care
Innovation and Variety Appeal To Consumers of Wound Care
Category Data
Table 61 Sales of Wound Care by Category: Value 2013-2018
Table 62 Sales of Wound Care by Category: % Value Growth 2013-2018
Table 63 NBO Company Shares of Wound Care: % Value 2014-2018
Table 64 LBN Brand Shares of Wound Care: % Value 2015-2018
Table 65 Forecast Sales of Wound Care by Category: Value 2018-2023
Table 66 Forecast Sales of Wound Care by Category: % Value Growth 2018-2023
Headlines
Prospects
Sports Nutrition Benefits From Widening Assortments and Market Deshadowing
Rise of Ukrainians' Interest in Sports Spurs Sports Nutrition in Ukraine
Economic Factors Remain Decisive for Shaping Consumer Interest in Sports Nutrition
Competitive Landscape
Sports Nutrition Suffers From Fragmentation Due To Uneven Supplies, But Brand Awareness Is Rising
New Players Shaking Up the Landscape
Sports Nutrition Set To Fare Better With More Investments in Brand Image
Category Data
Table 67 Sales of Sports Nutrition by Category: Value 2013-2018
Table 68 Sales of Sports Nutrition by Category: % Value Growth 2013-2018
Table 69 NBO Company Shares of Sports Nutrition: % Value 2014-2018
Table 70 LBN Brand Shares of Sports Nutrition: % Value 2015-2018
Table 71 Forecast Sales of Sports Nutrition by Category: Value 2018-2023
Table 72 Forecast Sales of Sports Nutrition by Category: % Value Growth 2018-2023
Headlines
Prospects
Dietary Supplements Maintain Growth Prospects Through Widening Assortments
High-necessity Dietary Supplements Are Amongst the Most Favoured
Competitive Landscape
Dietary Supplements Remains Fragmented in Ukraine
Direct Selling - A Successful Distribution Format in Dietary Supplements
Category Data
Table 73 Sales of Dietary Supplements by Category: Value 2013-2018
Table 74 Sales of Dietary Supplements by Category: % Value Growth 2013-2018
Table 75 Sales of Dietary Supplements by Positioning: % Value 2013-2018
Table 76 Sales of Fish Oils/Omega Fatty Acids by Type: % Value 2013-2018
Table 77 NBO Company Shares of Dietary Supplements: % Value 2014-2018
Table 78 LBN Brand Shares of Dietary Supplements: % Value 2015-2018
Table 79 Forecast Sales of Dietary Supplements by Category: Value 2018-2023
Table 80 Forecast Sales of Dietary Supplements by Category: % Value Growth 2018-2023
Headlines
Prospects
Preventative Medication Trend Expansion Is Hampered by Economic Factors
Personalisation of Vitamins Will Assist in Stirring Consumer Interest in Such Products
Competitive Landscape
Multinational Players Fare Well in Vitamins in Ukraine
Local Player Ranks Third With Good Quality and Better Prices
Direct Selling Companies Attract Ukrainians With "natural" Vitamins
Category Data
Table 81 Sales of Vitamins by Category: Value 2013-2018
Table 82 Sales of Vitamins by Category: % Value Growth 2013-2018
Table 83 Sales of Multivitamins by Positioning: % Value 2013-2018
Table 84 NBO Company Shares of Vitamins: % Value 2014-2018
Table 85 LBN Brand Shares of Vitamins: % Value 2015-2018
Table 86 Forecast Sales of Vitamins by Category: Value 2018-2023
Table 87 Forecast Sales of Vitamins by Category: % Value Growth 2018-2023
Headlines
Prospects
Unhealthy Lifestyles Force Consumers Into Weight Management and Wellbeing
Quickness and Convenience of Use Attract Consumers To Meal Replacement
Growing Interest in Sports Hampers the Category's Potential
Competitive Landscape
Direct Selling Companies Are Particularly Active in Weight Management and Wellbeing
Weight Management and Wellbeing Does Not Attract Local Companies
Category Data
Table 88 Sales of Weight Management and Wellbeing by Category: Value 2013-2018
Table 89 Sales of Weight Management and Wellbeing by Category: % Value Growth 2013-2018
Table 90 NBO Company Shares of Weight Management and Wellbeing: % Value 2014-2018
Table 91 LBN Brand Shares of Weight Management and Wellbeing: % Value 2015-2018
Table 92 Forecast Sales of Weight Management and Wellbeing by Category: Value 2018-2023
Table 93 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2018-2023
Headlines
Prospects
Ukrainian Nation Has A Strong Herbal Medication Tradition
Natural Alternatives To OTC Medication Set To Be Increasingly Appreciated
Herbal/traditional Medicines Are Popular for Treating Coughs and Sleep Disorders
Competitive Landscape
Multinational Brands Appeal With Efficacy and Strong Brand Image
Local Companies Attract With Generic Assortments
Category Data
Table 94 Sales of Herbal/Traditional Products by Category: Value 2013-2018
Table 95 Sales of Herbal/Traditional Products by Category: % Value Growth 2013-2018
Table 96 NBO Company Shares of Herbal/Traditional Products: % Value 2014-2018
Table 97 LBN Brand Shares of Herbal/Traditional Products: % Value 2015-2018
Table 98 Forecast Sales of Herbal/Traditional Products by Category: Value 2018-2023
Table 99 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2018-2023
Headlines
Prospects
Demographic Situation in Ukraine Does Not Assist Paediatric Consumer Health
Splitting Medicines Into Separate Versions for Children and Adults To Drive Sales
Self-medication of Children Might Be Threatened in Ukraine
Competitive Landscape
International Brands Are Popular in Ukraine
Vitamins and Dietary Supplements for Children - A Popular Niche
Category Data
Table 100 Sales of Paediatric Consumer Health by Category: Value 2013-2018
Table 101 Sales of Paediatric Consumer Health by Category: % Value Growth 2013-2018
Table 102 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2015-2018
Table 103 NBO Company Shares of Paediatric Consumer Health: % Value 2014-2018
Table 104 LBN Brand Shares of Paediatric Consumer Health: % Value 2015-2018
Table 105 Forecast Sales of Paediatric Consumer Health by Category: Value 2018-2023
Table 106 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2018-2023
Description
In 2018 a traditionally strong self-medication habit among Ukrainians continued to significantly impact demand for consumer health products in Ukraine. Even though the government has actively expanded the country’s reimbursement system, consumers still rely on consumer health products, as the assortment of medicines subject to reimbursement is not particularly wide and, additionally, they require a doctor’s prescription. Consumers continue to rely on pharmacists’ advice, which is easy to obtain,...
Euromonitor International's Consumer Health in Ukraine report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. Forecasts to 2023 illustrate how the market is set to change.
Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Consumer Health market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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