Consumer Health in Romania
Table of Content
CONSUMER HEALTH IN ROMANIA
Euromonitor International
February 2019
LIST OF CONTENTS AND TABLES
Executive Summary
Consumer Health Continues To Develop As Positive Influences Spur Growth
Consistent Performance and Strong Growth Indications of A Healthy Industry
Strong Local Companies Compete With Regional Players and Major Multinationals
Chemists/pharmacies Remains Dominant in Consumer Health Distribution
Further Positive Growth Expected, With Paediatric Consumer Health To Lead the Way
Market Indicators
Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2013-2018
Table 2 Life Expectancy at Birth 2013-2018
Market Data
Table 3 Sales of Consumer Health by Category: Value 2013-2018
Table 4 Sales of Consumer Health by Category: % Value Growth 2013-2018
Table 5 NBO Company Shares of Consumer Health: % Value 2014-2018
Table 6 LBN Brand Shares of Consumer Health: % Value 2015-2018
Table 7 Penetration of Private Label in Consumer Health by Category: % Value 2013-2018
Table 8 Distribution of Consumer Health by Format: % Value 2013-2018
Table 9 Distribution of Consumer Health by Format and Category: % Value 2018
Table 10 Forecast Sales of Consumer Health by Category: Value 2018-2023
Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2018-2023
Appendix
OTC Registration and Classification
Vitamins and Dietary Supplements Registration and Classification
Self-medication/self-care and Preventive Medicine
Switches
Sources
Summary 1 Research Sources
Headlines
Prospects
Analgesics Is Slated for Moderate Positive Growth
Paediatric Analgesics Expected To Generate Stronger Growth Over the Forecast Period
Emerging Consumer Trends Set To Influence the Choice of Analgesics
Competitive Landscape
Zentiva and Reckitt Benckiser Continue To Lead Sales
Local Manufacturers Vie With Global Players
Prices Continue To Increase Despite Increasingly Intense Competition
Category Data
Table 12 Sales of Analgesics by Category: Value 2013-2018
Table 13 Sales of Analgesics by Category: % Value Growth 2013-2018
Table 14 Sales of Topical Analgesics/Anaesthetic by Format: % Value 2013-2018
Table 15 NBO Company Shares of Analgesics: % Value 2014-2018
Table 16 LBN Brand Shares of Analgesics: % Value 2015-2018
Table 17 Forecast Sales of Analgesics by Category: Value 2018-2023
Table 18 Forecast Sales of Analgesics by Category: % Value Growth 2018-2023
Headlines
Prospects
Positive Growth Expected in Sleep Aids Over the Forecast Period
Burgeoning Use of Digital Devices Likely To Support Growth in Sales of Sleep Aids
Population Ageing Another Positive Trend in Favour of Sales Growth in Sleep Aids
Competitive Landscape
Gedeon Richter Maintains Its Strong Leading Position in Sleep Aids
Walmark Maintains Second Position As Demand Shifts To Herbal/traditional Products
High Degree of Fragmentation Due To Proliferation of Herbal/traditional Sleep Aids
Category Data
Table 19 Sales of Sleep Aids: Value 2013-2018
Table 20 Sales of Sleep Aids: % Value Growth 2013-2018
Table 21 NBO Company Shares of Sleep Aids: % Value 2014-2018
Table 22 LBN Brand Shares of Sleep Aids: % Value 2015-2018
Table 23 Forecast Sales of Sleep Aids: Value 2018-2023
Table 24 Forecast Sales of Sleep Aids: % Value Growth 2018-2023
Headlines
Prospects
Pre-conditions for High and Rising Sales Likely To Remain in Effect
Increasingly Competitive Labour Market Likely To Support Sales Growth
Shopping Habits Likely To Continue Influencing Sales Trends
Competitive Landscape
Nurofen and Theraflu Remain the Leading Brands in 2018
Biofarm and Terapia Ranbaxy Are the Leading Local Players
Consumer Trust and Loyalty Remain Crucial Factors Influencing Demand
Category Data
Table 25 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2013-2018
Table 26 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2013-2018
Table 27 Sales of Decongestants by Category: Value 2013-2018
Table 28 Sales of Decongestants by Category: % Value Growth 2013-2018
Table 29 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2014-2018
Table 30 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2015-2018
Table 31 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2018-2023
Table 32 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2018-2023
Headlines
Prospects
Dermatologicals Slated for Further Strong Growth Over the Forecast Period
Medicated Shampoos Set To Be the Most Dynamic Dermatologicals Category
Distribution Set To Remain An Influential Factor for Dermatologicals Sales
Competitive Landscape
Bayer Leads Dermatologicals in 2018 Through the Brands Canestan and Bepanthen
Competitive Environment Defined by High Levels of Fragmentation
Lack of Consumer Loyalty Set To Present Challenges To the Leading Players
Category Data
Table 33 Sales of Dermatologicals by Category: Value 2013-2018
Table 34 Sales of Dermatologicals by Category: % Value Growth 2013-2018
Table 35 NBO Company Shares of Dermatologicals: % Value 2014-2018
Table 36 LBN Brand Shares of Dermatologicals: % Value 2015-2018
Table 37 LBN Brand Shares of Hair Loss Treatments: % Value 2015-2018
Table 38 Forecast Sales of Dermatologicals by Category: Value 2018-2023
Table 39 Forecast Sales of Dermatologicals by Category: % Value Growth 2018-2023
Headlines
Prospects
Rising Incidence of Digestive Problems Set To Support Sales Growth
Digestive Remedies Benefits From the Rising Interest in Self-medication
Indigestion and Heartburn Remedies Set To Remain the Largest Product Area
Competitive Landscape
Sanofi Romania Maintains Its Leading Position in Digestive Remedies
Local Players Strong in the Category
the Himalaya Drug Co Registers Strong Growth As Demand Shifts To Herbal Options
Category Data
Table 40 Sales of Digestive Remedies by Category: Value 2013-2018
Table 41 Sales of Digestive Remedies by Category: % Value Growth 2013-2018
Table 42 NBO Company Shares of Digestive Remedies: % Value 2014-2018
Table 43 LBN Brand Shares of Digestive Remedies: % Value 2015-2018
Table 44 Forecast Sales of Digestive Remedies by Category: Value 2018-2023
Table 45 Forecast Sales of Digestive Remedies by Category: % Value Growth 2018-2023
Headlines
Prospects
Further Positive Growth To Be Based on Rising Incomes and Increased Screen Time
Drops Set To Continue Dominating Sales in Eye Care
Consumers Expected To Prefer Preventative Approach To Mild Eye Issues
Competitive Landscape
Reckitt Benckiser Maintains the Lead Despite Johnson & Johnson's Strong Challenge
Johnson & Johnson's Holds Second Position in Eye Care
Fragmentation Likely To Remain A Feature of Eye Care
Category Data
Table 46 Sales of Eye Care by Category: Value 2013-2018
Table 47 Sales of Eye Care by Category: % Value Growth 2013-2018
Table 48 Sales of Standard Eye Care by Format: % Value 2013-2018
Table 49 Sales of Standard Eye Care by Positioning: % Value 2013-2018
Table 50 NBO Company Shares of Eye Care: % Value 2014-2018
Table 51 LBN Brand Shares of Eye Care: % Value 2015-2018
Table 52 Forecast Sales of Eye Care by Category: Value 2018-2023
Table 53 Forecast Sales of Eye Care by Category: % Value Growth 2018-2023
Headlines
Prospects
Nrt Smoking Cessation Aids Set To Benefit From High Smoking Prevalence
Supply of Free Rx Smoking Cessation Aids To Compromise Demand for OTC Options
Lack of Public Awareness of Nrt Smoking Cessation Aids Likely To Harm Growth
Competitive Landscape
Johnson & Johnson Continues To Dominate Sales of Nrt Smoking Cessation Aids
Low Sales Deter New Entrants, Despite Strong Growth Prospects
Category Indicators
Table 54 Number of Smokers by Gender 2013-2018
Category Data
Table 55 Sales of NRT Smoking Cessation Aids by Category: Value 2013-2018
Table 56 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2013-2018
Table 57 Sales of NRT Gum by Flavour: % Value 2013-2018
Table 58 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2014-2018
Table 59 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2015-2018
Table 60 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2018-2023
Table 61 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2018-2023
Headlines
Prospects
Further Positive Growth Set To Characterise Wound Care During the Forecast Period
Innovative Products To Come To the Fore, Boosting Demand for Higher-priced Items
First Aid Kits Set To Remain A Marginal Category, With Sales Dominated by Motorists
Competitive Landscape
Laboratoires Urgo Storms Into the Leading Position in Wound Care in 2018
Mebra SRL Sinks To Second Spot As Its Brands Medplast and Mebra Remain Popular
the Dominance of International Brands Under Threat From Ascendant Local Players
Category Data
Table 62 Sales of Wound Care by Category: Value 2013-2018
Table 63 Sales of Wound Care by Category: % Value Growth 2013-2018
Table 64 NBO Company Shares of Wound Care: % Value 2014-2018
Table 65 LBN Brand Shares of Wound Care: % Value 2015-2018
Table 66 Forecast Sales of Wound Care by Category: Value 2018-2023
Table 67 Forecast Sales of Wound Care by Category: % Value Growth 2018-2023
Headlines
Prospects
Sports Nutrition Slated for A Solid Performance Over the Forecast Period
Strong Growth Expected As Sports Nutrition Hits the Mainstream
Sports Protein Products Set To Remain Dominant
Competitive Landscape
Vp Laboratory Maintains Its Strong Lead With the Vplab Brand
Nutravita SRL Maintains Second Position With the International Brand Isostar
the Competitive Environment Remains Highly Fragmented
Category Data
Table 68 Sales of Sports Nutrition by Category: Value 2013-2018
Table 69 Sales of Sports Nutrition by Category: % Value Growth 2013-2018
Table 70 NBO Company Shares of Sports Nutrition: % Value 2014-2018
Table 71 LBN Brand Shares of Sports Nutrition: % Value 2015-2018
Table 72 Forecast Sales of Sports Nutrition by Category: Value 2018-2023
Table 73 Forecast Sales of Sports Nutrition by Category: % Value Growth 2018-2023
Headlines
Prospects
Further Positive Growth on the Cards for Dietary Supplements
Combination Dietary Supplements Set To Remain the Leading Category
Positioning Likely To Become More Important for Dietary Supplements Marketing
Competitive Landscape
Terapia Ranbaxy Remains the Leading Name in Dietary Supplements
Congestion at the Top of the Rankings
Innovation and New Product Development Likely To Be the Keys To Success
Category Data
Table 74 Sales of Dietary Supplements by Category: Value 2013-2018
Table 75 Sales of Dietary Supplements by Category: % Value Growth 2013-2018
Table 76 Sales of Dietary Supplements by Positioning: % Value 2013-2018
Table 77 Sales of Fish Oils/Omega Fatty Acids by Type: % Value 2013-2018
Table 78 NBO Company Shares of Dietary Supplements: % Value 2014-2018
Table 79 LBN Brand Shares of Dietary Supplements: % Value 2015-2018
Table 80 Forecast Sales of Dietary Supplements by Category: Value 2018-2023
Table 81 Forecast Sales of Dietary Supplements by Category: % Value Growth 2018-2023
Headlines
Prospects
Positive Growth To Be Based on Rising Incomes and Spreading Consumer Awareness
Building Brand Profiles the Key To Greater Consumer Recognition and Higher Sales
Multivitamins Set To Continue Dominating Sales of Vitamins
Competitive Landscape
Hipocrate 2000 Maintains Leadership in Sales of Vitamins
Zdrovit Remains the Leading Vitamins Brand
Domestic Players Thrive in A Highly Fragmented Competitive Environment
Category Data
Table 82 Sales of Vitamins by Category: Value 2013-2018
Table 83 Sales of Vitamins by Category: % Value Growth 2013-2018
Table 84 Sales of Multivitamins by Positioning: % Value 2013-2018
Table 85 NBO Company Shares of Vitamins: % Value 2014-2018
Table 86 LBN Brand Shares of Vitamins: % Value 2015-2018
Table 87 Forecast Sales of Vitamins by Category: Value 2018-2023
Table 88 Forecast Sales of Vitamins by Category: % Value Growth 2018-2023
Headlines
Prospects
Weight Management and Wellbeing Maintains Strong Growth Potential
Slimming Teas Set To Post Very Strong Sales Growth Over the Forecast Period
More Interest in Holistic Approach To Weight Loss Set To Be Influential
Competitive Landscape
Herbalife Rises Above Walmark To Take the Leading Spot in the Category
Walmark Sinks To Second Position As Demand for Its Weight Loss Supplements Slumps
Direct Selling Companies Continue To Develop Stronger Positions
Category Data
Table 89 Sales of Weight Management and Wellbeing by Category: Value 2013-2018
Table 90 Sales of Weight Management and Wellbeing by Category: % Value Growth 2013-2018
Table 91 NBO Company Shares of Weight Management and Wellbeing: % Value 2014-2018
Table 92 LBN Brand Shares of Weight Management and Wellbeing: % Value 2015-2018
Table 93 Forecast Sales of Weight Management and Wellbeing by Category: Value 2018-2023
Table 94 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2018-2023
Headlines
Prospects
Rising Interest in Natural Products To Support Positive Forecast Period Growth
Herbal/traditional Dietary Supplements To Remain the Largest Category
Backing Up Health Claims With Solid Evidence To Become More Important
Competitive Landscape
the Himalaya Drug Co Maintains the Leading Position in 2018
Local Players Hold Their Own Due To Strong Tradition and High Consumer Trust
Fragmentation Continues To Define the Competitive Environment
Category Data
Table 95 Sales of Herbal/Traditional Products by Category: Value 2013-2018
Table 96 Sales of Herbal/Traditional Products by Category: % Value Growth 2013-2018
Table 97 NBO Company Shares of Herbal/Traditional Products: % Value 2014-2018
Table 98 LBN Brand Shares of Herbal/Traditional Products: % Value 2015-2018
Table 99 Forecast Sales of Herbal/Traditional Products by Category: Value 2018-2023
Table 100 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2018-2023
Headlines
Prospects
Paediatric Consumer Health Set for Dynamic Sales Growth
Paediatric Vitamins and Dietary Supplements Slated for the Strongest Growth
Word-of-mouth Set To Remain at the Forefront of Product Promotion in the Category
Competitive Landscape
Fiterman Pharma Maintains the Leading Position in the Category
Biofarm Maintains Second Position in Paediatric Consumer Health
Local Companies Hold Their Own in A Highly Competitive Category
Category Data
Table 101 Sales of Paediatric Consumer Health by Category: Value 2013-2018
Table 102 Sales of Paediatric Consumer Health by Category: % Value Growth 2013-2018
Table 103 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2015-2018
Table 104 NBO Company Shares of Paediatric Consumer Health: % Value 2014-2018
Table 105 LBN Brand Shares of Paediatric Consumer Health: % Value 2015-2018
Table 106 Forecast Sales of Paediatric Consumer Health by Category: Value 2018-2023
Table 107 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2018-2023
Description
Moderate to strong sales growth was seen across consumer health in 2018 as rising incomes and the increasing focus on health and wellbeing supported the development of more favourable conditions for sales growth. The result of these two wider trends has been a strong shift in favour of self-medication and preventative medicine, resulting in strong performances for the key categories of OTC and vitamins and dietary supplements. In addition, 2018 saw the continuation of the Romanian Association of...
Euromonitor International's Consumer Health in Romania report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. Forecasts to 2023 illustrate how the market is set to change.
Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Consumer Health market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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