Consumer Health in Poland
CONSUMER HEALTH IN POLAND
Euromonitor International
February 2019
LIST OF CONTENTS AND TABLES
Executive Summary
Good Economic Situation, Flu Epidemic and Growing Trend Towards Self-care Support Sales
Customers Do Not Distinguish Between OTC Medicines and Dietary Supplements; They Look for Rapid Results
Category Is Very Fragmented and Balanced Between Domestic and International Players
Chemists/pharmacies Remains the Biggest Distribution Channel
Consumer Health in Poland Has A Positive Outlook Over the Medium Term
Market Indicators
Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2013-2018
Table 2 Life Expectancy at Birth 2013-2018
Market Data
Table 3 Sales of Consumer Health by Category: Value 2013-2018
Table 4 Sales of Consumer Health by Category: % Value Growth 2013-2018
Table 5 NBO Company Shares of Consumer Health: % Value 2014-2018
Table 6 LBN Brand Shares of Consumer Health: % Value 2015-2018
Table 7 Distribution of Consumer Health by Format: % Value 2013-2018
Table 8 Distribution of Consumer Health by Format and Category: % Value 2018
Table 9 Forecast Sales of Consumer Health by Category: Value 2018-2023
Table 10 Forecast Sales of Consumer Health by Category: % Value Growth 2018-2023
Appendix
OTC Registration and Classification
Vitamins and Dietary Supplements Registration and Classification
Self-medication/self-care and Preventive Medicine
Switches
Summary 1 OTC: Switches
Sources
Summary 2 Research Sources
Headlines
Prospects
Poles Are Looking for Quick Solutions To Relieve Pain
Advertising Remains the Strongest Stimulus for Growth
Regulatory Risk and Growing Consumer Awareness Are Potentially the Greatest Threats To Further Growth
Competitive Landscape
US Pharmacia Remains Category Leader
Little Innovation But Plenty of Advertising
Analgesics Is Relatively Concentrated and Based on Various Distribution Channels
Category Data
Table 11 Sales of Analgesics by Category: Value 2013-2018
Table 12 Sales of Analgesics by Category: % Value Growth 2013-2018
Table 13 Sales of Topical Analgesics/Anaesthetic by Format: % Value 2013-2018
Table 14 NBO Company Shares of Analgesics: % Value 2014-2018
Table 15 LBN Brand Shares of Analgesics: % Value 2015-2018
Table 16 Forecast Sales of Analgesics by Category: Value 2018-2023
Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2018-2023
Headlines
Prospects
the Number of People Suffering From Sleep Disorders Is Constantly Increasing
Modern Lifestyle Is One of the Major Factors Behind the Increase in the Number of People With Sleep Disorders
An Ageing Society and the Constant Presence of Electronic Devices To Drive Demand
Competitive Landscape
Sleep Aids Is Led by GlaxoSmithKline Consumer Healthcare
International Brands Dominate Sales of Sleep Aids
Competition From Dietary Supplements and Herbal Products Is A Threat
Category Data
Table 18 Sales of Sleep Aids: Value 2013-2018
Table 19 Sales of Sleep Aids: % Value Growth 2013-2018
Table 20 NBO Company Shares of Sleep Aids: % Value 2014-2018
Table 21 LBN Brand Shares of Sleep Aids: % Value 2015-2018
Table 22 Forecast Sales of Sleep Aids: Value 2018-2023
Table 23 Forecast Sales of Sleep Aids: % Value Growth 2018-2023
Headlines
Prospects
the Cold End To Winter and the Low Popularity of Vaccinations Result in A Record Number of Flu Cases
Advertisements Encourage Self-treatment
Government Reimbursement of Influenza Vaccination May Limit Further Increases
Competitive Landscape
GlaxoSmithKline Consumer Healthcare Continues To Lead
Efficient Advertising Is Still the Key
Specialisation and A Variety of Applications Desired by the Consumer
Category Data
Table 24 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2013-2018
Table 25 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2013-2018
Table 26 Sales of Decongestants by Category: Value 2013-2018
Table 27 Sales of Decongestants by Category: % Value Growth 2013-2018
Table 28 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2014-2018
Table 29 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2015-2018
Table 30 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2018-2023
Table 31 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2018-2023
Headlines
Prospects
Sales Are Driven by A Growing Number of Allergy Sufferers
Consumers Are Looking for High-quality and Trusted Products
Demand for Dermocosmetics With Pro-health and Functional Properties Is Growing
Competitive Landscape
Johnson & Johnson Poland Maintains Its Leadership of Dermatologicals, Followed Closely by GlaxoSmithKline Consumer Healthcare
Category Is Fragmented As Players Dominate Their Respective Areas
Forecasts Are Positive, But Growth Potential Is Limited
Category Data
Table 32 Sales of Dermatologicals by Category: Value 2013-2018
Table 33 Sales of Dermatologicals by Category: % Value Growth 2013-2018
Table 34 NBO Company Shares of Dermatologicals: % Value 2014-2018
Table 35 LBN Brand Shares of Dermatologicals: % Value 2015-2018
Table 36 LBN Brand Shares of Hair Loss Treatments: % Value 2015-2018
Table 37 Forecast Sales of Dermatologicals by Category: Value 2018-2023
Table 38 Forecast Sales of Dermatologicals by Category: % Value Growth 2018-2023
Headlines
Prospects
Hectic Lifestyles and Disregarding Gastric Problems Drive Sales
Ageing Society and Frequent Trips Are Conducive To Digestion Problems
Customers Tend To Treat OTC Digestive Remedies in the Same Way As Supplements and Herbs
Competitive Landscape
Bayer Remains Category Leader
Category Is Still Relatively Fragmented and Dominated by Foreign Players
Wide Distribution and Application Formats Are A Must
Category Data
Table 39 Sales of Digestive Remedies by Category: Value 2013-2018
Table 40 Sales of Digestive Remedies by Category: % Value Growth 2013-2018
Table 41 NBO Company Shares of Digestive Remedies: % Value 2014-2018
Table 42 LBN Brand Shares of Digestive Remedies: % Value 2015-2018
Table 43 Forecast Sales of Digestive Remedies by Category: Value 2018-2023
Table 44 Forecast Sales of Digestive Remedies by Category: % Value Growth 2018-2023
Headlines
Prospects
the Number of Patients With Vision Problems Increases
Office Workers and Children Have An Increased Chance of Eye Problems
Almost All People Aged 40+ Have Presbyopia
Competitive Landscape
Polfa Warszawa Leads Eye Care
the Popularity of Contact Lenses Strengthens the Sale of Products Without Preservatives
the Growing Position of Supplements Creates Competition for Eye Care
Category Data
Table 45 Sales of Eye Care by Category: Value 2013-2018
Table 46 Sales of Eye Care by Category: % Value Growth 2013-2018
Table 47 Sales of Standard Eye Care by Format: % Value 2013-2018
Table 48 Sales of Standard Eye Care by Positioning: % Value 2013-2018
Table 49 NBO Company Shares of Eye Care: % Value 2014-2018
Table 50 LBN Brand Shares of Eye Care: % Value 2015-2018
Table 51 Forecast Sales of Eye Care by Category: Value 2018-2023
Table 52 Forecast Sales of Eye Care by Category: % Value Growth 2018-2023
Headlines
Prospects
Healthy Lifestyle Trend and Increased Consumer Awareness Result in A Decrease in the Number of Smokers
Regulation and the Rising Prices of Cigarettes Encourage Quitting
Positive Short- and Medium-term Prospects for Nrt Smoking Cessation Aids
Competitive Landscape
Johnson & Johnson Poland Dominates
Nrt Gum Remains the Most Popular Type of Aid
E-cigarettes and Smokeless Cigarettes Are Strong Competitors
Category Indicators
Table 53 Number of Smokers by Gender 2013-2018
Category Data
Table 54 Sales of NRT Smoking Cessation Aids by Category: Value 2013-2018
Table 55 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2013-2018
Table 56 Sales of NRT Gum by Flavour: % Value 2013-2018
Table 57 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2014-2018
Table 58 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2015-2018
Table 59 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2018-2023
Table 60 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2018-2023
Headlines
Prospects
Wound Care in Poland Records Healthy Growth in 2018
Active Lifestyle Trend Supports Category Growth
Stable But Quite Slow Growth Predicted Due To the Relative Maturity of the Category
Competitive Landscape
3m Poland Continues Its Domination
Private Label Increasing Its Presence Within Wound Care
Specialisation and An Innovative Approach Are Desired
Category Data
Table 61 Sales of Wound Care by Category: Value 2013-2018
Table 62 Sales of Wound Care by Category: % Value Growth 2013-2018
Table 63 NBO Company Shares of Wound Care: % Value 2014-2018
Table 64 LBN Brand Shares of Wound Care: % Value 2015-2018
Table 65 Forecast Sales of Wound Care by Category: Value 2018-2023
Table 66 Forecast Sales of Wound Care by Category: % Value Growth 2018-2023
Headlines
Prospects
the Global Trend Towards Being Fit Drives Sales of Sports Nutrition in Poland
the Product Offer and Range Continue To Grow
Prospects for Sports Nutrition Are Bright
Competitive Landscape
Olimp Laboratories Is the Clear Leader Within Sports Nutrition
Domestic Players Dominate
Distribution Base on Bricks-and-mortar Shops and Fitness Clubs, But Internet Retailing Is the Fastest Growing
Category Data
Table 67 Sales of Sports Nutrition by Category: Value 2013-2018
Table 68 Sales of Sports Nutrition by Category: % Value Growth 2013-2018
Table 69 NBO Company Shares of Sports Nutrition: % Value 2014-2018
Table 70 LBN Brand Shares of Sports Nutrition: % Value 2015-2018
Table 71 Forecast Sales of Sports Nutrition by Category: Value 2018-2023
Table 72 Forecast Sales of Sports Nutrition by Category: % Value Growth 2018-2023
Headlines
Prospects
Industry Needs Regulation
Associations Try To Overcome Bad Publicity
Ageing of the Population Fuels Demand for Specific Dietary Supplements
Competitive Landscape
Polski Lek Leads Dietary Supplements Due To the Iconic Plusssz Brand
Producers Keep Investing in Advertising
Category Data
Table 73 Sales of Dietary Supplements by Category: Value 2013-2018
Table 74 Sales of Dietary Supplements by Category: % Value Growth 2013-2018
Table 75 Sales of Dietary Supplements by Positioning: % Value 2013-2018
Table 76 Sales of Fish Oils/Omega Fatty Acids by Type: % Value 2013-2018
Table 77 NBO Company Shares of Dietary Supplements: % Value 2014-2018
Table 78 LBN Brand Shares of Dietary Supplements: % Value 2015-2018
Table 79 Forecast Sales of Dietary Supplements by Category: Value 2018-2023
Table 80 Forecast Sales of Dietary Supplements by Category: % Value Growth 2018-2023
Headlines
Prospects
Changing Lifestyles Create Demand
Vitamins Will Have To Compete With Fortified/functional Food and Beverages
E-pharmacies Are A Fertile Ground for Vitamins
Competitive Landscape
Plusssz Sets the Tone for Multivitamins
Positioning Is Key To the Heart of A Polish Consumer
Split in the Approach of Private Label Depending on the Channel
Category Data
Table 81 Sales of Vitamins by Category: Value 2013-2018
Table 82 Sales of Vitamins by Category: % Value Growth 2013-2018
Table 83 Sales of Multivitamins by Positioning: % Value 2013-2018
Table 84 NBO Company Shares of Vitamins: % Value 2014-2018
Table 85 LBN Brand Shares of Vitamins: % Value 2015-2018
Table 86 Forecast Sales of Vitamins by Category: Value 2018-2023
Table 87 Forecast Sales of Vitamins by Category: % Value Growth 2018-2023
Headlines
Prospects
the Number of Overweight People in Poland Continues To Grow
the Pressure To Be Fit Drives Sales
Social Awareness Regarding the Consequences of Obesity Is Growing
Competitive Landscape
Naturhouse Continues To Lead
Fast and Visible Results Are in Demand
Trend Towards A Healthy Lifestyle Also Supports Alternative Ways of Losing Weight
Category Data
Table 88 Sales of Weight Management and Wellbeing by Category: Value 2013-2018
Table 89 Sales of Weight Management and Wellbeing by Category: % Value Growth 2013-2018
Table 90 NBO Company Shares of Weight Management and Wellbeing: % Value 2014-2018
Table 91 LBN Brand Shares of Weight Management and Wellbeing: % Value 2015-2018
Table 92 Forecast Sales of Weight Management and Wellbeing by Category: Value 2018-2023
Table 93 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2018-2023
Headlines
Prospects
Number of Consumers Interested in Traditional Medicine Is Growing
Herbal/traditional Products Are Often Used As An Aid To Regular Therapy
Safety Is A Big Advantage, But the Effectiveness of Herbal/traditional Products Raises Doubts
Competitive Landscape
Aflofarm Farmacja Polska Maintains Its Leading Position
Herbal/traditional Products Is Very Fragmented and Split Between Domestic and Global Companies
Advertising Is the Key To Driving Sales Growth
Category Data
Table 94 Sales of Herbal/Traditional Products by Category: Value 2013-2018
Table 95 Sales of Herbal/Traditional Products by Category: % Value Growth 2013-2018
Table 96 NBO Company Shares of Herbal/Traditional Products: % Value 2014-2018
Table 97 LBN Brand Shares of Herbal/Traditional Products: % Value 2015-2018
Table 98 Forecast Sales of Herbal/Traditional Products by Category: Value 2018-2023
Table 99 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2018-2023
Headlines
Prospects
Mixed Picture Regarding the Birth Rate
the Increase in the Level of Affluence and Consumer Optimism Drive Sales
Growing Awareness of the Difference Between Medicines for Adults and for Children
Competitive Landscape
Johnson & Johnson Poland Leads Paediatric Consumer Health
the Category Is Largely Controlled by International Players
Application Form and Safety Are Key
Category Data
Table 100 Sales of Paediatric Consumer Health by Category: Value 2013-2018
Table 101 Sales of Paediatric Consumer Health by Category: % Value Growth 2013-2018
Table 102 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2015-2018
Table 103 NBO Company Shares of Paediatric Consumer Health: % Value 2014-2018
Table 104 LBN Brand Shares of Paediatric Consumer Health: % Value 2015-2018
Table 105 Forecast Sales of Paediatric Consumer Health by Category: Value 2018-2023
Table 106 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2018-2023
In 2018, consumer health in Poland recorded another positive year with moderate growth. Recent regulatory changes (a new law was introduced in 2017 called “Pharmacy for Pharmacists”, aiming for greater fragmentation within the pharmacy channel and to support individual, non-chained units) did not visibly affect the overall performance, as customers were still willing to buy more medicines. Due to the favourable macroeconomic situation, low unemployment and increased salaries, householders had gr...
Euromonitor International's Consumer Health in Poland report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. Forecasts to 2023 illustrate how the market is set to change.
Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Consumer Health market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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