CONSUMER HEALTH IN LITHUANIA

Euromonitor International

February 2019

LIST OF CONTENTS AND TABLES

Executive Summary

Market Is Moving Towards Smart Consumption

Healthy Economy Leads To Healthy Dynamic and Competition

Mixed Trio at the Top

Major Channel Expected To Lose Share

Saturation and Shrinking Consumer Base Against Growing Income

Market Indicators

Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2013-2018

Table 2 Life Expectancy at Birth 2013-2018

Market Data

Table 3 Sales of Consumer Health by Category: Value 2013-2018

Table 4 Sales of Consumer Health by Category: % Value Growth 2013-2018

Table 5 NBO Company Shares of Consumer Health: % Value 2014-2018

Table 6 LBN Brand Shares of Consumer Health: % Value 2015-2018

Table 7 Penetration of Private Label by Category: % Value 2013-2018

Table 8 Distribution of Consumer Health by Format: % Value 2013-2018

Table 9 Distribution of Consumer Health by Format and Category: % Value 2018

Table 10 Forecast Sales of Consumer Health by Category: Value 2018-2023

Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2018-2023

Appendix

OTC Registration and Classification

Vitamins and Dietary Supplements Registration and Classification

Self-medication/self-care and Preventive Medicine

Switches

Summary 1 OTC: Switches

Sources

Summary 2 Research Sources

Headlines

Prospects

Self-medication in Line With Hectic Lifestyles and Growing Incomes Support Sales

Changes in Legislation To Add Momentum To Sales

Strong Competition Keeps Prices Relatively Stagnant

Competitive Landscape

Analgesics Dominated by International Heavyweights

Different Performance From Local Manufacturers

Voltaren Dominates in Niche Topical Analgesics

Category Data

Table 12 Sales of Analgesics by Category: Value 2013-2018

Table 13 Sales of Analgesics by Category: % Value Growth 2013-2018

Table 14 Sales of Topical Analgesics/Anaesthetic by Format: % Value 2013-2018

Table 15 NBO Company Shares of Analgesics: % Value 2014-2018

Table 16 LBN Brand Shares of Analgesics: % Value 2015-2018

Table 17 Forecast Sales of Analgesics by Category: Value 2018-2023

Table 18 Forecast Sales of Analgesics by Category: % Value Growth 2018-2023

Headlines

Prospects

Growing Level of Allergies Adds Momentum To Sales

Long Cold Season Builds Good Basis for Constant Demand

Demand for Complex Solutions Increases

Competitive Landscape

Global Brands Dominate Cough, Cold and Allergy (hay Fever) Remedies

Local Brands Are Limited in Terms of Competitive Advantage

Super Trio in Decongestants

Category Data

Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2013-2018

Table 20 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2013-2018

Table 21 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2014-2018

Table 22 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2015-2018

Table 23 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2018-2023

Table 24 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2018-2023

Headlines

Prospects

Parental Care Drives Sales of Products for Babies

Hair Products Lose Dynamism

Parasites Vanish

Competitive Landscape

Dermatologicals Dominated by International Players

Presence of New Entrants and Private Label Still Limited

Canesten Gains in Vaginal Antifungals

Category Data

Table 25 Sales of Dermatologicals by Category: Value 2013-2018

Table 26 Sales of Dermatologicals by Category: % Value Growth 2013-2018

Table 27 NBO Company Shares of Dermatologicals: % Value 2014-2018

Table 28 LBN Brand Shares of Dermatologicals: % Value 2015-2018

Table 29 Forecast Sales of Dermatologicals by Category: Value 2018-2023

Table 30 Forecast Sales of Dermatologicals by Category: % Value Growth 2018-2023

Headlines

Prospects

Digestive Enzymes Go Well With Local Diet

Laxatives on A Good Pace

Espumisan Enjoys Strong Reputation After Long Presence

Competitive Landscape

Strong Presence for A Menarini Industrie Farmaceutiche Riunite SRL

Local Players With Limited Product Portfolios

No Significant Changes in Competitive Landscape Expected

Category Data

Table 31 Sales of Digestive Remedies by Category: Value 2013-2018

Table 32 Sales of Digestive Remedies by Category: % Value Growth 2013-2018

Table 33 NBO Company Shares of Digestive Remedies: % Value 2014-2018

Table 34 LBN Brand Shares of Digestive Remedies: % Value 2015-2018

Table 35 Forecast Sales of Digestive Remedies by Category: Value 2018-2023

Table 36 Forecast Sales of Digestive Remedies by Category: % Value Growth 2018-2023

Headlines

Prospects

Active Lifestyles Lead To More Traumatic Experiences

Growing Incomes and Private Label Impact Wound Care

Wound Care Lacks Innovation

Competitive Landscape

Major International Players Still Lead

Private Label Is Gaining Pace

Local Brands Tend To Stay Away

Category Data

Table 37 Sales of Wound Care by Category: Value 2013-2018

Table 38 Sales of Wound Care by Category: % Value Growth 2013-2018

Table 39 NBO Company Shares of Wound Care: % Value 2014-2018

Table 40 LBN Brand Shares of Wound Care: % Value 2015-2018

Table 41 Forecast Sales of Wound Care by Category: Value 2018-2023

Table 42 Forecast Sales of Wound Care by Category: % Value Growth 2018-2023

Headlines

Prospects

Fit Equals Successful

Wider Consumer Base

Bars for Snacking

Competitive Landscape

Universal Nutrition Benefits From Strong Reputation

Local Production Is Limited

Direct Sellers' Presence Undermined by International Influx

Category Data

Table 43 Sales of Sports Nutrition by Category: Value 2013-2018

Table 44 Sales of Sports Nutrition by Category: % Value Growth 2013-2018

Table 45 NBO Company Shares of Sports Nutrition: % Value 2014-2018

Table 46 LBN Brand Shares of Sports Nutrition: % Value 2015-2018

Table 47 Forecast Sales of Sports Nutrition by Category: Value 2018-2023

Table 48 Forecast Sales of Sports Nutrition by Category: % Value Growth 2018-2023

Headlines

Prospects

Dietary Supplements Provide Short Cut To Healthier Lifestyles

Dietary Supplements To Meet the Needs of Hectic Lifestyles

Categories With Limited Potential

Competitive Landscape

Long Reach of Direct Sellers

Local Players Have Their Share

Private Label on the Rise

Category Data

Table 49 Sales of Dietary Supplements by Category: Value 2013-2018

Table 50 Sales of Dietary Supplements by Category: % Value Growth 2013-2018

Table 51 Sales of Dietary Supplements by Positioning: % Value 2013-2018

Table 52 Sales of Fish Oils/Omega Fatty Acids by Type: % Value 2013-2018

Table 53 NBO Company Shares of Dietary Supplements: % Value 2014-2018

Table 54 LBN Brand Shares of Dietary Supplements: % Value 2015-2018

Table 55 Forecast Sales of Dietary Supplements by Category: Value 2018-2023

Table 56 Forecast Sales of Dietary Supplements by Category: % Value Growth 2018-2023

Headlines

Prospects

Growing Health Concerns and Purchasing Power Boost Sales

Attention To Single Vitamins Grows

Formats Move Beyond Tablets

Competitive Landscape

Orkla Benefits From Reputation and Wide Reach

Private Label Is Gaining

Consumer Base Is Mature and Urban

Category Data

Table 57 Sales of Vitamins by Category: Value 2013-2018

Table 58 Sales of Vitamins by Category: % Value Growth 2013-2018

Table 59 Sales of Multivitamins by Positioning: % Value 2013-2018

Table 60 NBO Company Shares of Vitamins: % Value 2014-2018

Table 61 LBN Brand Shares of Vitamins: % Value 2015-2018

Table 62 Forecast Sales of Vitamins by Category: Value 2018-2023

Table 63 Forecast Sales of Vitamins by Category: % Value Growth 2018-2023

Headlines

Prospects

Healthier Lifestyles Constrain Sales

Slimming Teas Offer Ray of Hope

Weight Loss Supplements Lose Out

Competitive Landscape

Herbalife Is Strong Historically

Local Strength in Slimming Teas

Private Label Remains Negligible

Category Data

Table 64 Sales of Weight Management and Wellbeing by Category: Value 2013-2018

Table 65 Sales of Weight Management and Wellbeing by Category: % Value Growth 2013-2018

Table 66 NBO Company Shares of Weight Management and Wellbeing: % Value 2014-2018

Table 67 LBN Brand Shares of Weight Management and Wellbeing: % Value 2015-2018

Table 68 Forecast Sales of Weight Management and Wellbeing by Category: Value 2018-2023

Table 69 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2018-2023

Headlines

Prospects

Natural Means Healthy?

Less Regulation and More Doubt

Cough and Cold Products Prevail

Competitive Landscape

Sinupret Has Strong Standing

Area for Local Players

Negligible Private Label Presence

Category Data

Table 70 Sales of Herbal/Traditional Products: Value 2013-2018

Table 71 Sales of Herbal/Traditional Products: % Value Growth 2013-2018

Table 72 NBO Company Shares of Herbal/Traditional Products: % Value 2014-2018

Table 73 LBN Brand Shares of Herbal/Traditional Products: % Value 2015-2018

Table 74 Forecast Sales of Herbal/Traditional Products: Value 2018-2023

Table 75 Forecast Sales of Herbal/Traditional Products: % Value Growth 2018-2023

Headlines

Prospects

Demand for Effective and Child-friendly Products on the Rise

Long Cold Season Drives Demand for Effective Relief

Formats Specifically for Children

Competitive Landscape

Paracetamol for Children Generates Value

Tasty Medicine Is Successful Medicine

Local Brands Have Limited Reach

Category Data

Table 76 Sales of Paediatric Consumer Health by Category: Value 2013-2018

Table 77 Sales of Paediatric Consumer Health by Category: % Value Growth 2013-2018

Table 78 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2015-2018

Table 79 Forecast Sales of Paediatric Consumer Health by Category: Value 2018-2023

Table 80 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2018-2023

Consumer health in Lithuania is gaining all the features of smart consumption in 2018. General health and wellness trend is supporting consumption of specific categories, such as sports nutrition or vitamins and dietary supplements. In addition, the less popular historically, but perceived as important categories, such as adult mouth care is gaining share in Lithuania with more consumers opting to prevent themselves from large dentist bills in future. This is a result of consumers taking long-te...

Euromonitor International's Consumer Health in Lithuania report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Consumer Health market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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