CONSUMER HEALTH IN INDIA

Euromonitor International

February 2019

LIST OF CONTENTS AND TABLES

Executive Summary

the Uptake of Preventative Products Benefits Consumer Health

Consumers Continue To Demand Instant Relief

Intense Competition and Evolving Distribution Shape the Competitive Landscape

Chemists/pharmacies Remains the Leading Distribution Channel

the Definition of OTC Products Will Positively Impact Consumer Health in the Future

Market Indicators

Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2013-2018

Table 2 Life Expectancy at Birth 2013-2018

Market Data

Table 3 Sales of Consumer Health by Category: Value 2013-2018

Table 4 Sales of Consumer Health by Category: % Value Growth 2013-2018

Table 5 NBO Company Shares of Consumer Health: % Value 2014-2018

Table 6 LBN Brand Shares of Consumer Health: % Value 2015-2018

Table 7 Distribution of Consumer Health by Format: % Value 2013-2018

Table 8 Distribution of Consumer Health by Format and Category: % Value 2018

Table 9 Forecast Sales of Consumer Health by Category: Value 2018-2023

Table 10 Forecast Sales of Consumer Health by Category: % Value Growth 2018-2023

Appendix

OTC Registration and Classification

Vitamins and Dietary Supplements Registration and Classification

Self-medication/self-care and Preventive Medicine

Switches

Summary 1 OTC: Switches

Sources

Summary 2 Research Sources

Headlines

Prospects

Rising Demand for Specialist Pain Relievers

Innovative Formats Will Positively Impact Topical Analgesics/anaesthetic

Stringent Government Regulation Set To Adversely Impact Analgesics

Competitive Landscape

Emami Maintains Its Strong Lead

GlaxoSmithKline Consumer Healthcare Leads Systemic Analgesics

New Product Launches

Category Data

Table 11 Sales of Analgesics by Category: Value 2013-2018

Table 12 Sales of Analgesics by Category: % Value Growth 2013-2018

Table 13 Sales of Topical Analgesics/Anaesthetic by Format: % Value 2013-2018

Table 14 NBO Company Shares of Analgesics: % Value 2014-2018

Table 15 LBN Brand Shares of Analgesics: % Value 2015-2018

Table 16 Forecast Sales of Analgesics by Category: Value 2018-2023

Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2018-2023

Prospects

Headlines

Prospects

Herbal Products To Gain Traction on the Back of Rising Consumer Awareness

Decongestants Registers the Fastest Growth Due To Adverse Climatic Conditions

the Government Crackdown on Codeine-based Cough Remedies Will Impact Sales

Competitive Landscape

Pgt Healthcare Maintains Its Leading Position

Catering To Different Consumer Groups

Internet Retailing Gains Momentum With the Entry of New Companies

Category Data

Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2013-2018

Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2013-2018

Table 20 Sales of Decongestants by Category: Value 2013-2018

Table 21 Sales of Decongestants by Category: % Value Growth 2013-2018

Table 22 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2014-2018

Table 23 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2015-2018

Table 24 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2018-2023

Table 25 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2018-2023

Headlines

Prospects

Dermatologicals That Cure Multiple Microbial Infections Are Preferred

Opportunities in Topical Antifungals

Small Pack Sizes Will Increase Trials and Boost Rural Demand

Competitive Landscape

Emami Maintains Its Strong Position in Dermatologicals

Marketing and Packaging Boost Sales of Himani Boroplus

Domestic Companies Continue To Dominate Dermatologicals

Category Data

Table 26 Sales of Dermatologicals by Category: Value 2013-2018

Table 27 Sales of Dermatologicals by Category: % Value Growth 2013-2018

Table 28 NBO Company Shares of Dermatologicals: % Value 2014-2018

Table 29 LBN Brand Shares of Dermatologicals: % Value 2015-2018

Table 30 Forecast Sales of Dermatologicals by Category: Value 2018-2023

Table 31 Forecast Sales of Dermatologicals by Category: % Value Growth 2018-2023

Headlines

Prospects

Unhealthy Lifestyles Drive Demand for Digestive Remedies

Consumers Seek Quick-fix Instant Solutions To Digestive Problems

Antacids To Drive Sales of Digestive Remedies in the Future

Competitive Landscape

GlaxoSmithKline Consumer Healthcare Maintains Its Lead

Dabur India Holds Second Position With A Strong Portfolio of Brands

Marketing Activities To Raise Consumer Awareness

Category Data

Table 32 Sales of Digestive Remedies by Category: Value 2013-2018

Table 33 Sales of Digestive Remedies by Category: % Value Growth 2013-2018

Table 34 NBO Company Shares of Digestive Remedies: % Value 2014-2018

Table 35 LBN Brand Shares of Digestive Remedies: % Value 2015-2018

Table 36 Forecast Sales of Digestive Remedies by Category: Value 2018-2023

Table 37 Forecast Sales of Digestive Remedies by Category: % Value Growth 2018-2023

Headlines

Prospects

Increased Time Spent Using Screens Benefits Eye Care

As Pollution Levels Increase, the Demand for Eye Care Products Rises

Growth in Self-medication Will Benefit Eye Care

Competitive Landscape

Allergan India Maintains Its Lead in Eye Care

Consolidated at the Top and Fragmented at the Bottom

the Launch of New Products Due To Rising Consumer Awareness

Category Data

Table 38 Sales of Eye Care by Category: Value 2013-2018

Table 39 Sales of Eye Care by Category: % Value Growth 2013-2018

Table 40 Sales of Standard Eye Care by Format: % Value 2013-2018

Table 41 Sales of Standard Eye Care by Positioning: % Value 2013-2018

Table 42 NBO Company Shares of Eye Care: % Value 2014-2018

Table 43 LBN Brand Shares of Eye Care: % Value 2015-2018

Table 44 Forecast Sales of Eye Care by Category: Value 2018-2023

Table 45 Forecast Sales of Eye Care by Category: % Value Growth 2018-2023

Headlines

Prospects

Increasing Unit Prices of Cigarettes To Positively Impact Nrt Smoking Cessation Aids

the Availability of Alternatives Will Adversely Impact Nrt Smoking Cessation Aids

Price A Determining Factor When Purchasing Nrt Smoking Cessation Aids

Competitive Landscape

Cipla Remains the Leader in Nrt Smoking Cessation Aids

Flavours and Other Innovations Attract Indian Consumers

Well-established Companies Tap Into Nrt Gum

Category Indicators

Table 46 Number of Smokers by Gender 2013-2018

Category Data

Table 47 Sales of NRT Smoking Cessation Aids by Category: Value 2013-2018

Table 48 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2013-2018

Table 49 Sales of NRT Gum by Flavour: % Value 2013-2018

Table 50 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2014-2018

Table 51 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2015-2018

Table 52 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2018-2023

Table 53 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2018-2023

Headlines

Prospects

Product Segmentation Is Focused on Children

Price Is the Main Factor for Maintaining A Competitive Advantage

First Aid Kits Remains Untapped

Competitive Landscape

Johnson & Johnson (india) Continues To Lead Wound Care

Wound Care Is Consolidated

New Product Launches To Attract Different Consumer Groups

Category Data

Table 54 Sales of Wound Care by Category: Value 2013-2018

Table 55 Sales of Wound Care by Category: % Value Growth 2013-2018

Table 56 NBO Company Shares of Wound Care: % Value 2014-2018

Table 57 LBN Brand Shares of Wound Care: % Value 2015-2018

Table 58 Forecast Sales of Wound Care by Category: Value 2018-2023

Table 59 Forecast Sales of Wound Care by Category: % Value Growth 2018-2023

Headlines

Prospects

Ready-to-drink (rtd) Sports Protein and Sports Protein Bars

Opportunities for Protein Products Targeted Towards Vegetarians

More Active Lifestyles Are Set To Continue

Competitive Landscape

Glanbia Performance Nutrition (india) Leads Sports Nutrition

Muscleblaze Has Become A Disruptor in Sports Nutrition

the Rising Number of Players Is Increasing the Competition

Category Data

Table 60 Sales of Sports Nutrition by Category: Value 2013-2018

Table 61 Sales of Sports Nutrition by Category: % Value Growth 2013-2018

Table 62 NBO Company Shares of Sports Nutrition: % Value 2014-2018

Table 63 LBN Brand Shares of Sports Nutrition: % Value 2015-2018

Table 64 Forecast Sales of Sports Nutrition by Category: Value 2018-2023

Table 65 Forecast Sales of Sports Nutrition by Category: % Value Growth 2018-2023

Headlines

Prospects

Growing Interest in Ayurvedic Dietary Supplements

As Digitisation Grows, the Scope for Internet Retailing Increases

Scope for Further Product Segmentation To Boost Sales of Dietary Supplements

Competitive Landscape

Fragmentation and High Product Segmentation

Increasing Demand for Herbal and Ayurvedic Products

Amway India Enterprises Is To Expand Its Presence in India

Category Data

Table 66 Sales of Dietary Supplements by Category: Value 2013-2018

Table 67 Sales of Dietary Supplements by Category: % Value Growth 2013-2018

Table 68 Sales of Dietary Supplements by Positioning: % Value 2013-2018

Table 69 Sales of Fish Oils/Omega Fatty Acids by Type: % Value 2013-2018

Table 70 NBO Company Shares of Dietary Supplements: % Value 2014-2018

Table 71 LBN Brand Shares of Dietary Supplements: % Value 2015-2018

Table 72 Forecast Sales of Dietary Supplements by Category: Value 2018-2023

Table 73 Forecast Sales of Dietary Supplements by Category: % Value Growth 2018-2023

Headlines

Prospects

Awareness of Preventive Healthcare Continues To Support Demand for Vitamins

Companies Launch Vitamins in Different Formats To Boost Sales

Sports Nutrition Companies Enter Vitamins

Competitive Landscape

Amway India Enterprises Continues To Lead Vitamins

High Fragmentation in Vitamins

Vitamins Is Showing Signs of Maturity, With Single-digit Growth

Category Data

Table 74 Sales of Vitamins by Category: Value 2013-2018

Table 75 Sales of Vitamins by Category: % Value Growth 2013-2018

Table 76 Sales of Multivitamins by Positioning: % Value 2013-2018

Table 77 NBO Company Shares of Vitamins: % Value 2014-2018

Table 78 LBN Brand Shares of Vitamins: % Value 2015-2018

Table 79 Forecast Sales of Vitamins by Category: Value 2018-2023

Table 80 Forecast Sales of Vitamins by Category: % Value Growth 2018-2023

Headlines

Prospects

Growing Interest in Looking Better and Leading A Healthy Life

A Shift Towards A More Inclusive Marketing Strategy

Manufacturers Should Provide Transparent Labelling and Leverage Social Media

Competitive Landscape

Herbalife International India Leads Weight Loss Supplements

Consolidation at the Top, Fragmentation at the Bottom

Companies Leverage Online Platforms To Boost Sales

Category Data

Table 81 Sales of Weight Management and Wellbeing by Category: Value 2013-2018

Table 82 Sales of Weight Management and Wellbeing by Category: % Value Growth 2013-2018

Table 83 NBO Company Shares of Weight Management and Wellbeing: % Value 2014-2018

Table 84 LBN Brand Shares of Weight Management and Wellbeing: % Value 2015-2018

Table 85 Forecast Sales of Weight Management and Wellbeing by Category: Value 2018-2023

Table 86 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2018-2023

Headlines

Prospects

the Health and Wellness Trend Drives Demand for Herbal/traditional Products

A Change in Marketing Strategy

Instant Relief and Immunity Are the Biggest Concerns Amongst Consumers

Competitive Landscape

Emami Remains the Leader, Thanks To A Strong Product Mix

Domestic Companies Dominate

New Product Launches

Category Data

Table 87 Sales of Herbal/Traditional Products by Category: Value 2013-2018

Table 88 Sales of Herbal/Traditional Products by Category: % Value Growth 2013-2018

Table 89 NBO Company Shares of Herbal/Traditional Products: % Value 2014-2018

Table 90 LBN Brand Shares of Herbal/Traditional Products: % Value 2015-2018

Table 91 Forecast Sales of Herbal/Traditional Products by Category: Value 2018-2023

Table 92 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2018-2023

Headlines

Prospects

New Government Initiatives

Changing Lifestyles and Improving Incomes Will Benefit Paediatric Consumer Health

Competitive Landscape

Herbalife International India Continues To Lead

Consolidation at the Top and Fragmentation at the Bottom

New Product Launches Increase the Competition

Category Data

Table 93 Sales of Paediatric Consumer Health by Category: Value 2013-2018

Table 94 Sales of Paediatric Consumer Health by Category: % Value Growth 2013-2018

Table 95 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2015-2018

Table 96 NBO Company Shares of Paediatric Consumer Health: % Value 2014-2018

Table 97 LBN Brand Shares of Paediatric Consumer Health: % Value 2015-2018

Table 98 Forecast Sales of Paediatric Consumer Health by Category: Value 2018-2023

Table 99 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2018-2023

Longer working hours and increased time spent looking at the screens of laptops and mobiles have reduced consumers’ physical activity, leading to an increase in lifestyle disorders such as diabetes. To make things worse, careless eating habits are leading to nutritional deficiencies; also adding to health problems. To proactively address their health concerns, consumers are increasingly purchasing preventative products such vitamins and dietary supplements and eye care products; benefiting sales...

Euromonitor International's Consumer Health in India report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Consumer Health market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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