CONSUMER HEALTH IN GERMANY

Euromonitor International

February 2019

LIST OF CONTENTS AND TABLES

Executive Summary

Consumer Health Continues To Record Steady Growth

Growing Health Awareness Helps Support Several Trends

Focus on Healthy Lifestyles Serves To Intensify Competition

Internet Retailing Drives Growth in Consumer Health

Slightly Weaker Performance Expected Over the Forecast Period

Market Indicators

Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2013-2018

Table 2 Life Expectancy at Birth 2013-2018

Market Data

Table 3 Sales of Consumer Health by Category: Value 2013-2018

Table 4 Sales of Consumer Health by Category: % Value Growth 2013-2018

Table 5 NBO Company Shares of Consumer Health: % Value 2014-2018

Table 6 LBN Brand Shares of Consumer Health: % Value 2015-2018

Table 7 Penetration of Private Label in Consumer Health by Category: % Value 2013-2018

Table 8 Distribution of Consumer Health by Format: % Value 2013-2018

Table 9 Distribution of Consumer Health by Format and Category: % Value 2018

Table 10 Forecast Sales of Consumer Health by Category: Value 2018-2023

Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2018-2023

Appendix

OTC Registration and Classification

Vitamins and Dietary Supplements Registration and Classification

Self-medication/self-care and Preventive Medicine

Switches

Summary 1 OTC: Switches

Definitions

Sources

Summary 2 Research Sources

Headlines

Prospects

Analgesics Expected To Record Further Positive Value Growth Over the Forecast Period

Trend Towards Ibuprofen Expected To Continue Over the Forecast Period

Regulation and Focus on Prevention Have the Potential To Limit Growth

Competitive Landscape

Gsk Consumer Healthcare Strengthens Its Lead in Analgesics

Bayer Vital Continues To Lose Ground

Ratiopharm Launches An Innovative Product

Category Data

Table 12 Sales of Analgesics by Category: Value 2013-2018

Table 13 Sales of Analgesics by Category: % Value Growth 2013-2018

Table 14 Sales of Topical Analgesics/Anaesthetic by Format: % Value 2013-2018

Table 15 NBO Company Shares of Analgesics: % Value 2014-2018

Table 16 LBN Brand Shares of Analgesics: % Value 2015-2018

Table 17 Forecast Sales of Analgesics by Category: Value 2018-2023

Table 18 Forecast Sales of Analgesics by Category: % Value Growth 2018-2023

Headlines

Prospects

Demand for Sleep Aids Expected To Remain on An Upward Trajectory

Modern Lifestyles Drive the Use of Sleep Aids

Demographic Developments Support A Positive Outlook for Sleep Aids

Competitive Landscape

Pfizer Maintains Its Leading Position

Stada Arzneimittel Gains Share Thanks To the Rise of Its Hoggar Night Brand

Strong Competition in Sleep Aids Reflected in A Fairly Balanced Split in Share

Category Data

Table 19 Sales of Sleep Aids: Value 2013-2018

Table 20 Sales of Sleep Aids: % Value Growth 2013-2018

Table 21 NBO Company Shares of Sleep Aids: % Value 2014-2018

Table 22 LBN Brand Shares of Sleep Aids: % Value 2015-2018

Table 23 Forecast Sales of Sleep Aids: Value 2018-2023

Table 24 Forecast Sales of Sleep Aids: % Value Growth 2018-2023

Headlines

Prospects

Cough, Cold and Allergy (hay Fever) Remedies Benefits From Several Growth Drivers

Increasing Prevalence of Hay Fever

Greater Consumer Focus on Prevention Drives Innovation

Competitive Landscape

Mcm Klosterfrau Remains the Leading Company in A Highly Competitive Category

Bionorica Benefits From Trend Towards Natural Products

New Product Launches Focus on Consumer Preferences

Category Data

Table 25 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2013-2018

Table 26 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2013-2018

Table 27 Sales of Decongestants by Category: Value 2013-2018

Table 28 Sales of Decongestants by Category: % Value Growth 2013-2018

Table 29 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2014-2018

Table 30 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2015-2018

Table 31 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2018-2023

Table 32 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2018-2023

Headlines

Prospects

Dermatologicals Benefiting From Rising Health Awareness

Fastest Growing Categories Driven by Several Trends

Growing Focus on Skin Health Expected To Support Further Growth

Competitive Landscape

Bayer Vital and Gsk Consumer Healthcare Together Dominate Topical Antifungals

Johnson & Johnson Continues To Lead Several Categories

Various Other Brand Manufacturers Achieve Leading Positions in Specific Categories

Category Data

Table 33 Sales of Dermatologicals by Category: Value 2013-2018

Table 34 Sales of Dermatologicals by Category: % Value Growth 2013-2018

Table 35 NBO Company Shares of Dermatologicals: % Value 2014-2018

Table 36 LBN Brand Shares of Dermatologicals: % Value 2015-2018

Table 37 LBN Brand Shares of Hair Loss Treatments: % Value 2015-2018

Table 38 Forecast Sales of Dermatologicals by Category: Value 2018-2023

Table 39 Forecast Sales of Dermatologicals by Category: % Value Growth 2018-2023

Headlines

Prospects

Stressful Lifestyles and Unhealthy Diets Support Demand for Digestive Remedies

Rise of Different Symptoms Drives Growth Across All Categories

Digestive Remedies Set To Continue To Grow Over the Forecast Period

Competitive Landscape

Bayer Vital Remains the Leading Player in Digestive Remedies

Potential Harmful Side-effects of Iberogast Spark Debate

Sanofi-aventis Remains Dominant in Laxatives

Category Data

Table 40 Sales of Digestive Remedies by Category: Value 2013-2018

Table 41 Sales of Digestive Remedies by Category: % Value Growth 2013-2018

Table 42 NBO Company Shares of Digestive Remedies: % Value 2014-2018

Table 43 LBN Brand Shares of Digestive Remedies: % Value 2015-2018

Table 44 Forecast Sales of Digestive Remedies by Category: Value 2018-2023

Table 45 Forecast Sales of Digestive Remedies by Category: % Value Growth 2018-2023

Headlines

Prospects

Growing Prevalence of Dry Eye Drives Growth of Standard Eye Care

Rise of Allergies Results in Growing Demand for Allergy Eye Care

Further Growth Expected for Eye Care Over the Forecast Period

Competitive Landscape

Mann Chem-pharm Fabrik Maintains Its Leading Position

New Positioning Expected To Generate Further Growth for Artelac

Ursapharm Loses Ground To International Competitors

Category Data

Table 46 Sales of Eye Care by Category: Value 2013-2018

Table 47 Sales of Eye Care by Category: % Value Growth 2013-2018

Table 48 Sales of Standard Eye Care by Format: % Value 2013-2018

Table 49 Sales of Standard Eye Care by Positioning: % Value 2013-2018

Table 50 NBO Company Shares of Eye Care: % Value 2014-2018

Table 51 LBN Brand Shares of Eye Care: % Value 2015-2018

Table 52 Forecast Sales of Eye Care by Category: Value 2018-2023

Table 53 Forecast Sales of Eye Care by Category: % Value Growth 2018-2023

Headlines

Prospects

the Rise of E-cigarettes Puts Pressure on the Future Growth of Nrt Products

Nrt Patches and Sprays Expected To Record Positive Growth Over the Forecast Period

Size of Target Audience To Remain Significant Despite Current Trends

Competitive Landscape

Johnson & Johnson Continues To Dominate Nrt Smoking Cessation Aids

Gsk Consumer Healthcare Gains Share

Product Range in the Main Distribution Channels Dominated by the Leading Two Players

Category Indicators

Table 54 Number of Smokers by Gender 2013-2018

Category Data

Table 55 Sales of NRT Smoking Cessation Aids by Category: Value 2013-2018

Table 56 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2013-2018

Table 57 Sales of NRT Gum by Flavour: % Value 2013-2018

Table 58 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2014-2018

Table 59 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2015-2018

Table 60 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2018-2023

Table 61 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2018-2023

Headlines

Prospects

Growing Health Awareness Supports Growth of Wound Care

Innovation and Product Positioning Key To Attracting Consumers

Further Growth Expected for Wound Care

Competitive Landscape

Beiersdorf Remains the Clear Category Leader

Paul Hartmann Continues To Rank A Strong Second

Private Label Benefits From Cheap Prices and Widespread Availability

Category Data

Table 62 Sales of Wound Care by Category: Value 2013-2018

Table 63 Sales of Wound Care by Category: % Value Growth 2013-2018

Table 64 NBO Company Shares of Wound Care: % Value 2014-2018

Table 65 LBN Brand Shares of Wound Care: % Value 2015-2018

Table 66 Forecast Sales of Wound Care by Category: Value 2018-2023

Table 67 Forecast Sales of Wound Care by Category: % Value Growth 2018-2023

Headlines

Prospects

Ongoing Rise of the Fitness Trend Drives Sales of Sports Nutrition

Greater Focus on Product Quality and Positioning Contributes To Growth

Social Media Remains Key To Driving Growth

Competitive Landscape

Hut.com Strengthens Its Lead in Sports Nutrition

Emerging Manufacturers Focus on Healthy and Active Lifestyles

Share of Private Label Remains Marginal

Category Data

Table 68 Sales of Sports Nutrition by Category: Value 2013-2018

Table 69 Sales of Sports Nutrition by Category: % Value Growth 2013-2018

Table 70 NBO Company Shares of Sports Nutrition: % Value 2014-2018

Table 71 LBN Brand Shares of Sports Nutrition: % Value 2015-2018

Table 72 Forecast Sales of Sports Nutrition by Category: Value 2018-2023

Table 73 Forecast Sales of Sports Nutrition by Category: % Value Growth 2018-2023

Headlines

Prospects

Dietary Supplements Benefiting From Growing Health Awareness

Distinct Consumer Groups Have Different Preferences

Further Growth Anticipated Over the Forecast Period

Competitive Landscape

Mcm Klosterfrau Remains the Leading Brand Manufacturer

Private Label Continues To Command the Strongest Share of Sales

Dietary Supplements Characterised by Strong Competition and Fragmentation

Category Data

Table 74 Sales of Dietary Supplements by Category: Value 2013-2018

Table 75 Sales of Dietary Supplements by Category: % Value Growth 2013-2018

Table 76 Sales of Dietary Supplements by Positioning: % Value 2013-2018

Table 77 Sales of Fish Oils/Omega Fatty Acids by Type: % Value 2013-2018

Table 78 NBO Company Shares of Dietary Supplements: % Value 2014-2018

Table 79 LBN Brand Shares of Dietary Supplements: % Value 2015-2018

Table 80 Forecast Sales of Dietary Supplements by Category: Value 2018-2023

Table 81 Forecast Sales of Dietary Supplements by Category: % Value Growth 2018-2023

Headlines

Prospects

Growth Supported by Rising Health Awareness

Focus on Self-improvement and An Ageing Society Impact Vitamins

Lifestyle Changes and Alternative Products Expected To Weaken Growth

Competitive Landscape

Abtei Further Strengthens Its Lead in Vitamins

Doppelherz Benefits From A Strong Brand Image

Private Label Leads Sales Overall

Category Data

Table 82 Sales of Vitamins by Category: Value 2013-2018

Table 83 Sales of Vitamins by Category: % Value Growth 2013-2018

Table 84 Sales of Multivitamins by Positioning: % Value 2013-2018

Table 85 NBO Company Shares of Vitamins: % Value 2014-2018

Table 86 LBN Brand Shares of Vitamins: % Value 2015-2018

Table 87 Forecast Sales of Vitamins by Category: Value 2018-2023

Table 88 Forecast Sales of Vitamins by Category: % Value Growth 2018-2023

Headlines

Prospects

Category Continues To Suffer From Consumers Adopting Healthier Lifestyles

Target Audience Remains Significant in Size

Alternative Methods Benefit From Consumer Dissatisfaction

Competitive Landscape

Almased Maintains Its Leading Position As Competitive Pressures Increase

New Players Focus on the Online Channel and Rising Health Awareness

Refigura the Most Significant New Product Launch in Recent Years

Category Data

Table 89 Sales of Weight Management and Wellbeing by Category: Value 2013-2018

Table 90 Sales of Weight Management and Wellbeing by Category: % Value Growth 2013-2018

Table 91 NBO Company Shares of Weight Management and Wellbeing: % Value 2014-2018

Table 92 LBN Brand Shares of Weight Management and Wellbeing: % Value 2015-2018

Table 93 Forecast Sales of Weight Management and Wellbeing by Category: Value 2018-2023

Table 94 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2018-2023

Headlines

Prospects

Herbal/traditional Products Outperform Non-herbal Remedies

Further Growth Expected in All Categories

Further Growth Predicted for Herbal/traditional Products Over the Forecast Period

Competitive Landscape

Bionorica Strengthens Its Leading Position

Domestic Players Lead A Highly Fragmented Category

Growth Supported by the Rising Prevalence of "phytothek" Shelves in Pharmacies

Category Data

Table 95 Sales of Herbal/Traditional Products by Category: Value 2013-2018

Table 96 Sales of Herbal/Traditional Products by Category: % Value Growth 2013-2018

Table 97 NBO Company Shares of Herbal/Traditional Products: % Value 2014-2018

Table 98 LBN Brand Shares of Herbal/Traditional Products: % Value 2015-2018

Table 99 Forecast Sales of Herbal/Traditional Products by Category: Value 2018-2023

Table 100 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2018-2023

Headlines

Prospects

Paediatric Consumer Health Continues To Record Stronger Year-on-year Growth

Children's Vulnerability During the Cold Season Drives Sales

Paediatric Consumer Health Expected To Benefit From Various Trends

Competitive Landscape

Johnson & Johnson Leads A Fragmented Category

Availability of Paediatric Remedies Remains Limited

Advertisements for Paediatric Products May Not Be Viewed Positively

Category Data

Table 101 Sales of Paediatric Consumer Health by Category: Value 2013-2018

Table 102 Sales of Paediatric Consumer Health by Category: % Value Growth 2013-2018

Table 103 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2015-2018

Table 104 NBO Company Shares of Paediatric Consumer Health: % Value 2014-2018

Table 105 LBN Brand Shares of Paediatric Consumer Health: % Value 2015-2018

Table 106 Forecast Sales of Paediatric Consumer Health by Category: Value 2018-2023

Table 107 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2018-2023

In 2018, consumer health in Germany recorded a further increase in value sales as several trends had a positive impact on growth in different categories. Consumers continued to show a greater interest in treating minor ailments themselves with OTC products, especially cough/cold remedies during the cold season. Stronger demand for OTC products was also supported by demographic developments, namely the ageing of the population, which helped drive growth of eye care as well as vitamins and dietary...

Euromonitor International's Consumer Health in Germany report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Consumer Health market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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